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  • McDonalds Customers Brew Up a Stink...

    http://www.news.com.au/business/mcdonalds-customers-brew-up-a-stink-over-coffee/story-e6frfm1i-1226066890309

    I asked for a Big Mac with a Long Mac and all I got was a funny look.... ;D

    “Australians have a very sophisticated palate and we are not delivering a strong cup of coffee,” - FAIL


  • #2
    Re: McDonalds Customers Brew Up a Stink...

    Realising it is not “the most loved coffee chain” McDonald’s is set to hire 650 professional baristas
    Thatll fix it. I am sure that there are 650 real baristi who are unemployed and want nothing more than to work at McDonalds :

    Comment


    • #3
      Re: McDonalds Customers Brew Up a Stink...

      Originally posted by 6A352D3B303B373E3E3D3D353936580 link=1306876372/1#1 date=1306879188
      Quote:
      Realising it is not “the most loved coffee chain” McDonald’s is set to hire 650 professional baristas

      From Wikipedia:
      A professional is a person that is paid for what they do. Qualifications have little to do with being a professional

      And if you accept that what is on the job description defines the official role, then it should be easy for McDonalds to find 650 baristi.


      Might actually be a starting point for some teenagers to get into real coffee though, many many kids have their first job at McDs

      Comment


      • #4
        Re: McDonalds Customers Brew Up a Stink...

        Originally posted by 3139373F3D27273B373F540 link=1306876372/2#2 date=1306880728
        Qualifications have little to do with being a professional
        Tell that to your surgeon! 

        Comment


        • #5
          Re: McDonalds Customers Brew Up a Stink...

          since the restaurants use big superautos for takeaway coffee, and the mccafe machines seem to be exactly the same except they steam the milk manually, there doesnt seem to be much for the "barista" to do. IMO even IF they can find good baristi theyll need to ditch those machines and get something better...
          or do those Cafina autos have enough adjustment that a good coffee can be had from them?? Id be surprised, but should I give them the benefit of the doubt?

          Comment


          • #6
            Re: McDonalds Customers Brew Up a Stink...

            Heres an off the wall idea:

            instead of a "multi million dollar campaign apologizing for the standard of their coffee" why dont they spend a small percentage of that amount doing something completely different.

            Like actually training their staff, for example.

            Or implementing a quality control program which actually has "quality as its objective.

            After all, its not as if their coffee turned bad overnight and, its not as if they havent got a squillion bucks to spend on spin doctor .....err......telling us how good their product is.

            Comment


            • #7
              Re: McDonalds Customers Brew Up a Stink...

              Originally posted by 4D4855554D44534E544F454C404F210 link=1306876372/5#5 date=1306889413
              Heres an off the wall idea:

              instead of a "multi million dollar campaign apologizing for the standard of their coffee" why dont they spend a small percentage of that amount doing something completely different.

              Like actually training their staff, for example.

              Or implementing a quality control program which actually has "quality as its objective.

              After all, its not as if their coffee turned bad overnight and, its not as if they havent got a squillion bucks to spend on spin doctor .....err......telling us how good their product is.
              I had the pleasure of training a heap of Melbourne based Maccas staff whilst working at the Coffee Academy. Perhaps 10% of those sent along for the day actually wanted to be there.

              Its a big job to turn around culture in an organisation which pays the absolute minimum (or less) and employs mainly young kids, many of whom probably dont even drink coffee.

              Perhaps they should just acknowledge that theyre in the 7-Eleven market and sell it for a buck to those who only want to sepnd a buck?  :-?

              Comment


              • #8
                Re: McDonalds Customers Brew Up a Stink...

                Originally posted by 257A62747F7478717172727A7679170 link=1306876372/6#6 date=1306889711
                Perhaps they should just acknowledge that theyre in the 7-11 market and sell it for a buck to those who only want to sepnd a buck?

                I have kids in the 7-11 age group and they cant drive to Maccas, so when they have to go (almost never) an adult has to take them. It would be nice to be able to get a nice coffee there, especially as I hate their so called food so much.

                So bring it on (if you can) Maccas.

                Comment


                • #9
                  Re: McDonalds Customers Brew Up a Stink...

                  I was thinking more 7-Eleven BB

                  Comment


                  • #10
                    Re: McDonalds Customers Brew Up a Stink...

                    Originally posted by 1025282F1B072B22222121440 link=1306876372/8#8 date=1306890681
                    I was thinking more 7-Eleven BB
                    Yes "my dumb" , I dont back away from my comment though.

                    Comment


                    • #11
                      Re: McDonalds Customers Brew Up a Stink...

                      Originally posted by 092E2A2514092E2A394B0 link=1306876372/7#7 date=1306890462
                      I have kids in the 7-11 age group and they cant drive to Maccas

                      Thats a beauty ;D

                      Comment


                      • #12
                        Re: McDonalds Customers Brew Up a Stink...

                        Perhaps they should just acknowledge that theyre in the 7-Eleven market and sell it for a buck to those who only want to sepnd a buck?  :-?

                        Thats exactly my point.

                        If they DONT "change the culture" as you say, then the money theyre claiming to spend on the mea culpa campaign will be nothing more than just spin.

                        Simply publicly admitting theres a problem does nothing toward actually solving the problem, other than buying more time to "rearrange the deckchairs on the Titanic" as it were.

                        "You can fool all of the people some of the time and some of the people ....." and all that.

                        Comment


                        • #13
                          Re: McDonalds Customers Brew Up a Stink...

                          The issue I found at McCafe was the stength of the coffee, it was VERY thin on flavour. Hence I later tried ordering it as "strong flat white", again thin, and after a conversation with the barista, they informed me they didnt add extra coffee grinds, they draw the shot longer to try and make it stronger if the customer orders a strong coffee.
                          The issue for McDonalds will be are they willing to use more coffee grinds per cup, which adds expense (minimal) in order to get the flavour intensity most consumers get from a real cafe, which depends on the standard of cofee they make to draw customers.
                          Hope they dont just try a darker roast to boost flavour.

                          Comment


                          • #14
                            Re: McDonalds Customers Brew Up a Stink...

                            In the overall scheme of things, its good to know McDonalds is looking into this problem and finding a solution.
                            An improvement in the skills of making a coffee together with a better knowledge and understanding of what good coffee is all about, is good news.
                            McDonalds as an "institution" of fast food, can be the place to introduce young and new people to quality coffee.
                            A good number of people shy away from specialist cafes perhaps due to being feeling intimidated and not catering to their needs, which is a quick and easy burger, chips and soft drink.
                            Quality coffee, at a good price point, may turn some youngsters away from soft drinks, and into good coffee once they learn theres another world out there.
                            They would then perhaps want to learn to become a "barista" as a career, it may be a life changing move for them.
                            Then they learn about machine maintenance, where coffee is grown, how its roasted, how coffee is cared for, how a good coffee is made, provided the right guidance.
                            Perhaps some of them would find this website, and start to frequent specialist cafes, which can be beneficial to everyone here, business wise or for social benefits, which can only be a good thing.
                            Not to mention the increase in the discussions of Barista Venting.
                            "A pimple faced kid came up to me and......so i told him where to go".

                            Gary at G.

                            Comment


                            • #15
                              Re: McDonalds Customers Brew Up a Stink...

                              Would you like coffee with your cappuccino

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