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Originally posted by 3F212424273A3A272B23480 link=1260106533/0#0 date=1260106531
I am designing a new style of instant coffee packaging that intrigues and engages the user on a satisfying level thus improving their coffee experience.
The problem is that you might be able to intrigue and engage the user on some sort of satisfying level BUT it wont be about the coffee.
For example, if you could get away with it, you might put naked women on the packets and attract a lot of males (some may even buy the coffee), but once they taste it theyll realise its no different.
End result = I extra sale from that consumer and then no more.
So the premise is faulty; you cant satisfy the users coffee experience with packaging because the experience is about the coffee.
I have never been so entertained on a CS forum EVER! This is gold.
I would have to agree with the suggestion made by Matt.
Originally posted by 424E5B5B70674A4343564E5D2F0 link=1260106533/17#17 date=1260141560
She enjoys the burning sensation of freshly brewed coffee being poured down her naked back.
Think about her as you drink this instant, it will take your mind off the taste.
On the other hand, we were all (misguided) newbies once and it cant hurt to be nice, so I will put my inner coffeesnob aside for all of 5 seconds.
Here are my problems with instant:
1. It tastes artificial; not like real coffee.
2. Making instant coffee is boring - I find making my morning coffee on a real cofee machine very therapeutic
3. It doesnt smell as good as real coffee.
Also, Im not sure how packaging will enhance the user experience. It might make someone buy your product instead of the competitors, but...
Finally, I do use instant coffee sometimes. And even for consumption.
Just to bake with.
She enjoys the burning sensation of freshly brewed coffee being poured down her naked back.
Think about her as you drink this instant, it will take your mind off the taste.
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