Hi to all CS members.... and guests...
This is a topic which i have asked several collegues to comment on over the years..... as you can imagine the response varies.....
I am interested to seek opinions, comments, discussion, arguments etc etc... as to what exactly the term specialty coffee means to you!
I will start...
In our company specialty coffee as a roaster means that we carefully select Estate Coffee from around the world and then carefully roast, package and distribute... now this is very broad i know so far...
We go on to ensure that we do not supply mass coffee market... ie super markets, McDonalds, donuts chains etc etc.. not because it is wrong to do so... but we have not positioned ourselves in that market...
I believe in Speciatly coffee and the Coffee Beverage.. there is a market for both.... but there should be a clear distinction.... i believe coffee lovers are becoming much more discerning and therfore are in seek of specialty coffee... whether it is origins, blends, hard obtain, rainforest, utz etc etc...
Again... my opinion stands that there is no wrong or right but needs to be clear parameters for when people talk about or advertise or sing the song of speciatly coffee.....
Happy blogging... looking forward to reading the responses......
This is a topic which i have asked several collegues to comment on over the years..... as you can imagine the response varies.....
I am interested to seek opinions, comments, discussion, arguments etc etc... as to what exactly the term specialty coffee means to you!
I will start...
In our company specialty coffee as a roaster means that we carefully select Estate Coffee from around the world and then carefully roast, package and distribute... now this is very broad i know so far...
We go on to ensure that we do not supply mass coffee market... ie super markets, McDonalds, donuts chains etc etc.. not because it is wrong to do so... but we have not positioned ourselves in that market...
I believe in Speciatly coffee and the Coffee Beverage.. there is a market for both.... but there should be a clear distinction.... i believe coffee lovers are becoming much more discerning and therfore are in seek of specialty coffee... whether it is origins, blends, hard obtain, rainforest, utz etc etc...
Again... my opinion stands that there is no wrong or right but needs to be clear parameters for when people talk about or advertise or sing the song of speciatly coffee.....
Happy blogging... looking forward to reading the responses......
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