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  • #16
    People are going lighter and the milk lower temp...give me the rich choc and velvet mouthfeel from darker roasted quality beans any time...its meant to be a comforting drink to get lost in for a few minutes not a cupping session.

    Cheers

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    • #17
      That's the kind of coffee that wears out grinding plates real quick....

      I get a lot of mileage from grinding plates if I pass on the coffee and take the single malt whiskey instead, for my 2 a day

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      • #18
        I have a son in the advertising industry and we often discuss graphics/photos/copy used in jobs.
        It intrigues me that a photo like that would get passed for a mainstream context.
        Trendy 'Third-wave' context maybe.
        My experience is that business owners are sometimes unclear in their own minds about exactly what they are trying to communicate to their potential customer and the message comes out a bit scrambled.

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        • #19
          Ok, I believed that no roastery would serve coffee this light even as a filter. Today a co-worker brought a bag of filter roast from a leading roaster.
          Essentially, it looked like it had been to first crack and then immediately dumped. No roast development at all!

          We cupped it against some of our coffees and it wasn't sweet and fruity. It was acidic and tasted like green vegetables, a sure sign of under-development. As part of the industry, I am disappointed that some leading roasters would serve coffee essentially raw!

          Yes a filter roast is lighter than espresso, but these roasts need that crucial phase of development between 1st Crack and ending the roast.

          Michael

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          • #20
            Originally posted by mwcalder05 View Post
            It was acidic and tasted like green vegetables, a sure sign of under-development. As part of the industry, I am disappointed that some leading roasters would serve coffee essentially raw!

            Yes a filter roast is lighter than espresso, but these roasts need that crucial phase of development between 1st Crack and ending the roast.

            Michael
            So true Michael. I'm seeing cupping (or lighter) roasts masquerading as filter roast all the time. It's a waste of good coffee.

            Chris

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            • #21
              Yeah but when you pull them as espresso gushers you fully extract the sweetness flavours and it tastes like key lime pie, or sour cherry strudel.

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              • #22
                is this appropriate? seriously? if you have a suggestion or two why dont you guys give the fb business in question a suggestion privately rather than mocking the advertised picture here. Does everyone think here can roast better? someone told me before that what they talk about in cs is 60-70% BS i didnt believe that at first but i think i know why now.
                Last edited by ahhhespressso; 17 July 2014, 08:01 PM.

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                • #23
                  No names or locations have been mentioned.

                  The whole thread is a pretty light hearted bashing / discussion of the sour, underdeveloped roasts that are going around. If any coffee tastes green, grassy hay it has not reached its full potential in the roaster.

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                  • #24
                    coffee is a small world, the owner of that fb business might be one of cs member, considering cs is one of the "resourceful" coffee website in Australia, good thing that no one hasnt been named, infact, its the only good thing. Whatever kind of bashing whether it is light or heavy is un necessary. Feel free to discuss your own roast result but thats just my opinion. To look at it was even brought up by a sponsor, it even shook my head harder. Such "australian standard" maybe

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                    • #25
                      With respect ahhespresso, if disagreeing (light 'bashing') with a concept or approach to roasting (rather than an individual / firm) is off limits, what sort of a discussion do you envisage taking place on a forum? I'm the first to admit that some discussions go too far....but I don't really see that this is one of them.

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                      • #26
                        I think Ahhhh has a point. The poor coffee shop owner was probably doing his best and was probably busy trying to earn a living by establishing the Facebook page and probably doesn't have time to be photo shopping the image.

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                        • #27
                          Originally posted by Barry O'Speedwagon View Post
                          With respect ahhespresso, if disagreeing (light 'bashing') with a concept or approach to roasting (rather than an individual / firm) is off limits, what sort of a discussion do you envisage taking place on a forum? I'm the first to admit that some discussions go too far....but I don't really see that this is one of them.
                          did the owner of the photos asked you guys for his photos or anything described in the photo to be discussed or light-bashed?

                          did the owner of the photo ask for your opinion?

                          did the op ASK PERMISSION for the fb business photo to be publicised and discussed in this forum? Because if i am the fb business owner i wont be happy for sure.

                          feel free to think about anything around it or justify the action but for my "standard", it is just wrong. And mine might seem not a good "australian standard" as the op often suggested in his other posts.

                          ps: kindly read again what has been posted...words such as "better serve them green... coffee curry, lemon juice, arent those quite a mockery?" the arroganism (is that a word?) of this discussion is actually the real laughing matter
                          Last edited by ahhhespressso; 17 July 2014, 10:11 PM. Reason: grammar correction

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                          • #28
                            Oh.... lighten up already!

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                            • #29
                              Originally posted by ahhhespressso View Post
                              did the owner of the photos asked you guys for his photos or anything described in the photo to be discussed or light-bashed?

                              did the owner of the photo ask for your opinion?

                              did the op ASK PERMISSION for the fb business photo to be publicised and discussed in this forum? Because if i am the fb business owner i wont be happy for sure.

                              feel free to think about anything around it or justify the action but for my "standard", it is just wrong. And mine might seem not a good "australian standard" as the op often suggested in his other posts.

                              ps: kindly read again what has been posted...words such as "better serve them green... coffee curry, lemon juice, arent those quite a mockery?" the arroganism (is that a word?) of this discussion is actually the real laughing matter
                              My reference to the term 'light bashing' was a paraphrasing of your own assertion that "Whatever kind of bashing whether it is heavy or light is un necessary (sic)". I was responding specifically to the idea that one can't have a 'bit of a dig' at a concept. I have no idea whose photo it is (I don't use Facebook, and I don't trawl the internet trying to match photos to their source).

                              I suspect that maybe there is misunderstanding regarding the intended tone and target of many of the posts above.

                              Have a good one.

                              Comment


                              • #30
                                Originally posted by Vinitasse View Post
                                Oh.... lighten up already!
                                Agree!

                                Try this thread starter for a read: http://coffeesnobs.com.au/off-topic/...ur-thread.html

                                I took this photo a while back, as I saw it from the amusing aspect. The artist obviously doesn't do espresso! And I'm hopeful (as I don't purchase from this type of vendor) the van operator doesn't replicate the "pour".
                                Click image for larger version

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