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Italian roasted coffee

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  • Italian roasted coffee

    I am looking at importing italian roasted beans from venice and naples plus coffee machines and grinders . Will people buy imported coffee or is fresh best . Am I better of investing in a roasting machine and roasting myself . I know with companies like sega fredo and lavazza there is alot of promotional items (umbrellas banners etc ) which will add to the intital expence . basically would you buy imported coffee in large quantities


  • #2
    Re: Italian roasted coffee

    Originally posted by 5A5447585F6E566E5F54465C505F310 link=1244347551/0#0 date=1244347551
    basically would you buy imported coffee in large quantities
    basically, nope.


    • #3
      Re: Italian roasted coffee

      Originally posted by 7D73607F784971497873617B7778160 link=1244347551/0#0 date=1244347551
      basically would you buy imported coffee in large quantities?
      Nope....not even in small quantities to line the base of the cockys cage with... :


      • #4
        Re: Italian roasted coffee

        Welcome to CS Kevin.

        Before I had tasted fresh roasted coffee I used to buy Lavazza from the supermarket. Now I have tasted the difference of fresh, it stays on the shelf.

        Good luck


        • #5
          Re: Italian roasted coffee

          Hi Kevin,

          If youre looking at getting into wholesale coffee roasting, you face a few choices.

          You get your hands on something that turns beans brown, buy whatever green beans are available in large quantities at low prices and start throwing around the buzzwords that all the cool kids seem to be using these days. This seems to be a common approach and theres nothing wrong with it - provided that you dont care about coffee quality, giving your customers value, providing equitable remuneration to growers and general business ethics (all to varying degrees, depending on how far you take this approach). Sadly, this seems to be relatively easy, somewhat common and most consumers seem to be susceptible to this approach - even the ones that are really into their coffee.

          The other extreme is to actually develop the expertise that you will no doubt hold yourself out to the public as having in your marketing of your product. This takes time, money and integrity.

          Ultimately, the choice is up to you. You can probably do OK selling a fairly low quality product - its not as if theres really anyone around who will "out" you. For my $0.02, though, Im not interested in still more relatively mediocre coffee entering the market.

          Now, of course you have to respond to this post by saying that of course you have the highest standards and will be bringing the best quality product to market. You have to do this regardless of whether or not it is true because if you want to make money from a poor quality product, you will have to represent it as being fairly good to sell it. So go ahead and give that response.

          Perhaps the next step for you is to order and taste a whole bunch of coffee from different suppliers head to head. In this way, you will start to develop a bit of knowledge about the products with which you will be competing. This will be useful to you no matter which approach you decide to take, but I hope that it will give you an appreciation of how awful some coffee on the market is and spur you to produce a good quality product.

          Ultimately, the choice is up to you.

          Cheers, and best of luck,



          • #6
            Re: Italian roasted coffee

            From retail customer (not involved in the industry) why would I buy yours when we roast the best beans in the world as well or better than anywhere else in the world ! This counties beans including Andys went down very well at the recent worlds.

            Based on the pod posting you threw up your looking for feedback and for us to do your research for you. I hope you dont mind bluntly being told but best you do some on the ground research first rather than simply looking it as a money making venture.


            • #7
              Re: Italian roasted coffee

              The company is Italy`s 6th largest roaster roasting 6500 tonne a year I have been talking to coffee shop owners here in perth doing some market research and getting mixed reviews


              • #8
                Re: Italian roasted coffee

                Kevin even if they ship it to you the day they roast it, how long will it take to get here?
                What cost of freight from Italy to Perth to add to the retail price?
                It will have to be bloody cheap for you to be able to make a profit after shipping compared to good quality Australian roasted beans.

                I recently saw some Italian beans on a shelf of an Italian deli.
                The roasted date was pretty good.
                Only about a month prior IIRC.
                The trouble is they were 2kg bags so even if the coffee was just OK upon opening, most of it would be past its best before getting part way through the bag.

                Fresh is best.
                Why not look at buying from a local roaster or learning about roasting for yourself?

                For any business venture you need to go in with your eyes wide open, not wearing rosy coloured glasses with romantic dreams of being your own boss and customers beating a path to your door with fists full of dollars to throw at you.

                What you are thinking of is bloody hard work.
                Keep that in the front of your mind at all times.

                Best of luck with it.


                • #9
                  Re: Italian roasted coffee

                  I am putting on by business sense hat on

                  I would purchase 1 kg of each roast they produce
                  Do a blind taste test by including some locally roasted beans
                  Compare the difference
                  The traditional Italian espresso blend is mostly Brazilian beans & we in Australia get them as well & roast them just as well



                  • #10
                    Re: Italian roasted coffee

                    From my *buying* priorities:
                    High quality green beans I roast myself, up to 3 weeks old.
                    High quality beans roasted by somebody I trust, up to 3 weeks old.

                    Anything else in sample quantities only.
                    Cheap beans need not apply.
                    Thats it.



                    • #11
                      Re: Italian roasted coffee

                      I would definitely by approaching local contract roasters, there is nothing wrong with sampling their blends and SO roasts and then rebrand it or better still work with the roaster to develop your own blend.
                      Either way you are in a win win situation, freshest coffee and at an affordable price.



                      • #12
                        Re: Italian roasted coffee

                        Hi Kevin, theres enough bad coffee in Perth already without importing more of it, check out the local artisan roasters and taste the great coffees they are producing and if you are going to get into the industry aspire the reach somewhere near their quality.


                        • #13
                          Re: Italian roasted coffee

                          Hey Kevin
                          I just remembered a CS member Goodies (Perth) just got a 5 KG roaster
                          Keep him busy by developing your own blend
                          Just a thought



                          • #14
                            Re: Italian roasted coffee

                            We have a site sponsor in Tonino Cafe bringing in beans from Italy BTW in case you havnt found them yet. Andy had some nice things to say about them pre sponsorship from memory.

                            Apart from the frieght costs of $3-5/kg for air frieght there is also a major technical issue with flying coffee in. You are exposing coffee into a reduced pressure enviroment and I have read here and elsewhere that coffee thats flown looses oils and flavours faster so this is a consideration too.

                            Also for beans to be at there best assuming a roast to arrival date of 1 week. You have 2-3 weeks max sell the product this end so you will need to commit to beans 2-3 weeks in advance of delivery date, logistics will be hell.

                            Buy your own locally roasted and sticker the hell out of it would be a better, cheaper and fresher solution.


                            • #15
                              Re: Italian roasted coffee

                              Hi Kevin

                              Im going to swim against the flow here a little and say it depends on who your target audience is and what youre trying to achieve.

                              For example, if your intention is to be a wholesale distributor, selling coffee to delis and the like, then if the brand name isnt well known, you will find it difficult to sell, and so will they. Rightly or wrongly, the reality is that people associate themselves with brand names and are suspicious of brands they dont know.

                              Basically, you are posing your question to a bunch of coffee snobs and you will get snobby answers. Nothing wrong with that but again, the reality is that most people arent snobs. The proof is all around you - just take a look at the number of patrons at a local cafe, that you know serves ordinary, or woeful coffee.

                              I guess no matter what the underlying reason is for the idea of importing, or if you decide to roast your own, you need some significant points that will differentiate you from the competition. If you can see the gap in the marketplace and filling that gap is what interests you, then all you need is the drive, ability, money, and a bit of good fortune doesnt go astray either.