Interesting read about the 3rd wave movement and who are investing in it.
The Multimillion Dollar Quest To Brew The Perfect Cup Of Coffee | Fast Company | Business + Innovation
Sean😄
The Multimillion Dollar Quest To Brew The Perfect Cup Of Coffee | Fast Company | Business + Innovation
Sean😄

I think it is a great market for growth with what they do there in the US and for all the trendy folk here but, when the fad of third wave dies down. I will still get up every morning and in 10, 20, 50yrs from now still be searching for my perfect little slice of nirvana in a lovely double shot of espresso.
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