Ramping Up

Now that we've made one "final final" machine, and just about finished with 10 machines for the beta testers, we're moving to doing building 100 espresso machines at once. Attached are some photos of the factory as we prep for that. You'll notice a lot more boxes as all parts now need to be available on the assembly floor in larger quantities.
OUR PLAN FOR THE NEXT SEVEN MONTHS
Our immediate goal is to achieve 2.5 machines shipped per day through March and April, so that we ship 100 espresso machines in those two months.
By May, I hope that we'll be able to achieve 5 machines shipped per day so that in May/June we'll have concluded building all 300 of the DE1 v1.0 machines (which have all been pre-ordered).
This will coincide with parts arriving in July for the next batch of espresso machines, in quantity=1000. In March, we'll be taking orders for that batch, which I hope will sell out.
We'll need to have sped up to 12 machines shipped per day, at that point. This should be achievable because about a third of the DE1 v1.1 assembly work will be done for us by our parts suppliers (that's what why we're working on manuals so assiduously) and we'll have hired about 10 more people to build machines.
If we manage to pull this all off, we'll be able to start shipping in larger quantities (20 machines per day, to equate 4000 espresso machines per year) starting in October. That assumes, of course, that we've received good reviews and that we have enough customers to warrant that level of production.
In about a month, the first reviews of our espresso machines will start being published, and we'll learn how people feel about what we've spent the past 3 years making.
-john
Now that we've made one "final final" machine, and just about finished with 10 machines for the beta testers, we're moving to doing building 100 espresso machines at once. Attached are some photos of the factory as we prep for that. You'll notice a lot more boxes as all parts now need to be available on the assembly floor in larger quantities.
OUR PLAN FOR THE NEXT SEVEN MONTHS
Our immediate goal is to achieve 2.5 machines shipped per day through March and April, so that we ship 100 espresso machines in those two months.
By May, I hope that we'll be able to achieve 5 machines shipped per day so that in May/June we'll have concluded building all 300 of the DE1 v1.0 machines (which have all been pre-ordered).
This will coincide with parts arriving in July for the next batch of espresso machines, in quantity=1000. In March, we'll be taking orders for that batch, which I hope will sell out.
We'll need to have sped up to 12 machines shipped per day, at that point. This should be achievable because about a third of the DE1 v1.1 assembly work will be done for us by our parts suppliers (that's what why we're working on manuals so assiduously) and we'll have hired about 10 more people to build machines.
If we manage to pull this all off, we'll be able to start shipping in larger quantities (20 machines per day, to equate 4000 espresso machines per year) starting in October. That assumes, of course, that we've received good reviews and that we have enough customers to warrant that level of production.
In about a month, the first reviews of our espresso machines will start being published, and we'll learn how people feel about what we've spent the past 3 years making.
-john

Comment