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  • #16
    Originally posted by Rocky View Post
    I agree with most of the comments above but I wonder where Maccas are trying to go with the constant "talking-up" of their coffee.
    I would have thought that they already have their "market" who like the coffee as it is.
    Are they ever going to capture the customers (like many of us) who are the legitimate clientele of the "specialist coffee shop" with it's 'no-compromise' bean and passionate Baristas who wouldn't work for Maccas no matter what they paid.
    I agree that everybody has 'off-days' and I have had many a bad coffee in an otherwise consistently good cafe, it happens, but I judge a cafe by how good it is consistently rather than how bad it is occasionally.
    For me, Maccas is purely a convenience. I'm not going to pretend Maccas is something that it's not.

    I find their coffee to be "drinkable". It's OK if, for example, I'm driving a long distance and I need a break from driving. Plus I have friends who are on low incomes, like me, and Maccas just happens to be an affordable option for meeting up.

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    • #17
      Maccas does not have a viable market in quality but in consistency of taste and of not poisoning you (Oops). It would waste money to make a genuine attempt to go up-market. Maccas talks up their coffee, and food, in part to try to capture people who could choose convenience over the uncertainties of a cafe (including parking), and in part to make people who probably go to Maccas anyway to feel that they are just as well off as anyone going to a cafe; that there is no difference. For some cafes, the latter is correct.

      It is the "a car is to get you from A to B" of coffee.

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