I agree it's ludicrous, but I can't see social media taking direct blame. Yes social media is the means by which people show off to other people but it's the internal need to show off to other people or feel superior etc that is to blame. This internal need is as old as humans. Sure social media exacerbates it a bit but the underlying human condition is what social media is magnifying, without the underlying condition social media would have been a complete flop before it began. Sounds to me like an article targeted at boomers 
FWIW I have next to no interest in social media outside of CS.

FWIW I have next to no interest in social media outside of CS.

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