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CoffeeSnobs Coffee Cups - Design and Win! (Read 3527 times)

Andy Freeman

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CoffeeSnobs Coffee Cups - Design and Win!
Jun 19^th, 2010, 1:19am

I have a couple of cafe customers that would really like some CoffeeSnob branded cups so we are going to get some printed but we need a cool design.

This is where you come in!

Below are 2 templates, one for the 8oz cup and the other for the 12oz.
The yellow line is the visible area when the cup is assembled.

Don't worry if your art work isnt perfect, I'm after ideas as much as anything as the art will have to be done in high res and colour separation in special formats for the printer at a later date anyway.

What do you win?

At a minimum lots of peer kudos for being the winner but if we use enough of your design I'll send you enough cups and lids to drink one on the way to work for a year. (If we use just a small part of your design we will still send you cups, just not as big a pile.)

So get cracking, post your entry in this thread.

Cool

Cool

CoffeeSnobs8oz.jpg (26 KB | 47 )

CoffeeSnobs12oz.jpg (30 KB | 24 )

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Andy Freeman Admin Group Offline andy@coffeesnobs Posts: 9020 Australia Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #1 - Jun 19^th, 2010, 1:54am How about a member card colour scale?
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Javaphile

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #2 - Jun 19^th, 2010, 4:31am

How about our logo, printing one or two on the cup? Simple, elegant, ties in brand recognition, and is inexpensive as it's a single color print job.

You can print the background or the logo and even do it in different colors if so desired to differentiate between cups that contain different drinks or to tie a color to a customers color palette.

Java "Designs 'R Us" phile

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #3 - Jun 19^th, 2010, 7:32am

Javaphile wrote on Jun 19^th, 2010, 4:31am:

How about our logo, printing one or two on the cup? Simple, elegant, ties in brand recognition, and is inexpensive as it's a single color print job.

I tend to agree.. You have my vote...

Look at the best and you will always fine elegant and clean lines...

Lots of bling just makes me think some one spent too much $$$ on marketing.. Save the marketing $$$ and make the product cheaper.

1: A member card mug for Roasters maybe Wink

Wink

2: CS logo on some standard fine baked ~~china~~ clay cups YES..

3: The CS logo and web address on the take a way's

PS. Ya forgot the 16, 18 and 20oz buckets Grin

Grin

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #4 - Jun 19^th, 2010, 8:48am

Javaphile wrote on Jun 19^th, 2010, 4:31am:

How about our logo, printing one or two on the cup? Simple, elegant, ties in brand recognition, and is inexpensive as it's a single color print job.

I agree with this too. Was my first thought and I don't think any more detail would be necessary.

If these were available in a porcelain travel mug, I'd definately buy a couple too.

Saying that, I'll be having a think about some other design ideas.....

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scoota gal

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #5 - Jun 19^th, 2010, 11:17am

Andy...some thoughts re takeaways from our business perspective (which I'm sure you've thought of already too.)

I think keep it simple is the go...too much on the cup and it makes it seem messy and busy. Our suppliers keep dudding us in our cups and they've actually changed to their own branded ones which at first came out with some cartoony print on it which we really hated as it seemed so childish. We have always liked the detpak brown t/a's, it was a simple design and stood out as our "own" here in our town.

We don't like all black or white cups...they're what everyone else has and sometimes they're from places that do lava coffee on instant only!

Whilst generally I don't think that customers really care what is printed on their cups but I'm often proved wrong when people notice when our cup pattern keeps changing. As in "Oh, you've got new cups?" but I never bother to ask if they like them or not. So, if there was a CS cup, we'd probably also purchase them and use them unashamedly! People do often notice when I'm wearing my CS shirt and will comment on being a coffee snob, so I'm sure that they'd love to have a cup with it written on there!

Whilst the logo for CS is good, I don't think it has the punch needed to be on the side of a cup as a stand alone thing. Whilst I say this, the striking thing about the Campos (as an example) logo is the lettering and the smallish rosetta only catches my eye occassionally. So, maybe if the CoffeeSnobs word is made to be the focus and the logo of the cup not so much...just tossing ideas out here and I'm happy to be proved wrong too...

Make sure that the "Our Name Says it All" is also included on it somewhere!

And I know you like the font you're using but I think that it really needs to be a bit bolder. The font for CS on the computer screen looks a bit fuzzy and not very clearly defined. If it can be made more solid and bolder it might be better in print?

Anyway, I hope that doesn't sound too harsh...I was just trying to give some thoughts from the perspective of someone who uses t/a's. In our business, they would account for more than 50 percent of coffee sales...so they are well used.

scoota gal

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Koffee Kosmo

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #6 - Jun 19^th, 2010, 11:51am

I like to offer this design and catch line

4 X equal size 3D diamonds around the cup
The reason I chose this style is
1] It can be used as a 2 colour
2] Other colours can be added at a later time if wanted
3] Distinctive but simply elegant

The catch phrase I have come up with is
"Coffee Snobs <> Diamonds in the Rough"

Can I claim my cups now <><><><> Cheesy

Cheesy

KK

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tonee Roastsabit Offline Posts: 67 Lidcombe Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #7 - Jun 19^th, 2010, 1:16pm ..
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Thundergod Sleep is overrated. Offline Order is for idiots; genius can handle chaos. Posts: 9262 Sydney Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #8 - Jun 19^th, 2010, 4:03pm I like the last one with the lightning.
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tonee Roastsabit Offline Posts: 67 Lidcombe Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #9 - Jun 19^th, 2010, 4:27pm no...aren't they the roots of the coffee plant?
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Andy Freeman

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #10 - Jun 19^th, 2010, 5:06pm

Thundergod wrote on Jun 19^th, 2010, 4:03pm:

I like the last one with the lightning.

tonee wrote on Jun 19^th, 2010, 4:27pm:

no...aren't they the roots of the coffee plant?

Grin

scoota gal wrote on Jun 19^th, 2010, 11:17am:

Anyway, I hope that doesn't sound too harsh..

All vaild opinions and some I agree with
Wink

Wink

The reason I have thrown this up without much discussion is to find the best design without me steering it in a direction. Maybe the best design is a new logo, a new font and different colour, single colour or lots of colours.

I'm happy for the CS community to make designs they think are good and we might pick the best of them for the end product or maybe just compose a new design using bits of a few.

By the way, the cup selection process has already happened, high quality triple wall cups that test really well (lots of thermal tests and usage tests so far have all come up trumps).

Also on the volume we are printing we have haggled the printing price to be the same for single colour or full colour (6 colour) process.

A creative think tank is what I hope this thread will become. There are no bad designs, just some that we might not go for.

Cool

Cool

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fatboy OlSmokey Online How could you not love smoke and chaff? Posts: 1594 Wheelers Hill Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #11 - Jun 19^th, 2010, 5:30pm I prefer a simpler design. I think it would look good on a white cup with various colours for the logo/text. Or a balck cup with white text/logo. I'm also rather attached to the current font(s) and logo, but perhaps I'm just a creature of habit.
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Kohee Newbie Offline CoffeeSnob Posts: 1	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #12 - Jun 19^th, 2010, 5:34pm Just an idea for the design. The dark green is from the CS website. Sorry the graphics are poor quality.
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tonee Roastsabit Offline Posts: 67 Lidcombe Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #13 - Jun 19^th, 2010, 5:41pm ..
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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #14 - Jun 19^th, 2010, 6:14pm

Or if we want to tweak the fonts, I vote for Comic Sans for
COFFEE SNOBS

And Lucida Calligraphy for the tag.

Perhaps there could be a range of tag lines on the cups.

EG:
Our name says it all
Life is too short for bad coffee
Come on in, the coffee's great
But not so snobby we won't share!
Changing the world, one cup at a time

And...

CS_cup_fatboy3.bmp (813 KB | 9 )

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Andy Freeman Admin Group Offline andy@coffeesnobs Posts: 9020 Australia Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #15 - Jun 19^th, 2010, 6:45pm We will have one design per size... maybe they will be the same or maybe not. So sadly we cannot get too creative with different slogans.
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Linda Roastalot Offline Proud owner of a Unico Splendor AND a Bo-ema!! Posts: 350 Bacchus Marsh Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #16 - Jun 19^th, 2010, 7:30pm Maybe something similiar to this? I'm not a very good graphic designer with pretty things, so maybe the wording and someone can design something to go with it? -Linda
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maheel OlSmokey Offline CoffeeSnob Posts: 1124 Brisbane Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #17 - Jun 19^th, 2010, 9:01pm ?
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scarey RegularRoaster Offline Grrrrrinder Posts: 103 Newcastle Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #18 - Jun 19^th, 2010, 10:21pm ??
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tonee Roastsabit Offline Posts: 67 Lidcombe Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #19 - Jun 19^th, 2010, 10:28pm nice 1
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Koffee Kosmo OlSmokey Offline Espresso Yourself With Bezzera Posts: 4260 Brisbane Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #20 - Jun 19^th, 2010, 10:46pm Here is another design KK
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melicious Roastalot Offline CoffeeSnob Posts: 299 Newcastle	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #21 - Jun 20^th, 2010, 9:12am My "drawing with the ol' mouse" skills are not great but the idea was a nice line drawing of the coffee tree and, if 2 colours isn't blowing the budget, red for the berries. Maheel ftw.
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tashie Roastalot Offline CoffeeSnob Posts: 294	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #22 - Jun 20^th, 2010, 11:47am As a sucker for any competition, I'm so there! When do you expect this will close Andy? Andy Freeman wrote on Jun 19^th, 2010, 1:19am: What do you win? Not to mention you get to give back to CS community that have helped us all on our coffee journey!
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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #23 - Jun 20^th, 2010, 12:19pm

melicious wrote on Jun 20^th, 2010, 9:12am:

if 2 colours isn't blowing the budget

Same price for 1 colour as full colour 6 so could even do a photo of the coffee branches in theory.

tashie wrote on Jun 20^th, 2010, 11:47am:

When do you expect this will close Andy?

Dunno, prob a couple of weeks, not a couple of days. Seeing that we might be paying part prizes for part design ideas I would recommend getting your rough ideas posted early to stake your claim on the idea... we can make 'em pretty later.

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #24 - Jun 20^th, 2010, 2:03pm

From a branding perspective, you really shouldnt change the font or the look of the CS logo...and if you do, then it should be changed completely, even on the website.
The CS logo is something I recognise striaght away when I see it, an example is in bean Scene the second I see the CS logo and font I know it is Andys brand..So its important to keep it that way..

Other food for thought... I think the cup should have a reference to Fair Crack, as its a great cause and should attract people to the website.

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Colossal Newbie Offline CoffeeSnob Posts: 3	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #25 - Jun 20^th, 2010, 2:21pm Just a thought...
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Sir Stinkalot GreenBean Offline CoffeeSnob Posts: 34 Geelong Vic. Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #26 - Jun 20^th, 2010, 7:09pm Oh this is fun ..... entry #1
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Sir Stinkalot GreenBean Offline CoffeeSnob Posts: 34 Geelong Vic. Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #27 - Jun 20^th, 2010, 7:47pm Entry #2 ..... Entry #1 above should also have the .com.au at the end of the Coffee Snobs to create a link back to the site.
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Koffee Kosmo OlSmokey Offline Espresso Yourself With Bezzera Posts: 4260 Brisbane Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #28 - Jun 20^th, 2010, 8:40pm Another Idea Thought about adding a little colour KK
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Koffee Kosmo OlSmokey Offline Espresso Yourself With Bezzera Posts: 4260 Brisbane Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #29 - Jun 20^th, 2010, 9:12pm Doodle Cup Idea KK
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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #30 - Jun 21^st, 2010, 10:25am

Koffee Kosmo wrote on Jun 20^th, 2010, 9:12pm:

Doodle Cup Idea

KK

Now if I could only doodle with out pouring coffee dregs all over me OR if I could rip/remove my important notes without making a mess..

Love it..

Opps... For those old enough to remember / understand..

Can you even imaging what sort of a floppy disk we would have got if this was the order of the day back then.. Cool

Cool

Cool

Cool

Cool

Cool

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #31 - Jun 21^st, 2010, 11:39am

AngerManagement wrote on Jun 21^st, 2010, 10:25am:

Now if I could only doodle with out pouring coffee dregs all over me OR if I could rip/remove my important notes without making a mess..

Love it..

One would doodle after drinking the contents
or - While waiting for others to finish

Good for budding artists Shocked

Shocked

KK

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Epic76 Roastalot Offline CoffeeSnob Posts: 328 Hong Kong Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #32 - Jun 21^st, 2010, 6:12pm For the litigious North American market
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Andy Freeman Admin Group Offline andy@coffeesnobs Posts: 9020 Australia Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #33 - Jun 22^nd, 2010, 1:29pm Epic76 wrote on Jun 21^st, 2010, 6:12pm: For the litigious North American market I hope we never have to print that one (funny though)
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pepper GreenBean Offline CoffeeSnob Posts: 8 NZ Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #34 - Jun 23^rd, 2010, 7:18am Whattabout a PF on a cup, pic for reference to idea - Im definately no GD'er.
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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #35 - Jun 23^rd, 2010, 1:53pm

OK something quick and simple to start - I'm going with the CS design as other have, but I think that one on each side would get the message across better.

As an aside Andy, in the brief you said cafe owners wanted CS cups, does that mean that somewhere in the design we should refer to coffeesnobs? This is what I took it to mean but clarification would be good for all.

Cheers
Shannon.

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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #36 - Jun 24^th, 2010, 1:07am

fatboy wrote on Jun 19^th, 2010, 5:30pm:

Or a balck cup with white text/logo.

I'm also rather attached to the current font(s) and logo, but perhaps I'm just a creature of habit.

+1
i personally agree, theres nothing wrong with the current logo, its simple but elegant and most importantly, it says EVERYTHING IT NEEDS TO.

Shannon's idea above is great, black cup with white logo, 2 logos on opposite sides of the cup, possibly with a small '.com.au' after or under 'coffee snobs' so that someone sitting in their office or cafe trawling the interwebs with their laptop will go, "oh lets see what this is all about."
other than that, its an already recognisable logo, its simple, it gets the cs name out there on something more tangible to people who otherwise wouldnt have any contact.

1. simple
2. elegant
3. effective

Theres my $0.02 haha. Grin

Grin

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Sir Stinkalot GreenBean Offline CoffeeSnob Posts: 34 Geelong Vic. Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #37 - Jun 27^th, 2010, 3:13pm Something simple with the logo repeating in the background.
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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #38 - Jun 27^th, 2010, 3:22pm

The idea here is to list a number of coffee types in the background. The word "Coffee Snobs" is spelt out by using a single letter in the coffee type name and giving it a contrasting colour and perhaps an increase font size. I don't think I got it 100% but it gives you the idea.

At first glance the cup would reveal a number all the coffee types and then it would take a while to encrypt the secrete message, Da Vinci Code Style, which is that all red letters spell out "Coffee Snobs".

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Mal CS Moderator Offline Coffee! Coffee! My Kingdom for a doppio piccolo... Posts: 10072 Warwick QLD Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #39 - Jun 27^th, 2010, 8:16pm I agree with the "Keep it simple." concept. I'd go for a similar layout to Kohee's at Reply #12 but a slight change to the colour scheme. Rather than have "Coffee Snobs" in White, why not make it Gold... Green and Gold has got to be a winner Mal.
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Re: CoffeeSnobs Coffee Cups - Design and Win!
Reply #40 - Jun 27^th, 2010, 9:59pm

Okay, here's my effort - as you can see, I'm not a graphic artist!

I've changed the CS Font to stand out a bit more, used coffee beans (taken with my camera and cut, paste and fiddled around a heck of a lot to get it to have a reasonably smooth green background) as the 'O's' and inserted the cup logo on each side.

Personally, I wouldn't have liked to see the little stylised cup logo as a smaller repeated pattern all the way around the whole of the cup from top to bottom, but just couldn't be fagged, sorry! It took me about 3 hours to get this far...!)

Cheers
Di

PS - Mal, great minds and all of that...I hadn't seen your comment until after I posted my artistic 'impression' and had adopted gold for the non-background just purely on the basis that it looked good!

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Gargravarr GreenBean Offline CoffeeSnob Posts: 10 Perth, WA	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #41 - Jun 28^th, 2010, 4:17am How about this:
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Thundergod Sleep is overrated. Offline Order is for idiots; genius can handle chaos. Posts: 9262 Sydney Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #42 - Jun 28^th, 2010, 9:22am Gargravarr wrote on Jun 28^th, 2010, 4:17am: How about this:
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Shannon RegularRoaster Offline Posts: 249 lower blue mountains Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #43 - Jun 28^th, 2010, 4:53pm Design 2 from me Gargravarr's design is very funny!!!!
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Shannon RegularRoaster Offline Posts: 249 lower blue mountains Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #44 - Jun 29^th, 2010, 2:04pm Another lunchtime spent in front of the PC - like I need to spend any more time sitting on my backside in front of a little box!!! Ah well, it is fun to play like this.
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Moo Newbie Offline CoffeeSnob Posts: 2 geelong Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #45 - Jun 30^th, 2010, 12:58am All of you creative people have inspired me to have a go. It looks like fun
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Shannon RegularRoaster Offline Posts: 249 lower blue mountains Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #46 - Jun 30^th, 2010, 2:29pm Another lunch another design idea
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Andy Freeman Admin Group Offline andy@coffeesnobs Posts: 9020 Australia Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #47 - Jul 2^nd, 2010, 3:11am I'm sure its lunchtime somewhere now... PS: I had another two but lost 'em. Will redraw them sometime. One with a torn bag instead of the zip and one with just beans in the bottom third of a white cup.
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Sir Stinkalot GreenBean Offline CoffeeSnob Posts: 34 Geelong Vic. Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #48 - Jul 4^th, 2010, 12:38pm Just finished lunch!
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kotaro RegularRoaster Offline Snobbing along. Posts: 197 Sydney Gender:	Re: CoffeeSnobs Coffee Cups - Design and Win! Reply #49 - Jul 4^th, 2010, 3:44pm I really like those ideas Andy and Stinkalot.
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