Coffee lovers forking out $12 a cup for trendy brews

[WSullivan]

News.com.au today

http://www.news.com.au/money/money-matters/coffee-lovers-forking-out-12-a-cup-for-trendy-brews/story-e6frfmd9-1225806376015

[A_M]

Re: Coffee lovers forking out $12 a cup for trendy brews

For the $12 choice, customers get a "coffee consultant" to demonstrate the brewing method, taste-test four coffees in a "cupping" session matched to their preference profile and savour a special reserve coffee grown at 1750m above sea level.

So I would suggest that the headlines are the usual Media beat up  ;D

1: Taste 4 coffees - cupping admidiately

2: Savour a special reserve coffee grown at 1750m above sea level

3: Personalised attention    If one on one

Then $12 is cheep if you look at the materials and the time..

However.. Your in teh SHOP...  How many will walk out without buying something else ??

A good way to promote ya goods and good coffee... What is wrong with that...

If ya look at post http://coffeesnobs.com.au/YaBB.pl?num=1259788999/5#5  you can see how the issue of “cognitive dissonance” has been managed prior to purchase   ;D 8-)

The issue is that I was never able to implement prior to wives one and two... Number three is still being assessed  ;D

[Yelta]

Re: Coffee lovers forking out $12 a cup for trendy brews

He warned that consumers shelling out for a coffee at some cafes risked being served cheap, inferior beans in their espresso blend mix.
Well Ill be, its amazing how easy it is to part people from their hard earned cash, $12 a cup eh, I thought the days of snake oil salesmen had passed, sorry salespersons. :P

[Dennis]

Re: Coffee lovers forking out $12 a cup for trendy brews

$12 a cup eh

No Jon, its not $12 a cup.

Id be happy to pay the asking price to get to sample some different brews, take in the theatre of the process, and have a chat to someone who is passionate aand knowledgeable about what they are serving. Might not do it every day, but once in a while, $12 for this is really a bargain.

[hazchem]

Re: Coffee lovers forking out $12 a cup for trendy brews

I thought the days of snake oil salesmen had passed

whats snakeoil about this? does the product make any claims to do or be something that it isnt?

I dont really have a problem with this. Products and services find their own price in the market.

Maybe some coffees and the service that goes with them SHOULD cost $12.

Then $12 is cheep if you look at the materials and the time..

spot on AM, spot on.

I for one will be heading to Sensory Lab if they put one into DJs here in Sydney.

[Yelta]

Re: Coffee lovers forking out $12 a cup for trendy brews

Sorry guys, we will agree to disagree on this one.
I very much doubt this person can tell me anything I cant find out for myself on Google.
If you want to pay $12 to watch a guy brew some coffee and feed you a line of hocus pocus then go for it, its your money.
Its a fad, trendy now and may well be for a while, then well move on to the next side show that someone is probably workin on as we speak.
Young people "discover/invent" a new "process/way of doing things" and the old timers say havent we seen this all some time in the past? Seen the wheel turn a few times now and it always finishes up back at the start.
Sure Im a cynical/curmudgeonly old bastard guess it comes with age :
Im sure youll enjoy the show without me.  

[A_M]

Re: Coffee lovers forking out $12 a cup for trendy brews

Sorry guys, we will agree to disagree on this one.
I very much doubt this guy can tell me anything I cant find out for myself on Google.

If you want to pay $12 to watch a guy brew some coffee and feed you a line of hocus pocus then go for it, its your money.

Its a fad, trendy now and may well be for a while, then well move on to the next side show that someone is probably workin on as we speak.

Young people "discover/invent" a new "process/way of doing things" and the old timers say havent we seen this all some time in the past? Seen the wheel turn a few times now and it always finishes up back at the start.

Sure Im a cynical/curmudgeonly old bastard guess it comes with age :
Im sure youll enjoy the show without me.  

Dont trust google... Should say .. I dont trust what most people find on google. Most only do a one sided research and ignore teh counter arguments.. In addition.. Too many sites are all fad related and managed by fanatics..  Further more most can not even search a forum.. So how can they search the world.

Brewing and cupping is not hocus pocus..  It is the basis for much of what the good roasters produce.. I am sure Andy and many others - not withstanding their commercial interests.. Would scoff at this comment as to "hocus pocus"

I am an old fart as well... But it is good to see the old traditional skills being re visited and teh new generation informed..

If some one can make a little $$ out of it... Great...  The $12 is not a rip off and better than many so called TAFES and others charge for a 2 hr BARISTER course...

I am for sharing knowledge and understanding... Not about tucking it away... If it is always tucked away... Then teh Start (As you referenced) will be lost..   I guess for many GJ is teh start and the way to go / the future; if some effort is not applied, by people who are truly passionate.

[Yelta]

Re: Coffee lovers forking out $12 a cup for trendy brews

So we should trust an article in a newspaper owned by Rupert Murdoch : sorry AM, you can use all the logic at your disposal, you wont change my mind on this one.
However I will concede this point

But it is good to see the old traditional skills being re visited and teh new generation informed..

Mind you during my 35 years in business imparting knowledge and providing information was called customer service and was provided free of charge, nowadays business people expect you to start paying for the privilege of breathing the air in their exclusive establishments as soon as you cross the threshold, aint nuthin free any more.

[blanyon]

Re: Coffee lovers forking out $12 a cup for trendy brews

Well I think it is good value when some establishments are charging $4 for a cup of swill. The opportunity to taste a range of different coffees from the premium end of the market is going to see me line up if I ever get to Melbourne.

[redzone121]

Re: Coffee lovers forking out $12 a cup for trendy brews

Paid $12 NZ for a syphon coffee served in a tea cup in Japan.
Worth it??
Coffee quality wise NO
Experience wise heck YES
Would do it again in a heart beat


Chris

[brett230873]

Re: Coffee lovers forking out $12 a cup for trendy brews

Thank God these hard hitting investigative icons of journalistic talent didnt find out about Jamacia Blue Mountain or Kopi Lopak! We are talking A Current Affair exposure there people, so just keep it hush hush!

[Yelta]

Re: Coffee lovers forking out $12 a cup for trendy brews

Thank God these hard hitting investigative icons of journalistic talent didnt find out about Jamacia Blue Mountain or Kopi Lopak!  We are talking A Current Affair exposure there people, so just keep it hush hush!

Heaven forbid. :
How goes the Unico Splendor Brett, great looking machine, love the side panels.

[hazchem]

Re: Coffee lovers forking out $12 a cup for trendy brews

Young people "discover/invent" a new "process/way of doing things" and the old timers say havent we seen this all some time in the past?

oh yes, "Im older than you and seen it all before, youre younger what would you know?"

So sad when minds close.

I very much doubt this person can tell me anything I cant find out for myself on Google.

I await your all encompassing and comprehensive tome on every aspect of coffee, all gleaned from Google with great anticipation.

Sure, MAYBE you might not learn anything new, but what if, just what if, at the very LEAST, its oh, I dont know, fun? Or are you too old and curmudgeonly for that too? Having seen it all before perhaps youve had all the fun youre going to have?

[Yelta]

Re: Coffee lovers forking out $12 a cup for trendy brews

Sure, MAYBE you might not learn anything new, but what if, just what if, at the very LEAST, its oh, I dont know, fun? Or are you too old and curmudgeonly for that too? Having seen it all before perhaps youve had all the fun youre going to have?

You could well be right.

[jerome]

Re: Coffee lovers forking out $12 a cup for trendy brews


Its all about the experience, the sights, the sounds, the closeness to the beans... not to mention you actually get to try different kinds of beans in one sitting.

Slayer and a 15 hour cold drip.. You have to be there to experience it!
obtw, its only $3.50 for a COE El Salvador Los Planes espresso based coffee..