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Roasters going specialty coffee and capsules

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  • Roasters going specialty coffee and capsules

    I was having a discussion with a customer and she was telling me that when a roastery sells specialty beans plus sells nespresso capsules her perspective on that roastery decreases than if they just did the specialty beans.

    It got me thinking and if I come across a roaster on the internet and that provided both (I dont mean to do it) but I dont take them as serious as I would if they were just a small roastery roasting up killer beans.

    What is everyone else thoughts on this?

    Whats your view on roasteries who do both compared to just beans?

  • #2
    Nespresso would be a turnoff, but if they were putting their specialty roasts into capsules to cater for the convenience market I think it would appeal to a lot of coffee lovers!!

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    • #3
      Innovation is good. If they were claiming it was as good as fresh ground or had a long shelf life then, not so good
      Last edited by trentski; 4 March 2017, 08:27 PM. Reason: Speelung

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      • #4
        If the demand is there tap into it, if customers like their coffee beans and have pod machines then providing the product doesn't make them any less of a roaster. I will sell coffee ground for people if that's what they want, doesn't mean I think that's the best way to buy it, I hate selling ground coffee but if they want it ground I'll do it.

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        • #5
          Agreed Philiby,

          In an ideal world everyone has a grinder and grinds fresh, unfortunately most people like things easy and don't like to spend money, so they buy ground and as a business owner, if you don't sell them ground, they will go buy it from someone who will grind it (despite telling them ground coffee sucks).

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