Re: Nespresso
The cynical side of me suspects a troll under the bridge with a paycheque from Nespresso (Mr Clooney, is that you?)
The less cynical side thinks supreme is simply a perfect example of Nespressos target audience. The fact is, not everyone is in to coffee the way most of us are. They want a simple, no fuss cuppa joe. At the end of the day if you like nespresso, great, but Ill have a glass of water instead thanks.
In regards to where they source their coffee from, they probably pay dirt cheap fair trade stuff to tick the social consience box. I prefer direct trade when I can as I know the farmer has been paid well above the fair trade price for his coffee, without a compromise on the quality.
The cynical side of me suspects a troll under the bridge with a paycheque from Nespresso (Mr Clooney, is that you?)
The less cynical side thinks supreme is simply a perfect example of Nespressos target audience. The fact is, not everyone is in to coffee the way most of us are. They want a simple, no fuss cuppa joe. At the end of the day if you like nespresso, great, but Ill have a glass of water instead thanks.
In regards to where they source their coffee from, they probably pay dirt cheap fair trade stuff to tick the social consience box. I prefer direct trade when I can as I know the farmer has been paid well above the fair trade price for his coffee, without a compromise on the quality.

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