1: Your never going to please every one - I focus on what I like...Originally Posted by 4A6F646374727F060 link=1252050643/0#0 date=1252050643
2: Transport and freshness will be an issue unless a number of roasters - then there is the issue of consistency between roasters
3: Consistent bean supply - Must promote a go for the growers - FC etc ( Just use cheep crap but advertise differently... The syrups will hide it)
4: Define middle market ???
5: Pre blend - Post implies people who need to be able to taste and then blend to get the desired outcome... Unless the person has a number of clones... The final roast will be different every where.
If ya try to eat a chocolate elephant in one sitting - you will fail... *Thus your question is too big and makes too many assumptions..
Besides if you ask me; Starbucks made it on PR and fast service and hid the coffee inconsistencies with syrups. not unlike the coffee club.. *4 stores in close proximity all using teh same beans and milk and processes (trained) will give you vastly different cups...
The biggest factor is the PBTG and giving them the Responsibility and Authority to make and implement changes.. *
Coffee is not Subway or a Burger or a Donut *where you can have a tight control on supply and manufacture..
Sorry, if I did not answer, but only raised more questions...
Best of luck with taking over the world...