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Why do they do it!

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  • Why do they do it!

    Id like to know why online retailers dont show prices next to their products.

    Is it just me, or is it one of the most annoying things when you browse a online shop, and find what your looking for, only to discover that you have to send an email away to get a price!

    In some cases waiting days before you get a reply... Id like to put a plug in for Talkcoffee, to me, (and that is MHO), that is what a online shop should be like, a lot of others do it to, but I dont understand why youd have a shop and not display prices?

    Does anyone have theories?

    Des

  • #2
    Re: Why do they do it!

    Hi there
    Many theories but i do agree with you on all counts in your post.
    When you shop in a normal shop you see pricing before you may need to ask a shop assistant for advice or help.
    Why should an online shop be any different.

    I tend to be put off purchasing online if i cannot see the prices before an item gets added to the cart.
    My 2 Cents.

    Mal

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    • #3
      Re: Why do they do it!

      My thinking is that online stores that dont display prices probably because they have a bricks and mortar operation backing it up and are trying to actually drive you into their showroom, or at least are trying to replicate the instore experience somewhat by building a relationship with you, the purchaser. I think that for many products this is a great idea.

      For higher value technically complex products or products that require a significant amount of human interaction (like broadcast video cameras or espresso machines) a strong relationship with your supplier/dealer/retailer is going to make for a much richer user experience in the long run. Online stores that just move boxes based on orders have no investment in the sale past the revenue generated. Who do you have a relationship with in the online store when something goes wrong?

      This is where, in some instances, bricks and mortar retail still has it over online. You get to build a relationship with your supplier, and if they are good at what they do, youll have somewhere to turn when things go wrong or you have a question or are looking to upgrade!

      For FMCG products, I think online retail is great, higher value, more complex items? Building a relationship with a supplier should make for a better experience in the long run, and this is what I believe online stores that dont display their prices are likely trying to do.

      or they are deathly afraid of their competitors and dont want to reveal their pricing!

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      • #4
        Re: Why do they do it!

        My guess is that they dont want to display their prices to the competition Des, and, as you say, if it takes them days to respond to an email, it may be that they dont update their websites too often either, especially if it happens to be a product where prices are volatile, requires extra work. (That was a very long sentence!)

        Im with you though - I find it frustrating and generally just move on to someone more open with info.

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        • #5
          Re: Why do they do it!

          yep, a real pet hate of mine also >

          as soon as i see no prices i move on also

          Darren

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          • #6
            Re: Why do they do it!

            Originally posted by hazchem link=1219227598/0#2 date=1219228343
            For higher value technically complex products or products that require a significant amount of human interaction (like broadcast video cameras or espresso machines) a strong relationship with your supplier/dealer/retailer is going to make for a much richer user experience in the long run. Online stores that just move boxes based on orders have no investment in the sale past the revenue generated. Who do you have a relationship with in the online store when something goes wrong?
            I used to think that way, but experience has proven me wrong, at least in some cases. With coffee equipment, computer equipment and some other specialist (and pricey) gear Ive had excellent experiences with some specific online shops, to the extent that I return over and over again. I think it makes a difference if you are able to deal with the same person, and they respond to emails quickly and give their name when they do. Plus giving good after sales service, honour warranties without fuss and just go the extra mile etc. There are many bricks and mortar shops that havent given me the same quality service as some of my favourite online suppliers. All this is very handy when you live 4 or 5 hours away from the nearest capital city (as I do).

            In regard to the OP - I also dont bother to shop from a site where the prices arent displayed. Theres always another with stated pricing.

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            • #7
              Re: Why do they do it!

              I agree I live rural, no price on the web site....no sale, if they dont have a price then I think it means there over priced.  I saved 350 dlrs on my alba, by spending 2 minutes on line, love the internet

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              • #8
                Re: Why do they do it!

                If online retailers all advertised their price, wouldnt that lead to a really fierce price war that would kill margins?

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                • #9
                  Re: Why do they do it!

                  Offline rertailers advertise their prices in catalogues.
                  Whats the difference?

                  Comment


                  • #10
                    Re: Why do they do it!

                    We advertise retail prices but ask that you make contact so that the all important relationship can be established. Many buyers are after a package anyway, and then things become a bit more specific when we start to talk about what bits and pieces. Some vendors throw in bits and pieces (of included junk accessory stuff ) to get you in the "e-door"...Not much use if it all has to be binned and you realise that you bought it anyway!

                    As mentioned, on line prices do vary significantly....I can think of a website with coffee stuff on it with no price updates since 2005....When, out of curiosity, I enquired on an item they had which was well under wholesale price, the price went up $300 and they said they had "forgotten" to change it...

                    Thats where relationship is important...When I purchase, I want to be able to trust the person I buy from and when I sell to a CSer, I want to ensure that you know EVERYTHING about what you buy to guarantee you will be satisfied with your purchase and to reassure that the service you require will be should you need it....Its the next best thing for those who cant come in through the showroom door. Why purchase with an anonymous click when the services of a consultant are provided gratis?

                    Chris

                    Comment


                    • #11
                      Re: Why do they do it!

                      Originally posted by Talk_Coffee link=1219227598/0#9 date=1220068591
                      As mentioned, on line prices do vary significantly....I can think of a website with coffee stuff on it with no price updates since 2005....When, out of curiosity, I enquired on an item they had which was well under wholesale price, the price went up $300 and they said they had "forgotten" to change it...
                      What -- no "buy now" button? Damm... ;D

                      Of course a "gratis coffee consultant" is a very fine thing, especially if youre contemplating an expensive piece of bling :

                      But I can think of one really notable benefit of posting prices online (as separate from selling online) -- it lets the potential customer get over their sticker shock in the comfort and privacy of their own home ;D

                      Ideas that are initially ludicrous become strangely less so the longer one considers them... its a cunning plan, and its working...

                      The 5 stages of "shiny things you think you cant afford lust": shock, denial, aspiration, saving...

                      Oh, and (eventually): purchase!

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                      • #12
                        Re: Why do they do it!

                        I quite like Chriss Site from the point of view you can get an idea of what you are up for on what is for most people a major purchase.

                        The problem with the net from a retaillers point of view is that you can either be the cheapest and in a lot of cases you cant aford to offer quality backup for your products when it comes to technical or more major capital items. Or you can offer great backup, service, advice and reasonable pricing in communication with your customer.

                        To put your head in the sand and skip a site because of no pricing means you just may have missed the opourtunity or deal of your life because you didnt take the time to ask.

                        Business even in the Net age is still a transaction between two parties if one of them at either end is a dummy you get what you deserve. Caveat Emptor most definately applies if you dont know who is at the other end

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