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  • Fair trade coffee tastes bad.

    This article http://www.smh.com.au/opinion/society-and-culture/large-coffee-hold-the-middleclass-guilt-20100812-120wq.html by freelance writer Matt Smith in todays SMH makes interesting reading.
    Must admit Im more than a little sceptical when it comes to some of these feel good initiatives instigated by commercial organisations, methinks in many cases they are simply thinly disguised marketing ploys, call me a sceptic if you want.
    With Andys Fair Crack arrangement we have transparency and can see the resulting benefits to the communities he is supporting, I certainly feel a lot more comfortable with that.

  • #2
    Re: Fair trade coffee tastes bad.

    There has been a few discussions over both "Fair Trade", "Rainforest Alliance" etc over the last few years and I went to the bother of looking at some annual reports, somewhere over half the income goes up in smoke for admin

    These sorts of organisations start out with lofty ideals I would hope but they then seem to become more concerned with marketing and public feel good perception than getting it done at the source :-/

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    • #3
      Re: Fair trade coffee tastes bad.

      I would say at a guess - he needs to change coffee shops.  I have been drinking coffee for many many many years and can say without hesitation that the coffee I have bought and roasted from Coffeesnobs (which is fair trade etc) has been the best coffee I have ever consumed.  

      I have had coffee from shops which allegedly use fair trade coffee and the quality only varies due to freshness and the manner of preparation.  

      I do no believe that Fair Trade Coffee is any worse or better than coffee from less desirable people.  However I do feel better that the person who grows the coffee I buy is receiving a fair price.  

      So I buy Fair Trade Coffee because it tastes good and I feel better for the knowledge that the grower is also benefiting from my addiction.

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      • #4
        Re: Fair trade coffee tastes bad.

        Originally posted by 5E796C630D0 link=1281663644/2#2 date=1281665090
        grower is also benefiting from my addiction
        And that is the questionable point. You have been sold by the marketing on the idea that your money is going to where it can do good.

        As well as Coffeesnobs Faircrack another good one is http://www.coffeekids.org/ there are a few others as well.

        The best way for growers to get more for their crop is to improve the product at source with better or at least some processing locally and direct trade IMO to cut out at least some of the middlemen.

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        • #5
          Re: Fair trade coffee tastes bad.

          Originally posted by 6B4C5956380 link=1281663644/2#2 date=1281665090
          So I buy Fair Trade Coffee because it tastes good and I feel better for the knowledge that the grower is also benefiting
          If it makes you feel good, fine, but as I said in my post Im not too sure that the growers get much benefit from the Fairtrade arrangement. :-/

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          • #6
            Re: Fair trade coffee tastes bad.

            We can only hope. :-?

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            • #7
              Re: Fair trade coffee tastes bad.

              Here here, fairtrade issues is a concern for us addicts (middle class guilt is a wonder, isnt it?) and I agree its something we should be aware of and at least try and do something to help.

              For mine, fair crack is a great, flat, way to help those who work hard to bring us our beans.

              Anyone who saw the doco from last year on nestle/cadbury and cocoa fairtrade issues will understand that buying something with a fairtrade label is far from a guarantee that the product has come from an ethical supply chain. If anything it can cause more money to disappear from farmers when not properly managed and scrutinised.

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