Today I bought the coffee mentioned in the subject line from The Coffee Barun. The coffee was marked as "Ultra Premium" (never saw this category before), and sold for $25 per 250 g. The taste was bland and very non-descriptive.
I got on the Interenet, and found out that this coffee was top in competition in Brazil (hence the name "Cup of Excellence"). There was only 46 sacks (2756 kg) produced last year. It was purchased by Gloria Jeans, and was offered for resale at $16.95 for 200 g starting in August 2011 until sold out. If you make a search on the Internet, you will get lots of references, as the said retailer obviously made a promotion out of it.
Well, the taste is supposed to be great, and yet it was below their (i.e. Baruns) regular and Premium types of coffee, in my opinion. I cannot believe that they botched the roasting process (it was roasted 3 days ago).
Or, am I missing something ?
I got on the Interenet, and found out that this coffee was top in competition in Brazil (hence the name "Cup of Excellence"). There was only 46 sacks (2756 kg) produced last year. It was purchased by Gloria Jeans, and was offered for resale at $16.95 for 200 g starting in August 2011 until sold out. If you make a search on the Internet, you will get lots of references, as the said retailer obviously made a promotion out of it.
Well, the taste is supposed to be great, and yet it was below their (i.e. Baruns) regular and Premium types of coffee, in my opinion. I cannot believe that they botched the roasting process (it was roasted 3 days ago).
Or, am I missing something ?


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