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Death wish coffee anyone?

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  • Javaphile
    replied
    Death Wish Coffee has won a small business contest with their prize being a 30 second commercial to be shown during the Super Bowl on February 7th. The ad is expected to be seen by over 100 million viewers.

    Death Wish Coffee started in 2012 with 3 employees and selling a bag of beans a week. They've now expanded to 11 employees and are selling 450kg of roasted beans a week. With the winning of the contest they are farming out roasting to other companies so that they can have 114,000kg of beans in the marketing chain on the day of the Super Bowl.

    This is the ad that will be aired during the Super Bowl:




    Java "That's a lot of coffee!" phile

    Leave a comment:


  • Dimal
    replied
    Why allow some basic Maths to get in the way of marketing...

    Mal.

    Leave a comment:


  • ArtW
    replied
    "Twice the amount of caffeine" is 100% more NOT "200% more"

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  • speleomike
    replied
    Only twice the amount off coffee - ha.
    You'd probably get more caffeine from a nice warm coffee enema :-)

    Leave a comment:


  • KizZ84
    replied
    Click image for larger version

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    Way to exaggerate caffeine content... Why bother?

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  • Libertyrx1
    replied
    cleanse the pallet with a few red bulls after and your'e laughing.

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  • hyoshidan
    replied
    That's one way to market Robusta.

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  • kyeba
    replied
    Must taste like death too.

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  • KizZ84
    started a topic Death wish coffee anyone?

    Death wish coffee anyone?

    I'm sceptical of the caffeine concentration claim, anyone had this?

    Click image for larger version

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