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From time to time, Im sure weve all wished for ways that we could educate the customer, its pretty clear that although they order their flat whites and long maccs, they actually.. and this doesnt apply for everyone of course, but have almost close to no idea what it is theyre drinking or spending their 3 - 5 dollars on.
Its always been a bit of a vision for me, to educate customers, each and every single one of them. Yet this is kind of hard to do in a tasteful way, instead of just shoving information down their throat just because you dont want to make them something which could be better, simply because you know better. (yay for completely ignoring preference)
So I had an idea of just designing tiny pamphlets with witty titles and some basic easy to read and understand information. For example, "How hot is too hot?" and have a picture of a volcano inside a cup, pouring lava over the sides and then a small paragraph or two of cleverly written information about what happens when you pass that certain threshold in full cream milk and soy; the effects it has on your bodys digestive system and what it means to you as a consumer and your taste buds.
This isnt so much of "Im going to change the world!" but more or less just a thought on easy and approachable ways to inform the customer, where they can choose to pick up that pamphlet positioned very tactically next to the till, and read it while they enjoy their coffee. Not only that, but I could rotate it, so the information changes every month, going from one issue to another issue. Perhaps even explaining what each drink is as well.
This was my method; however, what kind of method would you try develop to educate your customer.
Its always been a bit of a vision for me, to educate customers, each and every single one of them. Yet this is kind of hard to do in a tasteful way, instead of just shoving information down their throat just because you dont want to make them something which could be better, simply because you know better. (yay for completely ignoring preference)
So I had an idea of just designing tiny pamphlets with witty titles and some basic easy to read and understand information. For example, "How hot is too hot?" and have a picture of a volcano inside a cup, pouring lava over the sides and then a small paragraph or two of cleverly written information about what happens when you pass that certain threshold in full cream milk and soy; the effects it has on your bodys digestive system and what it means to you as a consumer and your taste buds.
This isnt so much of "Im going to change the world!" but more or less just a thought on easy and approachable ways to inform the customer, where they can choose to pick up that pamphlet positioned very tactically next to the till, and read it while they enjoy their coffee. Not only that, but I could rotate it, so the information changes every month, going from one issue to another issue. Perhaps even explaining what each drink is as well.
This was my method; however, what kind of method would you try develop to educate your customer.
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