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  • KISS COFFEEHOUSE - Melbourne

    KISS perks for those who take the plunger
    MARK HAWTHORNE
    March 23, 2010

    Collins & Spencer

    THEIR famous faces have adorned posters, T-shirts and even lunchboxes for a generation, so it was only a matter of time before rock legends KISS ended up on a coffee mug.

    Rumours have circulated for more than a year about a KISS venture in Melbourne. If all goes to plan, December 31 will see the opening of KISS CoffeeHouse Melbourne, directly opposite Crown Casino, complete with memorabilia from the bands 35-year rocknroll career.

    The Melbourne man who negotiated the deal with the band, Steve Agi, is calling on investors to buy into his $5 million cafe and family restaurant.

    Agi is a coffee fanatic who spent more than a year negotiating with founding band members Gene Simmons and Paul Stanley for the Australian rights to the KISS CoffeeHouse business. He plans to spend $1.5 million revamping the vacant Tea House building at 28 Clarendon Street, opposite Crown Metropol hotel and next to the Melbourne Convention and Exhibition Centre.

    One KISS CoffeeHouse exists, at Myrtle Beach in South Carolina. It opened in 2006 and displays band memorabilia and sells merchandise. A seven-metre KISS boot marks the entrance, while the coffee is said to be hotter than hell and it only comes in two sizes - gold and platinum.

    According to the investor proposal for the KISS CoffeeHouse Unit Trust, which was emailed to potential backers at the weekend, six shares in the business are being touted at $250,000 each. Each share will give the owner 5 per cent equity in Melbournes KISS CoffeeHouse.

    The rest will be controlled by Agi, who pays a licence fee to KISS and to New York Stock Exchange-listed Live Nation, which owns the bands merchandise rights.

    KISS CoffeeHouse - Melbourne is the ultimate brand synergy between the hottest band in the world, KISS, and the highly caffeinated, coffee entrepreneur, Steve Agi, states the investor proposal.

    Agi is the publisher of the Melbourne Coffee Review - Cafe Guide and BeanScene Magazine. He also operates the coffee recycling business Ground Zero. His private company, Caffiend Enterprises, will be the licensee and manager of the KISS CoffeeHouse.

    Potential investors are being promised a range of other perks should they invest. These include:

    * An invitation to meet KISS and other celebrities that are part of the KISS entourage.

    * Membership of the KISS Army.

    * Input into the design of the premises.

    * First option to take a share in subsequent KISS CoffeeHouses.

    * Special VIP invite with five friends to all VIP events, including the grand opening and appearances by KISS.

    * Rare KISS merchandise and paraphernalia, signed personally to the investor.

    According to the proposal, KISS have entrusted Agi and him alone for the first time in their 35-year history with their unique brand name and concept and as such both Gene and Paul are confident in his ability to select a group of investors who will be worthy to be associated with the KISS brand.

    The proposal makes several ambitious claims, including a first-year return of between 5 per cent and 10 per cent, and that the value of the $250,000 investment will double after 12 months. It also claims a risk of failure at ZERO.

    Those claims are not backed up by financial estimates, costings or an independent report.

    Instead, Agi calls on readers of the investor proposal to consider it a calling, an opportunity to live a dream and enter a world that eye has not seen nor money can buy. He adds: This is a once in a lifetime opportunity to be a part of what others dream of, KISS is real and you can live out your dreams and fantasies as a global rock star and owner of the hottest brand in the world.

    from:
    http://www.smh.com.au/business/kiss-perks-for-those-who-take-the-plunger-20100322-qrbw.html

  • #2
    Re: KISS COFFEEHOUSE - Melbourne


    My birthday is in June (hint hint)
    ;D

    Originally posted by 002F2538410 link=1269308159/0#0 date=1269308159
    Agi is the publisher of the Melbourne Coffee Review - Cafe Guide and BeanScene Magazine
    I wonder if John Murphy (the real publisher of Bean Scene) knows that he got sacked.
    :

    Comment


    • #3
      Re: KISS COFFEEHOUSE - Melbourne

      Man if I had the money...to be a part of the global brand that is KISS would be VERY interesting. Their business model is to be envied. No matter what anyone thinks, these boys know how to make good music, truckloads of money, and hopefully, great coffee!!

      Comment


      • #4
        Re: KISS COFFEEHOUSE - Melbourne

        the brand is big, no doubt about that, but it comes down to the operator. Im always very dubious when something is claimed as zero risk of failure, with no financials backing this claim up...

        Comment


        • #5
          Re: KISS COFFEEHOUSE - Melbourne

          Originally posted by 5679736E170 link=1269308159/0#0 date=1269308159
          while the coffee is said to be hotter than hell
          I am a bit surprised that Agi would want to serve this kind of coffee!? ;D

          Is this only going to appeal to KISS fans? And are there a lot of said fans living in Melbourne?

          Comment


          • #6
            Re: KISS COFFEEHOUSE - Melbourne

            Personally , Id rather sit in a quiet environment enjoying the taste of a quality espresso without the fanfare.
            Perhaps a pub / bistro for KISS fans would be a better choice within the casino complex.

            Comment


            • #7
              Re: KISS COFFEEHOUSE - Melbourne

              Scoota, if you can get a hold of Kiss Symphony filmed here in Melbourne it should answer many questions on the bands fan base. I am a long time fan since I was a kid growing up in the 70s and 80s, I have also got my son listening to their music.

              Comment


              • #8
                Re: KISS COFFEEHOUSE - Melbourne

                Any truth to the rumour their signature drink will be called "I was made for latte you" :P

                Comment


                • #9
                  Re: KISS COFFEEHOUSE - Melbourne

                  Originally posted by 637663637A7D7C130 link=1269308159/5#5 date=1269413867
                  Perhaps a pub / bistro for KISS fans would be a better choice within the casino complex.
                  KISS-TRO

                  Originally posted by 7B7263637A7B7263637A130 link=1269308159/7#7 date=1269420991
                  Any truth to the rumour their signature drink will be called "I was made for latte you"
                  I wanna coffee scroll all night...

                  Comment


                  • #10
                    Re: KISS COFFEEHOUSE - Melbourne

                    God of Thunder.

                    I Was Made For Drinkin You.

                    Sip It Up.

                    Makin Latte.

                    While The City Sleeps (I Drink Coffee).

                    I Pledge Allegiance To Coffee.

                    Raise Your ACF Cups.

                    Comment


                    • #11
                      Re: KISS COFFEEHOUSE - Melbourne

                      God gave coffee scroll to you...

                      Comment


                      • #12
                        Re: KISS COFFEEHOUSE - Melbourne

                        When I saw the subject heading
                        I thought it was a coffee haunt for Lovers :-*

                        KK

                        Comment


                        • #13
                          Re: KISS COFFEEHOUSE - Melbourne

                          Originally posted by 3F3320262B3037333C520 link=1269308159/6#6 date=1269414037
                          if you can get a hold of Kiss Symphony filmed here in Melbourne
                          ...you will see Andy and Paula front row.

                          Comment


                          • #14
                            Re: KISS COFFEEHOUSE - Melbourne

                            I will have to go and see if I can find you and the family Andy. I havent watched the dvd since we got the 50" TV .

                            Comment


                            • #15
                              Re: KISS COFFEEHOUSE - Melbourne

                              is this a joke??

                              Comment

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