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CCA Unveils Part of Their Master Plan

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  • CCA Unveils Part of Their Master Plan

    Hi All,

    There has been a bit of speculation that Coca Cola are positioning themselves to package some sort of coffee system with their other beverages, particularly after they acquired Grinders and Merlo (and are rumored to have acquired Illy).

    Today they unveiled a system that uses a concentrate. The article is here.

    Whether or not theyll try to use it here is questionable; after all, we have a pretty much 100% espresso market ... which leads me to suspect that a pod system or similar is still in the works. But who know; maybe theyll be able to market the rehydrated stuff.

    Cheers,

    Luca

  • #2
    Re: CCA Unveils Part of Their Master Plan

    Originally posted by luca link=1179840841/0#0 date=1179840840
    Hi All,

    There has been a bit of speculation that Coca Cola are positioning themselves to package some sort of coffee system with their other beverages, particularly after they acquired Grinders and Merlo (and are rumored to have acquired Illy).

    Today they unveiled a system that uses a concentrate.  The article is here.

    Whether or not theyll try to use it here is questionable; after all, we have a pretty much 100% espresso market ... which leads me to suspect that a pod system or similar is still in the works.  But who know; maybe theyll be able to market the rehydrated stuff.

    Cheers,

    Luca
    Gawd...I reckon it will be a photo finish between that and ......Coffee concentrate hey? So that means its like partially instant then....Sheesh....

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    • #3
      Re: CCA Unveils Part of Their Master Plan

      lol Chris I love that emoticon

      Originally posted by luca link=1179840841/0#0 date=1179840840
      Whether or not theyll try to use it here is questionable; after all, we have a pretty much 100% espresso market ... which leads me to suspect that a pod system or similar is still in the works. But who know; maybe theyll be able to market the rehydrated stuff.
      I bloody hope not

      Comment


      • #4
        Re: CCA Unveils Part of Their Master Plan

        Dont worry, its only Columbian.
        I have a bit of PNG Kimel to keep me going.

        Comment

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