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Strong coffee sales, tea is weaker: report

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  • Strong coffee sales, tea is weaker: report

    Australia is a nation of coffee drinkers, according to an analysis that shows an expanding cafe culture and trailing tea sales.

    Australians are forecast to spend $773.5 million on coffee beans and instant coffee for brewing at home this year.

    This is compared to $452.6 million spent on tea, according to research released this week by Datamonitor.

    Coffee sales - which do not include spending on takeaway coffees or on coffees consumed in cafes - were forecast to hit almost $800 million in 2013.

    "Australia, unlike other Asian countries, boasts a traditionally strong coffee culture started by European immigrants," Datamonitor senior consumer analyst Niraj Lalka said.

    "Today, coffee drinking has become such an integral part of the Australian lifestyle that it has led to the explosion of many specialised coffee shops further fuelling the growth of the coffee sector."

    The study was limited to retail sales of products linked to drinks consumed in the home, though Mr Lalka said there were also anecdotal signs of strong growth in out-of-home coffee consumption and "more consumers adopting the idea of cafe culture".

    Instant coffee accounted for about 80 per cent of all coffee consumed in the home, according to the Hot Drinks in Australia to 2013 report.

    It projects Australians will buy 23 million kilograms of coffee products this year, rising slightly to 23.4 million kilograms in 2013.

    Annual spending on coffee products would rise to $798.5 million.

    The report said that unlike coffee, tea was consumed almost exclusively in the home.

    Tea products were forecast to increase from 15.4 million kilograms this year to 16.5 million kilograms in 2013, with annual spending to rise to $473.1 million.
    "Due to its health and medicinal benefits, green tea and herbal tea have found special acceptance among the health-conscious Australian consumers," Mr Lalka said.

    The West Australian Newspaper

  • #2
    Re: Strong coffee sales, tea is weaker: report

    Interesting, I was asked to comment on a similar study a few days ago saying the same thing but it concentrated on cafe sales.

    Comment


    • #3
      Re: Strong coffee sales, tea is weaker: report

      Originally posted by 585D40405851465B415A5059555A340 link=1267801657/0#0 date=1267801656
      Instant coffee accounted for about 80 per cent of all coffee consumed in the home
      Not around these parts bucko!

      Originally posted by 585D40405851465B415A5059555A340 link=1267801657/0#0 date=1267801656
      It projects Australians will buy 23 million kilograms of coffee products this year
      Err... thats 1 kilo per person this year. Looks like most of us are well over the odds this month, little than this year!
      8-)


      I guess it was good for their stats not to ask me what you lot are drinking in a year.
      :-?

      ...either that or it was easier to just use Coles/Woolies supermarket sales figures
      :

      Comment


      • #4
        Re: Strong coffee sales, tea is weaker: report

        Originally posted by 230C061B620 link=1267801657/2#2 date=1268064607
        ...either that or it was easier to just use Coles/Woolies supermarket sales figures
        Roll Eyes
        Yeah I think its this also

        Comment

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