Originally posted by 4B66626E630F0 link=1251482092/15#15 date=1251553128
Originally posted by 4B66626E630F0 link=1251482092/15#15 date=1251553128
Originally posted by 4B66626E630F0 link=1251482092/15#15 date=1251553128
The fraternity point is a good one, which I have tried to address, and will do so again. I dont think that any coffee consumers should feel a compulsion to cup. That is looking at it arse about. Consuming and enjoying coffee is a choice of consumers and they can do it how they see fit. The cupping process isnt something there to bamboozle and ostracise consumers; it is there to serve consumers, by giving people who use the process a methodical and comprehensive way to taste coffee to evaluate and describe it for the purpose of selecting, maintaining quality and communicating its characteristics. If people who are "cupping" are doing it in a way that alienates consumers, that fails to deliver better coffee to consumers or that delivers a description of the coffee that consumers cannot relate to, whats the point? Such people are doing it wrong.
One point on the idea that "cupping" is a subset of "tasting", and it is this: "cupping" is not the only way to taste coffee. "Cupping" is simply a process that has certain advantages over other processes, together with certain disadvantages. Whether or not using the cupping process is a good idea depends on the purpose that it serves.
As I have said in the other thread, cupping is a process that will often be of limited use to consumers. The more coffee you roast, the more well suited the cupping process becomes to the purposes that it is used for. If theres any notion that will shoot down this ridiculous idea that cupping is "elitist", it is this - the most intensive application of the cupping process is in grading commodity coffee to be traded on exchanges and in maintaining quality control for large coffee chain roasters.
Originally posted by 676E756C676A620F0 link=1251482092/16#16 date=1251562093
Originally posted by 676E756C676A620F0 link=1251482092/16#16 date=1251562093
Originally posted by 3D627A6C676C6069696A6A626E610F0 link=1251482092/13#13 date=1251538878
Why should consumers feel that they have to cup? They shouldnt! Consumers should simply enjoy what they are drinking!
I have done a lot of cupping, but I have done it all out of interest. I seldom cup more than once a week, and when I do a public cupping put on by a coffee roaster, Im always doing it with a view to working out what is going to be the tastiest coffee for me to buy, usually to run through an espresso machine.
Cupping is a useless exercise if it doesnt add to enjoyment of coffee; either your own, or that of your customers.
Cheers,
Luca



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