Can a cup somehow enhance the flavor of a coffee? ;D
edit: If yes, what then would be the characteristics of a good cup ?
(pic pls)
If anyone has read "All Marketers Are Liars" by Seth Godin, on the first chapter
he gives an example of Georg Riedel successfully telling a fib about his wine glasses enhance
the wine taste.
http://www.penguingroup.com.au/lookinside/spotlight.cfm?SBN=9780141025025&page=extract
edit: If yes, what then would be the characteristics of a good cup ?
(pic pls)
If anyone has read "All Marketers Are Liars" by Seth Godin, on the first chapter
he gives an example of Georg Riedel successfully telling a fib about his wine glasses enhance
the wine taste.
http://www.penguingroup.com.au/lookinside/spotlight.cfm?SBN=9780141025025&page=extract

About 90% of all coffee drinkers would probably reckon weve gone so far overboard weve lost the plot. I say allow them their indulgence and they can turn a blind eye to your next heat gun purchase. 

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