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Hmmm, a couple of things I see wrong with it...
First off, it'd be Stale-stale-stale coffee by the time any of us get to try to use it here in the Antipodes.
Second off, it'd be expensive coffee, as most of the price would be going into the packaging, Sure, it's a good idea, but a disposable filter-basket is not the most Environmentally friendly, nor economically friendly way of having coffee
Not to hate on what they've done, but I think I'd stick to my regular French-Press-and-grinder, or the Grinder-and-percolator when out and about