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Dumb Starbucks Coffee

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  • Dumb Starbucks Coffee

    The store front has the same green awning and round mermaid logo as Starbucks' coffee shops - except the word "Dumb" was placed in large letters above the word Starbucks.

    The wall menu inside the pop-up store offered coffee that ranged from "horrible" to "bitter", as well as products called "dumb iced coffee" and "dumb white chocolate mocha".
    Click image for larger version

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    Full article: BBC News - 'Dumb Starbucks' owner revealed to be comedy personality

    Java "Pretty much says it all!" phile
    Toys! I must have new toys!!!

  • #2
    "We are evaluating next steps and while we appreciate the humour, they cannot use our name, which is a protected trademark," a Starbucks spokesperson said in a statement.
    --- insert something about "a tonne of bricks" here ---

    "By adding the word 'dumb', we are technically 'making fun' of Starbucks, which allows us to use their trademarks under a law known as 'fair use'," the statement said.

    "In the eyes of the law, our 'coffee shop' is actually an art gallery and the 'coffee' you're buying is considered art. But that's for our lawyers to worry about."
    I hope that's not true. Trademarks exist to protect people (even Starbucks) from this sort of stunt. I think the real winners here will be the two teams of legals that get paid regardless of the outcome.

    I've had a brush with this sort of thing in the past, it cost me a bomb and nothing happened.


    • #3
      Yeah, if they are accepting tips I don't think their "art gallery" argument is going to hold up...