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Sydney Rocks Aroma Festival 2010 (Read 2614 times)

Shannon RegularRoaster Offline Posts: 249 lower blue mountains Gender:	Sydney Rocks Aroma Festival 2010 Jul 2^nd, 2010, 3:08pm Hi all, 25th July is coming up fast. Just wondering who's going this year, who's working a stand etc? If this is the wrong section can a mod move it on my behalf please?
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Re: Sydney Rocks Aroma Festival 2010
Reply #1 - Jul 2^nd, 2010, 4:56pm

We're all booked and heading up with a whole heap of excess baggage (actually, I might send it up on a truck)...

In the morning, I'll be on shots with the killer Izzo Alex Duetto/Macap M4D combo, which will be a special guest of Ofra and Renzo at the Di Bartoli stand.

Later, I'll cross the floor and will be with Charlie, Sal and the ECA guys on their stand- hopefully on the new Giotto Evoluzione!

Chris

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JetBlack Espresso Site Sponsor Online Jetblack Espresso Posts: 215 Cremorne NSW	Re: Sydney Rocks Aroma Festival 2010 Reply #2 - Jul 2^nd, 2010, 5:28pm We will be there with our biggest range ever on display/demonstration. Make sure you drop in and say hi! Charlie, Deb & the Jetblack Team
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hazchem OlSmokey Offline PSN ID - hazchem - add me gaming CSers! Posts: 725 St Peters Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #3 - Jul 3^rd, 2010, 7:52am AASCA Australian Barista Championship NSW State Heat, Latte Art Championship NSW State Heat & Australian Cup Tasting Championship NSW State Heat will all be held at Aroma Festival this year. https://www.aasca.com/competitions/
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Re: Sydney Rocks Aroma Festival 2010
Reply #4 - Jul 4^th, 2010, 3:44am

hazchem wrote on Jul 3^rd, 2010, 7:52am:

Australian Barista Championship NSW State Heat, Latte Art Championship NSW State Heat & Australian Cup Tasting Championship NSW State Heat will all be held at Aroma Festival this year.

I expect that might make it the first 2011 WBC competition in the world!!!

That's a great (return) venue for the comp, the last 3 years its been too "secret" for mum 'n dad spectators to see it. It will do a great job of raising the profile of competition coffee too.

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Sydney Rocks Aroma Festival 2010
Reply #5 - Jul 6^th, 2010, 3:50pm

Hi CS'ers!

Di Bartoli will exhibit this year in Aroma with couple of surprises up its sleeve.. Lips Sealed

Lips Sealed

Please note that the Domestic Machines Expo has changed a venue this year, and will be held within the Foundation Hall of the Museum of
Contemporary Art instead of the Passenger Terminal.

The Foundation Hall can be accessed either through the MCA foyer located at 140 George Street, the MCA cafe located on the ground floor of the Circular Quay promenade (Main Entrance) or through large double doors opening directly out onto First Fleet Park (Southern Entrance).

This year, we've got some exciting additions to our stand:

-Di Bartoli launches the Di Bartoli Medea Espresso Machine, manufactured by Bezzera and sold exclusively by Di Bartoli in Australia. Shocked

Shocked

-We welcome Talk Coffee as the importer of Izzo to demonstrate the Izzo Alex Duetto on our stand and wow us with the coffee it makes! (see ya there Chris Wink

Wink

)

-We will also host Craig from OTTO who will showcase this piece of art, answer questions and will help with tips for the best brew.

-The Mahlkonig Vario Grinder will be demonstrated and offered on special price on the day! so any snobs that craves one, that's your opportunity!

And there's some more: exciting New Green Beans, MyPressi & Kyocera Grinder Special, Aroma discounted prices on all Machines & Grinders we sell, as well as 5% discount on all Accessories, Cleaning products, Publications & Roasted Beans sold on the day!

Di Bartoli seek CS volunteers who'd like to join us for the bump in/out times (Sat 24th 10am-5pm & Sun 5pm-6:30pm) and the event day.

If you're interested, please visit our discussion thread on our Facebook Aroma Festival Page to sign up or for more info:
http://www.facebook.com/pages/Aroma-Festival-2010/130558766983836#!/pages/Aroma-...

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coffeehorse OlSmokey Offline Posts: 734 Sydney (Inner West) Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #6 - Jul 12^th, 2010, 11:07pm Just to let you know that due to a sponsorship conflict, the NSW Barista Competition will not be on during AromaFest* *this according to the twittersphere.
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Re: Sydney Rocks Aroma Festival 2010
Reply #7 - Jul 12^th, 2010, 11:09pm

Andy Freeman wrote on Jul 4^th, 2010, 3:44am:

hazchem wrote on Jul 3^rd, 2010, 7:52am:

Australian Barista Championship NSW State Heat, Latte Art Championship NSW State Heat & Australian Cup Tasting Championship NSW State Heat will all be held at Aroma Festival this year.

I expect that might make it the first 2011 WBC competition in the world!!!

That's a great (return) venue for the comp, the last 3 years its been too "secret" for mum 'n dad spectators to see it. It will do a great job of raising the profile of competition coffee too.

unfortunately I have heard the NSW heats have been cancelled and won't be held at Aroma after all. Keep an eye on the AASCA website for more details.

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Andy Freeman Admin Group Offline andy@coffeesnobs Posts: 8977 Australia Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #8 - Jul 12^th, 2010, 11:48pm That's just plain silly! The biggest coffee event in the country and they cannot have the best competitors in the state show their craft? Sheeze. So what was the conflict?
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Re: Sydney Rocks Aroma Festival 2010
Reply #9 - Jul 13^th, 2010, 6:58am

Andy Freeman wrote on Jul 12^th, 2010, 11:48pm:

That's just plain silly!
Roll Eyes

Roll Eyes

The biggest coffee event in the country and they cannot have the best competitors in the state show their craft?

Sheeze.

So what was the conflict?

I'm not speaking officially, but I could guess that with Aroma Festival listing Riverina Fresh as their Exclusive milk supplier, and Pura (I think) as the sponsor for NSW Latte Art heat I can see a potential conflict.

Very disappointing. Regardless of what I think about Aroma (well, the coffee served at Aroma) its this kind of large commercial event that should be welcoming organisations like AASCA and the competition heats they run. I do hope AASCA are able to find a similar event to hold the NSW Heats at.

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Re: Sydney Rocks Aroma Festival 2010
Reply #10 - Jul 14^th, 2010, 7:51am

hazchem wrote on Jul 13^th, 2010, 6:58am:

I'm not speaking officially, but I could guess that with Aroma Festival listing Riverina Fresh as their Exclusive milk supplier, and Pura (I think) as the sponsor for NSW Latte Art heat I can see a potential conflict.

I see the conflict too; but what a terrible shame. An opportunity to do something great for the industry and for the public has been lost. I think that the Aromafest organisers and milk sponsors would have gained more kudos, long-term loyalty, and support if they had worked this out with a spirit of camaraderie.

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Re: Sydney Rocks Aroma Festival 2010
Reply #11 - Jul 14^th, 2010, 3:03pm

Will site sponsors have machines available for purchase on the day? Or will they need to be picked up from the retailer's actual store? I'm from the outer west so getting to places like DiBartoli and JetBlack is difficult, so I was hoping to have a play with some machines and hopefully walk away with one at the end of the day.

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Re: Sydney Rocks Aroma Festival 2010
Reply #12 - Jul 14^th, 2010, 3:37pm

Hi daniel-san

Scroll to the top of this thread and see Di Bartoli's post. Usually each year they move their entire shop to the Aroma Festival.

Likewise, Jetblack will have a range of equipment to check out. ECA usually have a stand as well. No doubt there will be interstate sponsors as well such as Di Bella

I wouldn't mind betting they will let you walk out with one (after paying, of course). It means at least one less piece of equipment they will have to cart back again.

« Last Edit: Jul 14^th, 2010, 10:45pm by Andy Freeman »

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sunsuke Newbie Online CoffeeSnob Posts: 1 cronulla Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #13 - Jul 17^th, 2010, 11:35am hey everyone. if anyone is barista-less for the festival dont hesitate to contact me as i am not working it this year but am always keen for a day of pumping brews!
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Re: Sydney Rocks Aroma Festival 2010
Reply #14 - Jul 17^th, 2010, 1:17pm

daniel-san wrote on Jul 14^th, 2010, 3:03pm:

Will site sponsors have machines available for purchase on the day? Or will they need to be picked up from the retailer's actual store? I'm from the outer west so getting to places like DiBartoli and JetBlack is difficult, so I was hoping to have a play with some machines and hopefully walk away with one at the end of the d

Hi daniel-san,

Di Bartoli will have few machines demonstration on our stand: the new Di Bartoli Medea, the Izzo Alex Duetto, the Isomac Tea and the Giotto Premium Plus. As we usually include free training and calibration with each purchase, we normally would not sell machines from the stand.

However, you are welcome to contact me via PM or phone on 02 9389 9892 to further discuss the right machine for you, and we'll be happy to make an exception on the day if more convenient, pre-testing and scheduling training for another time.

Please let me know if we can help at all!

Ofra

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Re: Sydney Rocks Aroma Festival 2010
Reply #15 - Jul 17^th, 2010, 1:19pm

sunsuke wrote on Jul 17^th, 2010, 11:35am:

hey everyone.
if anyone is barista-less for the festival dont hesitate to contact me
as i am not working it this year but am always keen for a day of pumping brews!

Hi sunsuke,

email me to ofra@dibartoli.com.au and I will forward to you our Group Run Down sheet, so you can see what's available and if you'd like to hop on the wagon!

Ofra

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Re: Sydney Rocks Aroma Festival 2010
Reply #16 - Jul 19^th, 2010, 4:32pm

Hello All,

we will have a stand at Aroma Festival and the machines we demonstrate from will be available for happy clients to take away with them at the end of the show for a nice price.

We will have a range of DIADEMA JUNIOR EXTRA, REGAL, SPLENDOR MAXI, PERFETTA & RANCILIO SPECIAL EDITION SILVIA machines on demo as well as a few grinders.

Regardz,
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Re: Sydney Rocks Aroma Festival 2010
Reply #17 - Jul 19^th, 2010, 5:31pm

daniel-san wrote on Jul 14^th, 2010, 3:03pm:

Will site sponsors have machines available for purchase on the day? Or will they need to be picked up from the retailer's actual store? I'm from the outer west so getting to places like DiBartoli and JetBlack is difficult, so I was hoping to have a play with some machines and hopefully walk away with one at the end of the day.

We'll have a number of demo machines that can be bought and taken at the end of the day. New machines can be freighted out to you on Monday after they're primed, tested and calibrated.

charlie

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Re: Sydney Rocks Aroma Festival 2010
Reply #18 - Jul 22^nd, 2010, 5:16pm

Hi CS's,

Here's an extract from the Sydney Morning Herald Good Living, about Aroma Festival:

"The Rocks Aroma Festival is a celebration of the passion for cafe culture and a comprehensive expo on the tends and tastes that are giving consumers an ever growing array of opportunities to express their personal preference.

This year, a record of more than 100 stalls will span over four sectors representing four global regions:

-The Oasis over Hickson Rd will feature Middle Eastern treats, like: belly dancing, Turkish Coffee and camel rides.
-The South American Latin Quarter will be held in Feet Park (just outside the Domestic Machines Expo).
-The Orient will centre around Campbells Cove where herbal teas, chais and spices will transport you to Asia.
-The Continent, at the Overseas Passenger Terminal (previously venue of the Domestic Machines Expo), will feature delicacies from all over Europe.

The Domestic Machines Expo will be held for the first year at the MCA Foundation Hall, showcasing espresso machines importers and retailers displaying the latest high end coffee gadgets for the Home Barista"

Something to look for, hey? Tongue

Tongue

Lets cross our fingers that the weather will be welcoming on Sunday..

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maheel OlSmokey Offline CoffeeSnob Posts: 1117 soon to be BRISBANE !!!! :) Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #19 - Jul 23^rd, 2010, 4:51pm anyone know is anyone is displaying a Behmor at aroma ? would like to have a look at one (to purchase) as i am sick of chaff going everywhere.....
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Shannon RegularRoaster Offline Posts: 249 lower blue mountains Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #20 - Jul 27^th, 2010, 10:39am Didn't get to make it this year. How was it for those who attended?? Is there pictures to be viewed? I hope there are tales to be told. Shannon.
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JetBlack Espresso Site Sponsor Online Jetblack Espresso Posts: 215 Cremorne NSW	Re: Sydney Rocks Aroma Festival 2010 Reply #21 - Jul 27^th, 2010, 11:45am Shannon wrote on Jul 27^th, 2010, 10:39am: How was it for those who attended?? Good times! Lots of boxing and unboxing. Started loading the trucks just as the thunder storm started. Lots of demo shots for passionate coffee snobbers? - priceless charlie
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Re: Sydney Rocks Aroma Festival 2010
Reply #22 - Jul 27^th, 2010, 12:29pm

maheel wrote on Jul 23^rd, 2010, 4:51pm:

anyone know is anyone is displaying a Behmor at aroma ?

Would have liked to but the timing sucked. We landed stock on Friday, way too close/late to get a stall. Next one though...

maheel wrote on Jul 23^rd, 2010, 4:51pm:

would like to have a look at one (to purchase) as i am sick of chaff going everywhere.....

Sort of off topic... but BeanBay has Behmor roasters, you can "look" at them there
Grin

Grin

JetBlack Espresso wrote on Jul 27^th, 2010, 11:45am:

Good times!Smiley Lots of boxing and unboxing.Embarrassed Started loading the trucks just as the thunder storm started.

I can only guess that Tuesday is still a hangover from a super busy weekend and this week will be crazy for you guys.

Thunderstorm? Wet stuff? I think I remember rain!

What were the crowd estimates?
How was the new machine venue?

We normally have plenty of pics posted but I didnt get there this year. Hopefully someone has some shots to share.

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Thundergod Sleep is overrated. Offline Order is for idiots; genius can handle chaos. Posts: 9211 Sydney Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #23 - Jul 27^th, 2010, 5:18pm I'll post some pics soon.
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Re: Sydney Rocks Aroma Festival 2010
Reply #24 - Jul 27^th, 2010, 5:59pm

I actually thought the machine venue was a bit small, it was in a top location for people to find it (and a big sign out front

) but it was very crowded and I did not think it gave vendors a great opportunity to demonstrate there stuff (space wise). There where just so many people in there !!!! (@ +- 1pm)

As a CS'r and mostly just tire kicking i thought a bit bad hogging space standing around to try to get a look at equipment. But i was hoping ot checkout if anything interesting was floating around....

the DB, JB stand was crowded and CosmoreX where also packed (where i eventually got a nice coffee X 2)

where it was the prior year gave the vendors a lot more space I thought it allowed each seller more space around there machines etc.

I hope the coffee vendors got some good sales leads out of it as they certainly put the effort in to put on a good display

it's a great free event showcasing some good food but imo the logistics of how that food is prepared can let the "aroma" down.

this is just my opinion from a "shopper" so.... gain of salt etc...

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costaki Newbie Offline CoffeeSnob Posts: 3	Re: Sydney Rocks Aroma Festival 2010 Reply #25 - Jul 27^th, 2010, 8:48pm had a great time. took some photos which ill post up tomorrow hopefully
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Re: Sydney Rocks Aroma Festival 2010
Reply #26 - Jul 27^th, 2010, 9:17pm

My crew and I would like to extend a warm thank you to all that visited our stand. Its great talking to people that are interested and appreciate the effort that goes into Aroma festival which IS, Australia's premium coffee and equipment show.

We too were drenched in the (quasi torrential) down pour while loading up after the show, but it presented no trouble to those of us that had had a good day and were well satisfied with the weekend's efforts.

The CosmoreX Coffee Crew travels the furthest to come to this (equipment) event, and after packing up and leaving Sydney didnt arrive home until after 11pm. It was a big weekend & everyone felt a little lack lustre yesterday at work. We conducted our Aroma "washup" meeting this morning, fresh with ideas, and have already decided on the plan for next year.

Onwards and outwards! Wink

Wink

Regardz,
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GregJW OlSmokey Offline Coffee Tragic Posts: 567 Picton Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #27 - Jul 28^th, 2010, 10:13am A great day. Always a pleasure to help out Ofra, Renzo and the Di Bartoli crew - wonderful people and another HUGE effort to move their shop into town for the day. Also great to catch up with Chris, Dennis, assorted CS'ers and finally meet Attilio (and see all his beautiful Diademas in one place). Greg
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peppino Roastsabit Offline CoffeeSnob Posts: 67 3083 Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #28 - Jul 28^th, 2010, 7:52pm yes, i also would appreciate some photos. thanks
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GregJW OlSmokey Offline Coffee Tragic Posts: 567 Picton Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #29 - Jul 31^st, 2010, 9:09pm We've got a few pics of the day - love Renzo's Peru jersey and Norma Jean took over this year from Mona Lisa:
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Thundergod Sleep is overrated. Offline Order is for idiots; genius can handle chaos. Posts: 9211 Sydney Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #30 - Aug 1^st, 2010, 1:34am Thundergod wrote on Jul 27^th, 2010, 5:18pm: I'll post some pics soon. Ofra has the pics.
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Andy Freeman Admin Group Offline andy@coffeesnobs Posts: 8977 Australia Gender:	Re: Sydney Rocks Aroma Festival 2010 Reply #31 - Aug 1^st, 2010, 1:42pm Thanks for posting those up Greg. The Grinders picture is great again, a lot of work and the end result is still amazing. Does make want to threten them with a beachball from upstairs though The crowd shot is insane! I wonder how many actually managed to get coffee?
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Re: Sydney Rocks Aroma Festival 2010
Reply #32 - Aug 1^st, 2010, 8:37pm

Andy Freeman wrote on Aug 1^st, 2010, 1:42pm:

The crowd shot is insane!

Crowds & queues are the order of the day, as long as the sun shines the crowds keep on building.

Andy Freeman wrote on Aug 1^st, 2010, 1:42pm:

I wonder how many actually managed to get coffee?

Most coffee outlets were making a valiant effort to supply coffee to the queuing masses, the only outlet I saw with no wait was Gloria Jeans!!
IMHO the best coffee of the day, was to be had in the space dedicated to the Domestic Coffee Machine Expo, Jetblack, Di Bartoli, CosmoreX & Espresso Company Australia were all doing their best to share the passion with large numbers of enthusiastic & potential Coffee Snobs.

The best shot of the day was produced by Chris from Talk Coffee, pure sweet nectar lovingly squeezed out of a very fancy & expensive looking Alex Duetto, I want one!
It's always a pleasure talking to Attilio from CosmoreX, honest sage advice from a true coffee professional.

The Quote of the day at a coffee expo, belongs to Ian Bersten from Tea-Cha " I will show how to make the best cup of tea you've ever tasted, in thirty seconds, guaranteed!"

The best hat of the day?

They do things a bit different over in the Oasis! The coffee was sweet & thick, food tasty (Golozmie excellent) & friendly people, well worth the extra walk.

David

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Pics from Sydney Rocks Aroma Festival 2010
Reply #33 - Aug 6^th, 2010, 1:16pm

GregJW wrote on Jul 28^th, 2010, 10:13am:

Always a pleasure to help out Ofra, Renzo and the Di Bartoli crew - wonderful people and another HUGE effort to move their shop into town for the day.

Thanks Greg for the warm words, it has been a real pleasure, as usual, having you passionately pouring shots again!

Thanks Thundergod for this year photography work! here are some pics from the day:

To see all Aroma 2010 pics, visit our Facebook page: www.facebook.com/dibartoli#!/profile.php?id=100001007726875

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