New Sunbeam Torino triple thermoblock

[Barry O'Speedwagon]

They still sell kettles in department stores. Granted...I guess..they don't demonstrate them, but I'd also assume (hope) that any espresso machines set up for demo are done so in a controlled environment (i.e. in a dedicated space rather than wedged in between the Barbie dolls and selfie sticks).

[kyeba]

After a while you'll get used to the e61 burns and they'll actually feel nice :P

[Yelta]

I would have thought this would be too dangerous for a shop floor.

Come on guys, you've been brain washed by the over the top OHS policies of the Aussie govt.

It's an espresso machine, like other appliances/utensils in the kitchen, it gets hot, and things that get hot can burn ya, soooo, don't touch the hot bits, easy, bit of common sense and user awareness called for here.

[Coffeeismylifeblood]

Maybe so, but you wouldn't pay $10,000 for a fake rolex.

Couldn't agree more, though it did catch my eye and that's what I thought it was till I saw the 'sunbeam' on the front. It was a let down.

That's one design "feature" of the E61 they have nailed, my partner is forever burning herself on our BFC!

I would have thought this would be too dangerous for a shop floor.

[Yelta]

Heck just calling it as I see it :P after all, if McDonalds can be "unmcdonalds" and "fancy", sunbeam can be anything they please!

Not sniping at you Al, the combination of words "Sunbeam>Coffee machine>Prestige" tickled my sense of humour, very oxymoronic.

[saroadie]

Wonder if the pod manufacturers are watching sales performance. Perhaps there's a triple thermoblock pod machine with a saturated group adornment on the horizon? 2.5k bargain.
Edit: Manual Paddle of course

[SilentBoB]

I agree it's probably more likely to sell more of their lower priced models. Sit this for $2k next to their lower priced offerings and they seem like they are much better value. I think you are right that we will see a big price drop after the festive season.

I think anyone that is considering dropping $2k on a machine is going to do a bit of research first which will lead them to better machines so any the do sell at RRP will be seen as a major success

[readeral]

Heck just calling it as I see it :P after all, if McDonalds can be "unmcdonalds" and "fancy", sunbeam can be anything they please!

[Yelta]

Sunbeam>Coffee machine>Prestige

[readeral]

I honestly don't think it's meant to. Sunbeam are trying to create an image of prestige with this machine - and style and cost are the two most effective ways to do that. Apple marketing 101. And I don't even think it's about competing with prosumers (despite the 'e61' stuff) but actually with where they might be losing market share to pod machines. Once they've successfully launched it to the suckers who buy it for Christmas, it'll drop in price rapidly, but with the RRP of $2k still prominently attached.

[SilentBoB]

It's the 920, the "Dynamic Duo" package that is now for sale in most retailers.

I was preparing to fix up my Silvia but when I saw the BDB at that price I couldn't pass it up. I honestly can't see how this Sunbeam is going to compete at its listed price.

[Melbroaster]

Wow thats awesome. 920 or 900?

[SilentBoB]

Bdb is under $1k ?

During the Black Friday sales on EBay there was a deal where, after cash backs, you could get the BDB and the smart grinder for under $1k

[Melbroaster]

Bdb is under $1k ?

[SilentBoB]

I can't see how any plastic appliance which will ultimately end up at the tip is worth much more than $1k.

I'd bet Sumbean are landing these for $400-500 max. They're taking the pi$$.

I totally agree. I was really hesitant buying the Breville Dual Boiler but once I saw it on offer for under a grand I thought it was worth the risk. Sunbeam seem to have totally missed the mark with the pricing of this machine. If they offered it for under $1k I would also probably recommend it to some people. At the current price I would be pointing them elsewhere!

I'll admit it looks nice, and I haven't seen one in person, but from what I've read the value isn't there for the price they are asking.