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Drive-through menu change causes stir for Starbucks

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  • Drive-through menu change causes stir for Starbucks

    At Starbucks (SBUX) drive-throughs — one-third of the chains 11,000 U.S. stores have one — newly redesigned outdoor menu boards advise customers that they can buy Grande (16 oz.) and Venti (20 oz.) sized beverages. Curiously, the signs no longer mention the smaller, cheaper cup size thats still for sale: Tall (12 oz.).

    This has set the blogosphere abuzz. Some believe Starbucks is being sneaky — nudging hurried, drive-through customers to spend a tad more than they might have intended.

    ------------------

    "We are not being sneaky," Starbucks spokeswoman Deb Trevino says. "We did it because our customers were frustrated with the difficulty of reading our drive-through menus."

    Whats more, she notes, drive-through customers can still order Tall beverages. For that matter, they can even order Short (8 oz.) drinks, which arent posted on menus inside or out.

    But Robert Passikoff doesnt buy it for a minute. The founder of Brand Keys, a brand consulting and research consultancy, says Starbucks is playing fast and loose with its customers.

    Full article here: http://www.usatoday.com/money/industries/food/2010-09-13-starbucks13_ST_N.htm


    Java "No char for me!" phile
    Toys! I must have new toys!!!

  • #2
    Re: Drive-through menu change causes stir for Starbucks

    I agree it is all about trying to get the customer to buy a more expensive drink.

    I have noticed in the past an outlet for Gloria Jeans here in Tassie will automatically process your order as the medium sized cup unless you specifically ask for the small one, and another private coffee shop not far away from the GJs outlet moved away from traditional sized drinks to larger ones, although you can get a smaller size if you ask, but they dont show it on the menu.

    Comment


    • #3
      Re: Drive-through menu change causes stir for Starbucks

      I read this and couldnt help posting this, an extremely funny parody at Starbucks expense ;D

      ####WARNING####
      Crude language, do not play in presence of children!!!
      ##############

      http://www.illwillpress.com/smlYT.html

      Comment


      • #4
        Re: Drive-through menu change causes stir for Starbucks

        Originally posted by 556572607A7679170 link=1284372414/2#2 date=1284592132
        I read this and couldnt help posting this, an extremely funny parody at Starbucks expense ;D

        ####WARNING####
        Crude language, do not play in presence of children!!!
        ##############

        http://www.illwillpress.com/smlYT.html
        Ive seen that one before.
        And its still fn hilarious.

        Comment


        • #5
          Re: Drive-through menu change causes stir for Starbucks

          Originally posted by 447463716B6768060 link=1284372414/2#2 date=1284592132
          I read this and couldnt help posting this, an extremely funny parody at Starbucks expense Grin

          ####WARNING####
          Crude language, do not play in presence of children!!!
          ##############

          http://www.illwillpress.com/smlYT.html
          Fn excellent!

          Comment

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