Re: Mass Production
Sorry, an example of what I meant is that I can get a Big Mac in either Sydney or Melbourne, and can be pretty sure they will both taste the same. Whether I think its any good or not is another matter.
I also pretty much agree with what youre saying Luca, though I think you may agree that the current CoEs are likely to taste different to the next, even if they happen to be from the same farm and variety. Trade blends are of course subject to seasonal crops, just like apples. I understand that its the roasters responsibility to adapt their product to these changes, again, to provide consistency. Yet while I have an expectation of what a granny smith apple will taste like, Im not so surprised that one may taste a little different to another.
Unless Ive missed something, again up until this point I have made no mention of quality. I do believe quality and consistency have independent meanings, though would agree that when we speak of one, we expect the other to also be present in either a good or bad sense. Just like GM or Ford, its not to say that these two dont manufacture quality cars consistently, yet I would expect a higher quality from a smaller, hand-built car like a Morgan. Of course, this all comes at a cost. Perhaps its just my own perception, but I think that expectations of a small, or boutique roaster are higher than that of the big boys.
I know there are a number of both small and large-scale roasters who imo, create magnificent coffee, time and time again. Currently, both seem to be outnumbered by those whose coffee I find unpalatable.
Hope that clarifies.
Originally posted by 435A4C4E2F0 link=1235737032/12#12 date=1236173516
I also pretty much agree with what youre saying Luca, though I think you may agree that the current CoEs are likely to taste different to the next, even if they happen to be from the same farm and variety. Trade blends are of course subject to seasonal crops, just like apples. I understand that its the roasters responsibility to adapt their product to these changes, again, to provide consistency. Yet while I have an expectation of what a granny smith apple will taste like, Im not so surprised that one may taste a little different to another.
Unless Ive missed something, again up until this point I have made no mention of quality. I do believe quality and consistency have independent meanings, though would agree that when we speak of one, we expect the other to also be present in either a good or bad sense. Just like GM or Ford, its not to say that these two dont manufacture quality cars consistently, yet I would expect a higher quality from a smaller, hand-built car like a Morgan. Of course, this all comes at a cost. Perhaps its just my own perception, but I think that expectations of a small, or boutique roaster are higher than that of the big boys.
I know there are a number of both small and large-scale roasters who imo, create magnificent coffee, time and time again. Currently, both seem to be outnumbered by those whose coffee I find unpalatable.
Hope that clarifies.

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