Originally posted by 405D504741465D320 link=1275608215/14#14 date=1281479422
This style of advertisement is pretty common in the states at the moment. Its not hard-hitting, in your face, ram the brand down peoples throat style of advertising. Its simple brand awareness stuff. Theyve got a tremendously popular actor casually chatting about the brand. The ads not made for you and I or the average Australian, its for Americans and I reckon its a winner.
Ive spent a lot of time (especially recently) in the states and while a large proportion of the country is stuck in drip coffee, an awful lot of people drink espresso based drinks at some extremely good cafes, especially in NYC, Washington, Boston etc along the east coast. Its not all Starbucks and drip-a-lators.

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