Having read a few posts where the issue of price of equipment has arisen, and how that relates to both the consumer and retailer, I started to wonder.
It seems that both the retailer and the consumer have valid arguments to back their points of view. Consumers chase the "best value for money" and retailers chase " sustainable profit margins". Both IMO are acceptable.
Then I thought about other retail areas where the cost of products is relatively high. For example, I like to Scuba dive. Scuba equipment (here in Oz) is quite pricey, especially with well known, high quality brands. Now, in an effort to boost sales and make their equipment more affordable, some shops offer various payment options that allow the equipment to be purchased and paid off over a set period of time.
Its not limited to dive shops either is it? Domestic goods retailers also have "interest free" promotions that encourage consumers to have their items now and pay it off over time.
So...do high-end coffee retailers have any such arrangements? It would seem to me that such a scenario might benefit both consumer and retailer alike in that the retailer is able to move more stock and the consumer is able to enjoy their equipment now. Obviously, economies of scale might be an issue here, with the market perhaps not being large enough to sustain this model, but.... I dont know.
What do you think?
It seems that both the retailer and the consumer have valid arguments to back their points of view. Consumers chase the "best value for money" and retailers chase " sustainable profit margins". Both IMO are acceptable.
Then I thought about other retail areas where the cost of products is relatively high. For example, I like to Scuba dive. Scuba equipment (here in Oz) is quite pricey, especially with well known, high quality brands. Now, in an effort to boost sales and make their equipment more affordable, some shops offer various payment options that allow the equipment to be purchased and paid off over a set period of time.
Its not limited to dive shops either is it? Domestic goods retailers also have "interest free" promotions that encourage consumers to have their items now and pay it off over time.
So...do high-end coffee retailers have any such arrangements? It would seem to me that such a scenario might benefit both consumer and retailer alike in that the retailer is able to move more stock and the consumer is able to enjoy their equipment now. Obviously, economies of scale might be an issue here, with the market perhaps not being large enough to sustain this model, but.... I dont know.
What do you think?
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