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At Starbucks (SBUX) drive-throughs — one-third of the chains 11,000 U.S. stores have one — newly redesigned outdoor menu boards advise customers that they can buy Grande (16 oz.) and Venti (20 oz.) sized beverages. Curiously, the signs no longer mention the smaller, cheaper cup size thats still for sale: Tall (12 oz.).
This has set the blogosphere abuzz. Some believe Starbucks is being sneaky — nudging hurried, drive-through customers to spend a tad more than they might have intended.
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"We are not being sneaky," Starbucks spokeswoman Deb Trevino says. "We did it because our customers were frustrated with the difficulty of reading our drive-through menus."
Whats more, she notes, drive-through customers can still order Tall beverages. For that matter, they can even order Short (8 oz.) drinks, which arent posted on menus inside or out.
But Robert Passikoff doesnt buy it for a minute. The founder of Brand Keys, a brand consulting and research consultancy, says Starbucks is playing fast and loose with its customers.
Full article here: http://www.usatoday.com/money/industries/food/2010-09-13-starbucks13_ST_N.htm
Java "No char for me!" phile
This has set the blogosphere abuzz. Some believe Starbucks is being sneaky — nudging hurried, drive-through customers to spend a tad more than they might have intended.
------------------
"We are not being sneaky," Starbucks spokeswoman Deb Trevino says. "We did it because our customers were frustrated with the difficulty of reading our drive-through menus."
Whats more, she notes, drive-through customers can still order Tall beverages. For that matter, they can even order Short (8 oz.) drinks, which arent posted on menus inside or out.
But Robert Passikoff doesnt buy it for a minute. The founder of Brand Keys, a brand consulting and research consultancy, says Starbucks is playing fast and loose with its customers.
Full article here: http://www.usatoday.com/money/industries/food/2010-09-13-starbucks13_ST_N.htm
Java "No char for me!" phile
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