The multimillion dollar quest to brew the perfect cup of coffee

[STS]

Interesting read about the 3rd wave movement and who are investing in it.

The Multimillion Dollar Quest To Brew The Perfect Cup Of Coffee | Fast Company | Business + Innovation

Sean😄

[Marv]

Very interesting indeed!

[Mariner]

Had coffee from the big 4 mentioned in the article. Not all of it espresso. Some lovely coffee had thatS for sure. Not as good for my palate as our best, but I am probably just biased. I think it is a great market for growth with what they do there in the US and for all the trendy folk here but, when the fad of third wave dies down. I will still get up every morning and in 10, 20, 50yrs from now still be searching for my perfect little slice of nirvana in a lovely double shot of espresso.