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  • Breville buys Baratza

    https://www.finnewsnetwork.com.au/ar...ork286949.html

    Breville buys Baratza for US$60M

  • #2
    I have bought the last 12 Yemen samples with the following idea in mind which I put up for C.S / Andy consideration first.

    I will roast all 12 x 100g samples separately on the same KL filter / sample roast profile ive been using for the current Eth Guji in Beanbay, around 6 min dropped at tail end of first crack.

    On sell 6 lots containing 12 x 12g roasted vac sealed samples for $60 each including postage anywhere in Australia.

    This $360 covers the cost of green ($300) samples and postage so I will be earning my leftover share of roasted samples via roasting then packing 72 individual 12g samples....

    If thIs is appropriate please move post to its own thread where the first 6 people (1 per person) to reply yes will get one.

    If not please delete this post.

    Cheers





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    • #3
      Creative! Steve82
      You'll have some pressure to get them right.

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      • #4
        Hah true that Andy
        I looked over the catalogue and all but one pretty much + 2000masl. I figure just roast them all on the Ethiopian profile perhaps wait until first crack just finished and what ever happens, happens.




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        • #5
          Unrelated, but just saw that Breville bought Baratza
          https://www.google.com/amp/s/www.foo...quisition/amp/

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          • #6
            That's an interesting move.
            I guess AUD$90 million is lunch money for Breville but I fail to see what they get apart from one less competitor.

            It's not like Baratza had some special tech or did they?

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            • Barry O'Speedwagon
              Barry O'Speedwagon commented
              Editing a comment
              Baratza is the Apache word for Breville, and refers to a dish of cheese between two bits of heated corn bread.

            • 338
              338 commented
              Editing a comment
              My guess Andy is for the name, to separate the coffee line from other products. Many of us have owned a $20 Breville jug, probably a lot easier for those to pay $2.5k for a Baratza Oracle rather than Breville Oracle . Or even just move the next model of BDB up 10% in price due to being infused with Baratza technology, now called Baratza Dual Boiler. To many the name Breville means low cost

          • #7
            Yeah I heard about this... I'm still unsure what it actually means.. like in terms of practical concerns to current owners of Baratza gear, are they still making Baratza grinders and parts... ? I don't get it

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            • #8
              They are citing 'revenue synergies' as a primary motivation for the acquisition (i.e. they believe that the merged company can sell more than the two independent companies combined, likely through efficiencies in marketing and distribution). Maybe they reckon the Baratza grinders will make an attractive package with the BDB? Or maybe Breville's distribution network can get Baratza grinders into outlets that won't deal with a single product line supplier. Or maybe money is currently cheap and hubris takes over at such times.

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              • #9
                Originally posted by Barry O'Speedwagon View Post
                They are citing 'revenue synergies' as a primary motivation for the acquisition (i.e. they believe that the merged company can sell more than the two independent companies combined, likely through efficiencies in marketing and distribution). Maybe they reckon the Baratza grinders will make an attractive package with the BDB? Or maybe Breville's distribution network can get Baratza grinders into outlets that won't deal with a single product line supplier. Or maybe money is currently cheap and hubris takes over at such times.
                Probably a bit of all those things. Plus don’t forget that Breville make a couple of pretty reasonable domestic machines, but are yet to make a grinder that’s equal to those machines. Now they’ve got more than a few to choose from.

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                • #10
                  Most older Australians (myself included) identify Breville as a manufacturer of low cost appliances of poor quality, reliability and short life span.

                  Yep, I'm biased, once bitten twice shy, I imagine younger people don't view the brand name in the same way.

                  Their espresso machines seemed to have been well accepted.🙂

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                  • lancruiser
                    lancruiser commented
                    Editing a comment
                    Originally posted by Yelta View Post
                    Most older Australians (myself included) identify Breville as a manufacturer of low cost appliances of poor quality, reliability and short life span.
                    I have that memory. However, over the years, they have improved their offering. I think is is now fair to say that they are now at the top of the appliance game. The few Breville appliances I own have lasted longer than what I had expected.

                  • Yelta
                    Yelta commented
                    Editing a comment
                    I no longer own anything bearing the Breville name and have no intention of changing the situation.

                • #11
                  I want to see a Breville with scales in it, built into the drip tray and/or on the grinder, preferably linked with programmable ratios. Eg. you program it to grind 18g, begin the shot and it automatically stops at the ratio you set. Having a few preinstalled ratios would be good with the ability for the user to adjust these ratios if desired.

                  This would be the natural progression I think, the Dual Boiler is already technically as far as it can go in terms or temperature control and basic pressure management, case in point the new "Touch" variants. No better at making coffee, it just has a gimmicky touch screen which provides no real benefit in my opinion. Makes it more unfriendly to operate I think.

                  The other advance would be pressure profiling but how to make this a reality in a domestic machine with also keeping the cost down would be quite an achievement.

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                  • #12
                    For me, two appliance brands each predisposed to landfill contributions will now cohabit the same bed. More technology, more to go wrong...

                    As an example, I saw some photos of a Swift mini this week. A 5 year old would have fared better when it came to distribution and tamp.

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                    • #13
                      Caffeinator, sadly I have to agree with you up to a point. Its why I spent the extra and bought a BFC prosumer machine and second hand commercial grinders. They are built to last and seem to repairable for many years provided the ULKA pump manufacturer stays in business.

                      On the other hand Breville seem to be really trying to move up market and make reasonably reliable consumer machines that allow a Coffee Snob to make a great coffee. I just wish they would go the extra mile and make machines with E61 group heads for example (smack me if I got that wrong).

                      A dumb question but do their dual boiler machines have two proper boilers (preferably copper or brass or at least SS) rather than thermoblocks?

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                      • Caffeinator
                        Caffeinator commented
                        Editing a comment
                        Sure do have boilers, but they're super thin. #yougetswhatyoupaysfor

                    • #14
                      Originally posted by Caffeinator View Post
                      For me, two appliance brands each predisposed to landfill contributions will now cohabit the same bed. More technology, more to go wrong... As an example, I saw some photos of a Swift mini this week. A 5 year old would have fared better when it came to distribution and tamp.
                      I’d have to agree that the Swift Mini just seems like a pointless and fairly average grinder. And while I don’t totally disagree with you regarding Breville and Baratza I think they are both streets ahead of any other appliance brand when it comes to ‘repairability’. While Breville might not advocate repairs being done at home they do at least provide good product support and a plentiful supply of spare parts to a decent network of service agents. Baratza are similar and go a step further by posting YouTube videos showing how to repair and service their grinders. Hopefully Breville will allow this ethos to continue with the brand. By comparison brands like Sunbeam and Delonghi are heading in the other direction and making machines that are both less reliable and less robust than their older models and literally unserviceable. If a new Sunbeam coffee machine breaks down during the warranty period the owner gets a new machine and the agent is instructed to ‘destroy’ the old one. That’s deplorable.

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                      • #15
                        Leroy that is good to know. Will tell my less serious coffee friends to go for Breville over Sunbeam DeLonghi etc if they do not want to go the full hog. I find this disposable consumer goods philosophy deplorable and something our 'greenie' friends should focus on more. It is very wasteful and damaging to the environment. I remember the Sunbeam groupheads in their Cafe Series were aluminium and were not long lasting. One reason I bought the BFC.

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