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Thread: Facial recognition at cafes

  1. #1
    Senior Member flynnaus's Avatar
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    Facial recognition at cafes

    Facial recognition with your takeaway coffee

    This cafe at the start of the article is downstairs from my old workplace but I was not aware that the technology was in use and I didn't notice any signage about it.. The owner, Geoff, is a genuinely nice and enthusiastic guy. The coffee there is good (but not flavoursome enough for my tastes).

    As for the technology, well it sounds good in theory but the question always remains about what happens to the data collected.

  2. #2
    Senior Member Yelta's Avatar
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    We haven't heard the last of this!

    A real can of worms, suspect there will be legal implications.

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    Senior Member noonar's Avatar
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  4. #4
    Senior Member flynnaus's Avatar
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    Quote Originally Posted by noonar View Post
    Just one café hey?
    The article I linked wasn't specifically about surveillance but no, it's more than one cafe.

    If you agree to have your biometric data collected ( it's opt out rather than opt in) and pay by credit card/pay wave then that's valuable data to entrust to retailers and you know some operators will happily sell that data.
    I don't have anything to hide so I'm not concerned about facial recognition from the security angle but I do have a problem with operators making money from my personal data without my consent. Yeah, I know that horse has already bolted but I still try to keep the stable door closed as much as possible.
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    Senior Member Rocky's Avatar
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    This sort of thing panders to some people's egos.
    I couldn't give a Rat's about whether the Barista/Owner/Reception person knows my name as long as the service and coffee is good.
    I DO go for coffee with people for whom it is clearly important that they are "known".
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  6. #6
    Senior Member Yelta's Avatar
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    Quote Originally Posted by Rocky View Post
    This sort of thing panders to some people's egos.
    I couldn't give a Rat's about whether the Barista/Owner/Reception person knows my name as long as the service and coffee is good.
    I DO go for coffee with people for whom it is clearly important that they are "known".
    G'day Rocky, hope you had a good Christmas.

    Your right, ego! only ever gets in the way.

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    Quote Originally Posted by flynnaus View Post
    If you agree to have your biometric data collected ( it's opt out rather than opt in) and pay by credit card/pay wave then that's valuable data to entrust to retailers and you know some operators will happily sell that data.
    You don't have to do anything. If you're carrying a phone, they just need to set up wifi and use it to probe for your phone. Many ad companies will happily link it up to the profile they've built of you already.

    And whilst I have not and will not work on that stuff, I can confirm there are some retailers in Australia doing this systematically and would not be surprised if it were more than retailers. In fact there are facial recognition companies that sell you the wifi probing combined with facial recognition and things like what you look at although from what I have seen the technology is not quite there yet.

    The book Chaos Monkeys by Antonio Garcia Martinez (who helped set up Facebook's ad business) goes over what the data sharing looks like.

    In other words if you don't want to be tracked pay cash, don't bring your electronics, and put on some war paint.

    On the upside from what I saw these systems are brittle and staff is rarely trained in fixing them or bothered to switch them on. The theory of data sharing is nice but in practice what happened is a sales guy was particularly successful, got it bought by the C-suite, deployed by contractors, and then the data falls into a dark hole (I believe the current term is "data lake") never to be used or seen by human eyes again.

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    I do not think ego is involved at all, people want service and if the coffee shop owner knows names that gives them an advantage in an already saturated market, be this advantage ever so slight. I would be surprised if a shop knowing your name would not affect you, in the very least it would subconsciously.
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  9. #9
    Senior Member flynnaus's Avatar
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    Behmor Brazen - $249 - Free Freight
    Quote Originally Posted by apicius View Post
    You don't have to do anything. If you're carrying a phone, they just need to set up wifi and use it to probe for your phone. Many ad companies will happily link it up to the profile they've built of you already.
    Agreed. What got me is that Bahista's system is opt out and you have to be aware it's in use to ask to opt out. As I said, my privacy horse has already bolted so I'm just trying to limit the amount of data that others have about me.

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