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Who Are Specialty Coffee Drinkers??  HELP!

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  • Who Are Specialty Coffee Drinkers??  HELP!

    DEAR MODERATOR: PLEASE DONT DELETE MY FEEBLE ATTEMPT AT SOME HOMEWORK. :-/Thanks.

    Hello. Im an advertising student at Northwest Missouri State University. We are creating an Ad Campaign for a specialty coffee roaster in the Kansas City area.

    Im trying to figure out who specialty coffee drinkers are.
    What makes you tick? What magazines do you read? What are your hobbies? What motivates you? What do you need in life? What do you want in life? What are you interested in? What are your values? What type of lifestyle do you live? What concerns you?
    Why do you drink coffee? Why specialty coffee? Did you go to college? What is your career? Do you have a family? Are you happy? What makes you happy?

    PLEASE!! Feel free to answer any or all of these questions, these specific questions arent necessarily what Im after, just the general ideas surrounding them. Please respond in all the detail your heart desires; you have no idea how much help this will be.

    Thank you.
    Hudson

  • #2
    Re: Who Are Specialty Coffee Drinkers??  HELP

    You do realize I hope that you are asking a predominantly non-US audience for their input. As such any input from them may bear little resemblance to your target population in Kansas City.


    Java "Different countries, different tastes." phile
    Toys! I must have new toys!!!

    Comment


    • #3
      Re: Who Are Specialty Coffee Drinkers??  HELP

      I do. I believe specialty coffee drinkers in Europe will share similarities with those in North America. Thanks for the heads up though.

      Comment


      • #4
        Re: Who Are Specialty Coffee Drinkers??  HELP

        Originally posted by Ad_Student link=1204237597/0#2 date=1204244323
        I do. I believe specialty coffee drinkers in Europe will share similarities with those in North America.

        Ahhhh.... but what about Australia - where most members reside!!

        .au doesnt mean Austria..... it is Australia!

        After all we are "down under" - and do things.... err.... differently!! ;D

        Comment


        • #5
          Re: Who Are Specialty Coffee Drinkers??  HELP

          Ive noticed a few different things on on some N.American based coffee websites/forums, to CoffeeSnobs.au. Theres defintely a different vibe anyway.

          Comment


          • #6
            Re: Who Are Specialty Coffee Drinkers??  HELP!

            Honestly, the best thing they can do for themselves is produce a quality product.

            Lack of product quality is not somethign that is going to be covered over by an intelligent marketing campaign. That is assuming of course, that the people here are in fact the target market. If the market is instead people who drink Starbucks, Gloria Jeans, or Coffee Club then thats a completely different story, and will probably be a hell of a lot more profitable.

            If the product is of good quality, then your best bet is probably to distance the organisation as much as possible from the afforementioned entities.


            " [name of roaster], for when youre sick of burnt Starbucks dishwater"

            Comment


            • #7
              Re: Who Are Specialty Coffee Drinkers??  HELP!

              What makes you tick? Heart
              What magazines do you read? Readers Digest
              What are your hobbies? Karate and coffee
              What motivates you? Hmmm.....?
              What do you need in life? Good coffee
              What do you want in life? Good coffee
              What are you interested in? Good coffee  
              What are your values? Good coffee  
              What type of lifestyle do you live? Relaxed 
              What concerns you? Quality e.g. coffee
              Why do you drink coffee? I like the taste
              Why specialty coffee? I like the taste
              Did you go to college? No 
              What is your career? Auditor
              Do you have a family? Yes 
              Are you happy? Not in my vocabulary
              What makes you happy? See previous answer

              Comment


              • #8
                Re: Who Are Specialty Coffee Drinkers??  HELP

                What makes you tick? Too general for me to answer, question need more precise for me to answer.
                What magazines do you read? 4wd Action
                What are your hobbies? Fishing, driving, camping
                What motivates you? Do you mean to drink speciality coffee? The taste, would be the answer here
                What do you need in life? A good family, good friends, a good job, good health, many things.
                What do you want in life? For peace to be everywhere, I don’t know.
                What are you interested in? In my family
                What are your values? Christian.
                What type of lifestyle do you live? How many are there, is there a box I can tick here?
                What concerns you? American foreign policy.
                Why do you drink coffee? I like the taste
                Why specialty coffee? I care about good coffee taste.
                Did you go to college? No
                What is your career? Policy Analyst
                Do you have a family? Yes
                Are you happy? I am now.
                What makes you happy? Many things, depends on where I am. At the theatre, good acting, a good story, at the beach a good wave, at the football, when my team wins.

                Comment


                • #9
                  Re: Who Are Specialty Coffee Drinkers??  HELP

                  I realize the demographics of this are widespread, so if you could help me out and follow the link and tell me a bit about yourself, it wont take more than five minutes, I promise!

                  http://www.polldaddy.com/s/F82AA7AA1EB22E0A/

                  This will help me out immensely, thank you!

                  Comment


                  • #10
                    Re: Who Are Specialty Coffee Drinkers??  HELP

                    Ive done the poll. Good luck

                    Comment


                    • #11
                      Re: Who Are Specialty Coffee Drinkers??  HELP!

                      Me too...................

                      Comment


                      • #12
                        Re: Who Are Specialty Coffee Drinkers??  HELP!

                        Me three..

                        Comment


                        • #13
                          Re: Who Are Specialty Coffee Drinkers??  HELP

                          Me four.

                          Comment


                          • #14
                            Re: Who Are Specialty Coffee Drinkers??  HELP!

                            Me five

                            Comment

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