I think it is a great market for growth with what they do there in the US and for all the trendy folk here but, when the fad of third wave dies down. I will still get up every morning and in 10, 20, 50yrs from now still be searching for my perfect little slice of nirvana in a lovely double shot of espresso.
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The multimillion dollar quest to brew the perfect cup of coffee
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Had coffee from the big 4 mentioned in the article. Not all of it espresso. Some lovely coffee had thatS for sure. Not as good for my palate as our best, but I am probably just biased.
I think it is a great market for growth with what they do there in the US and for all the trendy folk here but, when the fad of third wave dies down. I will still get up every morning and in 10, 20, 50yrs from now still be searching for my perfect little slice of nirvana in a lovely double shot of espresso.
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The multimillion dollar quest to brew the perfect cup of coffee
Interesting read about the 3rd wave movement and who are investing in it.
The Multimillion Dollar Quest To Brew The Perfect Cup Of Coffee | Fast Company | Business + Innovation
Sean😄Tags: None
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