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Thread: Starbucks - Testing Cold Brew Coffee

  1. #1
    CoffeeSnobs Owner Andy's Avatar
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    Starbucks - Testing Cold Brew Coffee

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    Quietly Testing Cold Brewed Coffee.
    by MELODY on AUGUST 14, 2014

    Starbucks is currently quietly testing iced cold brewed coffee. It’s a very small test in one district (in the Boston area) and the test is only slated to run for a few weeks. Partners are brewing core Ethiopia in a Toddy-system for cold brewing coffee. When it runs out for the day, they put stickers on the in-store signage saying that it’s out for the day. Like most traditional cold brew methods, it takes 24 hours to brew the coffee. As many people know, the New England region of the United States tends to have higher iced coffee sales than the rest of the country.


    I mention this test largely because I’d love to see it expanded. I love a great cold brewed coffee. I’ve even featured cold brewed coffee recipes on this blog before. I’m a little pessimistic about the test expanding: One large limitation is that it’s hard to scale. You can’t quickly re-brew the coffee. Nonetheless, I see cold brewed coffee as part of an elevated coffee experience. I’ve often mentioned that it would be interesting for Clover – Reserve stores and/or Evenings store to have elevated coffee offerings, and this could be part of that. I’m thinking out loud here, but the bottom line is that this is an interesting test. I’m crossing my fingers, despite that I’m pessimistic about the test’s expansion. The person who wrote me said that their iced cold brewed coffee is doing very well. She’s hearing from customers that they love it.


    If you like reading about Starbucks tests, click through this category here. Please keep in mind, Starbucks is constantly testing things and they’ll test many more things than what actually makes it to a national product lunch.

    from:
    starbucksmelody.com
    Quietly Testing Cold Brewed Coffee.

  2. #2
    Senior Member chokkidog's Avatar
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    National product lunch??

    Cold brew deserves better than that! ;-)

    I wonder if she was paid to write this up..... or maybe just gets a free lunch?

  3. #3
    CoffeeSnobs Owner Andy's Avatar
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    Yeah, I noticed that but quoted her blog post verbatum.
    Might have been Freudian, written late morning and she was thinking about food. ;-)

    I think it's always great to see the big boys having a crack at something different, as long as they don't fill the cold brewer with grounds from under the espresso grinder it should be a good alternative in *bucks stores.

  4. #4
    Senior Member chokkidog's Avatar
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    Ha! yeah I checked the link first...... you're probably right........ food bloggers are always hungry

  5. #5
    Senior Member Crema_Lad's Avatar
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    Starbucks - Testing Cold Brew Coffee

    I think it's a typo for national product launch but yes maybe it was the free lunch she was going to score that was on her mind I had a laugh

  6. #6
    Senior Member chokkidog's Avatar
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    Quote Originally Posted by Crema_Lad View Post
    I think it's a typo for national product launch
    um............yep.



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