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At the end of the day Nespresso machines don't make very good coffee, but they make coffee good enough for exactly the sort of person that would want one.
It could ultimately also be the entry point for some people to upgrade to speciality coffee.
I've only read part 1, but I agree that it was very interesting. I absolutely agree with the author. At the end of the day Nespresso machines don't make very good coffee, but they make coffee good enough for exactly the sort of person that would want one. And that's actually the greater percentage of coffee drinkers. A very clever money making innovation for sure.
Interesting article, and I do think it is important for espresso lovers to not dismiss Nespresso out of hand. I had a machine for years (and it's still sitting on my bench for decafs), and I have to agree that the convenience cannot be beat, and the physical size of the machine is impressively small. The coffee it makes cannot compare to coffee made with quality equipment, fresh beans and careful technique, but I would say that it is better than 70 to 80% of espressos I would otherwise get out-of-home unless I go to a specialty cafe. Nespresso is better than the coffee you typically get in hotels, airports, restaurants or even large cafe chains like Starbucks). It's definitely better than the coffee from most superautomatics. An analysis of their grind, bean quality, brew temperature, etc would be interesting, and could be useful feedback to the more purist coffee lovers too.
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