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NYT Article about Folgers Coffee New process

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  • NYT Article about Folgers Coffee New process

    of roasting
    to include a step it calls “predry” or “preroast.” Each bean is fully dried before roasting, ensuring a more evenly cooked bean, which makes it less bitter.
    They are talking Robustas


    http://www.nytimes.com/2008/09/19/business/media/19adco.html

  • #2
    Re: NYT Article about Folgers Coffee New process

    What a shame you cant add comments at the bottom The american idea of the corporation is all powerful and the biggest must be the best.

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    • #3
      Re: NYT Article about Folgers Coffee New process

      Can a moderator please move this thread to the proper area?--humour!
      ;D
      Greg

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      • #4
        Re: NYT Article about Folgers Coffee New process

        No way should this be moved, its a New way of processing Robusta : :P

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        • #5
          Re: NYT Article about Folgers Coffee New process

          Well it is in the "Media & Advertising" section of the paper. Its all one big marketing spin.

          Makes me feel a bit ill, but :P. I think I need a cup of their special blend (quote) "intended to lessen the chance for an upset stomach".

          ;D

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          • #6
            Re: NYT Article about Folgers Coffee New process

            Originally posted by GregJW link=1221859873/0#4 date=1221998385
            Makes me feel a bit ill, but  :P. I think I need a cup of their special blend (quote) "intended to lessen the chance for an upset stomach". ;D
            When your coffee lists possible side effects, its definitely time to change brands!

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            • #7
              Re: NYT Article about Folgers Coffee New process

              Originally posted by TEPIN link=1221859873/0#0 date=1221859872
              of roasting
              to include a step it calls “predry” or “preroast.” Each bean is fully dried before roasting, ensuring a more evenly cooked bean, which makes it less bitter.
              They are talking Robustas
              I wonder if the coffee still cracks the same if you bake before brown?

              Hmmm.... I might have to try the process to see.

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              • #8
                Re: NYT Article about Folgers Coffee New process

                I dont care how much new technology they use to make their coffee. I still wouldnt touch it. Still, interesting to see whats going on out there in the mass market.

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