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Large coffee growers gong high tech
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Large coffee growers gong high tech
The tech helping to bring you your morning coffee
...The problem for Brazil, and world coffee supplies in general, is that last year the country's annual crop plummeted by almost a quarter due to a drought across its main coffee growing region, which centres on the south-eastern states of Minas Gerais, São Paulo and Paraná.
The knock-on affect has been a global reduction in coffee beans supplies, and a subsequent doubling in wholesale prices since this time last year.
To try to alleviate any future falls in production, Brazil's largest coffee producers are increasingly turning towards technology to help them successfully grow and process the best possible crop, both in terms of size and quality...
...Flora Viana, global marketing manager for digital agriculture at Syngenta, says that Brazil's coffee producers can "no longer increase their productivity just by buying more land".
"We are reaching the limit of areas available," she adds, "producers need to instead optimise their production process."...
Java "Teching it up" phile

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