Re: Use by date or batch label?
I have a friend who works for Belaroma, and I will qualify by saying I have never tried their coffee. From his ramblings it seems they have quite a professional approach to coffee roasting. However as an outsider I get the impression they have an image problem. What I mean by that is that for some reason in my head I associate their brand with supermarket type coffee. Maybe its because of all the crappy cafes in Sydney that used to serve their coffee in the 90s. I genuinely feel they want to be considered a quality force in the Australian coffee market, but they also have a touch of the V*#ttor*#a about them. If they want to be taken seriously they need an image overhaul. They can start by removing use by dates from their coffee and moving to roasted on dates. I guess employing Scottie Callaghan is also an attempt to improve their image. All I will say is that FOR NO VALID REASON if I see a cafe selling their brand I steer away, and I know this is shallow because I have never tried their coffee but its just the way it is.
mod edit- I think this topic has diverged far enough that a rename is appropriate....I have done that..
2mcm
I have a friend who works for Belaroma, and I will qualify by saying I have never tried their coffee. From his ramblings it seems they have quite a professional approach to coffee roasting. However as an outsider I get the impression they have an image problem. What I mean by that is that for some reason in my head I associate their brand with supermarket type coffee. Maybe its because of all the crappy cafes in Sydney that used to serve their coffee in the 90s. I genuinely feel they want to be considered a quality force in the Australian coffee market, but they also have a touch of the V*#ttor*#a about them. If they want to be taken seriously they need an image overhaul. They can start by removing use by dates from their coffee and moving to roasted on dates. I guess employing Scottie Callaghan is also an attempt to improve their image. All I will say is that FOR NO VALID REASON if I see a cafe selling their brand I steer away, and I know this is shallow because I have never tried their coffee but its just the way it is.
mod edit- I think this topic has diverged far enough that a rename is appropriate....I have done that..
2mcm


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