You lose confidence in announcers who cant pronounce... in writers who cant spell... in actors who cant act.... and McCafes by their TV ads!
One burst into my living room a couple of days ago. The ad began with a shovelful of extremely unevenly roasted beans, ranging from light tan to dark brown.
Then up came a jugful of frothed milk (yep, 2MCM, frothed, not textured). It wasnt so much the beach back in the 1980s, as 2MCM remarked in another post, but more like milk bar malted milk of the same era.
Huge bubbles floating like a raft on presumably thin, untexturerd milk. No microfoam here, folks.
And those qualities ---uneven beans and suds--- McCafe tells us, are the essential incredients which make its coffee such a pleasure to imbibe.
Yeeks.
One burst into my living room a couple of days ago. The ad began with a shovelful of extremely unevenly roasted beans, ranging from light tan to dark brown.
Then up came a jugful of frothed milk (yep, 2MCM, frothed, not textured). It wasnt so much the beach back in the 1980s, as 2MCM remarked in another post, but more like milk bar malted milk of the same era.
Huge bubbles floating like a raft on presumably thin, untexturerd milk. No microfoam here, folks.
And those qualities ---uneven beans and suds--- McCafe tells us, are the essential incredients which make its coffee such a pleasure to imbibe.
Yeeks.
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