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  • Caring for the customer?

    Gday All,

    Was walking through the streets of melbourne CBD today and came across a coffee shop with a sign on the door saying thanks for your loyal bussiness, but we dont really care about you and were closing for a month! Well not quite, but the link below has a foto of the sign..

    illy.jpg reads,

    "illy" @ 111 would like tyo thank you for your support and sharing our enthusiasm for illycaffe!
    We will be closing wednesday 20th december & re-opening monday 29th january 2007.

    I suspect that they wont have many customers knocking at the door come january 29.

    How can a bussiness just shut their doors for a month and not expect it to impact bussiness when they re-open?

    Anyway, enough of my rant..

    Cheers,
    Dave.

  • #2
    Re: Caring for the customer?

    from what i can gather from my boss who is a former rep with them, that cafe as there for prospective illy wholesale customers sort of as a concept. ie if a prospective customer rings up asking about the brand then they can send them to the cafe to try a coffee, see what its all about etc.

    Comment


    • #3
      Re: Caring for the customer?

      Im sure they need holidays too..

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      • #4
        Re: Caring for the customer?

        Gday Muppet Man,

        Yeah, well its definatly decked out quite nicely.. Very trendy yuppy look, they push the illy brand, as its plastered everywhere in the shop. Makes sense that its the demo shop, as they dont really do alot in the food side of the trade..

        Cheers,
        Dave.

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        • #5
          Re: Caring for the customer?

          Originally posted by Flo link=1168946110/0#2 date=1168948920
          Im sure they need holidays too..
          Gday Flo,

          Yeah agree, everyone needs holidays. can agree with wanting time off, but to just shut the doors. Most other shops get temps in over the break to cater for the staff hols.

          Although muppet man seems to have hit the nail on the head with the demo shop...

          Cheers,
          Dave

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          • #6
            Re: Caring for the customer?

            Originally posted by ftbb link=1168946110/0#4 date=1168983473
            Originally posted by Flo link=1168946110/0#2 date=1168948920
            Im sure they need holidays too..
            Gday Flo,

            Yeah agree, everyone needs holidays. can agree with wanting time off, but to just shut the doors. Most other shops get temps in over the break to cater for the staff hols.

            Although muppet man seems to have hit the nail on the head with the demo shop...

            Cheers,
            Dave
            I guess that their coffee is already bad enough without getting temps in to crucify it even further ;D. Not that its likely to get any more stale than it already is.

            I wish theyd ship us some fresh stuff, because I think that it may actually be good...Who knows :.

            Clearly, if they can afford to have a whole month off on Melbourne CBD rents, the mothership must be paying the bills to allow prospectives to look at the concept. They probably run at a loss year round....

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            • #7
              Re: Caring for the customer?

              We have a new Illy just down the road <100m from a very good Hudsons. They seem to be closed too. Guess who is doing a roaring trade?

              Oh and I have bought Illy just for their very good tins. I need another tin so I may get some more beans and grind them for the work coffee supply.

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              • #8
                Re: Caring for the customer?

                [QUOTE=ftbb link=1168946110/0#4 date=1168983473]
                Originally posted by Flo link=1168946110/0#2 date=1168948920
                Most other shops get temps in over the break to cater for the staff hols.
                Actually, as a cafe owner I closed my store for 3 wks over the Christmas break, as due to my location, it was not commercially viable to open over this period.

                I know quite a few other owners who also pull the plug at this time of year, regardless of whether or not it is viable for them to open, but because, having worked an 80 plus hr working week for the rest of the year, they take a well needed break!

                And as for leaving the store to be run by temps... I wouldnt let a temp come within a 10k radius of my espresso machine!

                Cheers,

                Pat

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                • #9
                  Re: Caring for the customer?

                  Sometimes the temporary closure of an establishment is a godsend to custmoers.

                  They are forced elsewhere -- and that may well broaden their experiences and result in finding a superior place.

                  Of course, if the opposition is inferior.... then the closure does become a nuisance. But even hard working proprietors of these small businesses are entitled to a break.

                  -Robusto

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                  • #10
                    Re: Caring for the customer?

                    Originally posted by robusto link=1168946110/0#8 date=1168998718
                    But even hard working proprietors of these small businesses are entitled to a break.

                    -Robusto
                    Exactly!!!!

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                    • #11
                      Re: Caring for the customer?

                      It is quite common for hospitality businesses to close between Christmas and Australia Day. January is supposed to be the busiest month of the year, but depending on location, it can also be substantially slower than the lead-up to Christmas.

                      For the places with regular clientelle, it doesnt make much difference, however, a place that relies heavily on passing take-away trade usually doesnt have the luxury of closing.

                      We only got the week between Christmas and New Years Day off. After coming back, business seems much slower than compared to pre-Christmas. I think this year may be tough on hospitality businesses, with possible rate hikes in the near future, people will likely stay at home, rather than spend money on a night out.

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                      • #12
                        Re: Caring for the customer?

                        Originally posted by nunu link=1168946110/0#10 date=1168999299
                         I think this year may be tough on hospitality businesses, with possible rate hikes in the near future, people will likely stay at home, rather than spend money on a night out.
                        Discretionary spending is always threatened by interest rate hikes. (would you call coffee, and restaurants for all those who eat out because they have to, discretionary )

                        Nonetheless,  rates, even with one or two or three increases, are still very, very low.  and certainly nowhere near the killer 17 per cent of the "recession we had to have" era on the early 90s.

                        The cash rate of 6.25 per cent is at the highest level since 2000, and since 1996 before that --- that is a very long time with virtually give-away money rates.

                        The morning take-away latte is ingrained into the culture, and were that to disappear to make economies, that would be a surefire indication that wed all be ruined.

                        --Robusto

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                        • #13
                          Re: Caring for the customer?

                          As for closing over christmas, we closed from 22nd dec till 9th jan, and in that break (my holidays) we spent 3days refiting 2 days cleaning & 4 days purchasing & preping to reopen. Next year were closing for an extra 2 weeks. As for employing temps for this period there is no one that wants to work over the christmas break & even if there was the sales are not there to pay them.

                          LE

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                          • #14
                            Re: Caring for the customer?

                            likewise we closed for three weeks and I spent 4 days of this time refitting.

                            p

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                            • #15
                              Re: Caring for the customer?

                              I know of one cafe locally that closes for a couple of weeks over Xmas and I think its great - good to see the business is not running the owner and they get to take a well deserved break from working 10 hour days, 6 days a week just at the cafe..nnot to mention there is probably paperwork & stuff like that outside.

                              I think its pretty selfish if you expect your local cafe to be open all year round, these are probably people with families & what not too... if its a good cafe that youre a regular at, Im sure youll be back when they reopen.

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