I have had many conversations regarding this topic, and the ethical aspect of it, wanted to get the general point of view of all CSs. Is it ethically correct to put a best before date on a bag..rather than a roasted on date? Many coffee companies put a best before date of up to a year. Of course you can consume coffee that is a year old, but has it passed its best? And if so, shouldnt the coffee company have an ethical obligation to advise customers of this?
Every company has their different business objectives, some fresh, some not, and the coffee industry in this regard is pretty well unregulated. So, are companies that put best before dates ethically truthfull to their customers with packaging that indicates their coffee is fresh? And who is to say what fresh is? Hmmm....... :-?
Every company has their different business objectives, some fresh, some not, and the coffee industry in this regard is pretty well unregulated. So, are companies that put best before dates ethically truthfull to their customers with packaging that indicates their coffee is fresh? And who is to say what fresh is? Hmmm....... :-?



.
Comment