Yemen McSpresso™

[Andy]

OAK BROOK, IL – McDonalds Corporation (NYSE: MCD) announced today that a deal has been forged to forward purchase the entire 2008-2012 Yemen Arabica coffee crop to build the McCafé™ arm of their international business.  Since the first McCafé™ opened in 1993 in Melbourne, Australia, the brand has maintained a distinct focus on making value-priced, specialty coffee accessible to people in 17 countries.  

With over 27,871 restaurants worldwide, in 119 different countries the future demand for a unique coffee that could standout in the fierce specialty coffee market place has caused the McCafé™ brand to find a truly unique coffee and purchase the entire crop for the next 4 year period.  McDonald’s Chief Executive Officer Jim Skinner said “this is a very exciting time for our international franchisees and affiliates”.  

The new McCafé™ blends are expected to be released into the market under the banner of McSpresso™ late second quarter 2008.  Jennifer Nau the media liaison for Starbucks Coffee Company (NASDAQ: SBUX) was not available for comment at the time this went to press.

Dab Nidekcus
AAP Reuters

[Andy]

Re: Yemen McSpresso™


This is fat corporate power gone nuts!

I’ll contact all our local coffee brokers first thing in the morning to see what stocks of the current Yemen crop we can purchase now.

[GrindOnDemand]

Re: Yemen McSpresso™

... Mac announced today that a deal has been forged to forward purchase the entire 2008-2012 Yemen Arabica coffee crop to build the McCafé™ arm of their international business ...

relax ...

like Starbucks buying out Clover, its a desperate grab of a perceived market share they want need, to satisfy shareholders that things are progressing in the company.

Sure, theyve secured some premium beans ... doesnt mean itll translate into a premium cup experience

Coffee is peripheral as a business focussed imperative for Mac ... coke & burgers remain the profit source via a gluttinous teenage market (not interested in coffee - let alone understanding why Yemen beans are choice).

However, it may be a sideline, but methinks theyve shored up the Yemen crop to be able to give the punter something in the cup way beyond what they have been able to offer previously.  A pimply teenager behind a Jura with ground Yemen may extract something that a McCafe regular may think "mmm, thats good"

& it is ... to that palate ...

relax, QUALITY wins in the end ... & why & try to win over a customer that frequents McDongas for their choice of coffee anyway?

Tones

[Dolcimelo]

Re: Yemen McSpresso™

No, no, no, this cant be a joke! Cant you see? This is the new wave in specialty coffee, this is what weve all been dreaming about for so long. To have some of the best coffee in the world at our own local, beloved McCaf险®øª[ch8734] is what will finally give purpose to our lives, its what will make the struggle worthwhile. This is the true meaning of Coffee™. I see it all now. Oh, how could I have been so blind for so long? Please, please, Andy, tell us this is real, that we havent been led astray by gossips, skipskaps and skallywags! Dont dash all our hopes on the barren, stoney ground of cold, dumb reality, just because of a date in the calendar. think of the after-taste. McSpresso™©® and Yemen™ belong together; they sing, they trip off the tongue like sweet, sibilant siblings. If McCafé cant deliver quality coffee, then - it all seems so pointless...

[thegoodies]

Re: Yemen McSpresso™

Whoa I better buy me some yemen before the mcdestroyer of good coffee beans gets it all.

[Andy]

Re: Yemen McSpresso™

like Starbucks buying out Clover, its a desperate grab of a perceived market share they want need, to satisfy shareholders that things are progressing in the company.

Same difference I guess, the Star-Clover and McYemen.
(shudder)

[TC]

Re: Yemen McSpresso™

Pearls to the swine....What a shame that a great coffee is going to be crucified around the world by that mob. (Sorry Linda, youre an exception)

[Randy_G.]

Re: Yemen McSpresso™

About five years ago I had a source of some old-stock Yemen Mocha (Moka.. whatever). The "real thing" as my source described it. About four full bags were purchased by a friend. They happened to be in a load of some dozens of full bags of coffee they bought that were found in a corner of a coffee warehouse in the San Francisco area. It was old when they got them but still good. Over about a year or so I bought some four or five pounds of it from them. It was amazing and showed me where the name "Moka" came from. It added an amazing chocolate taste to whatever coffee I blended with it. it all finally turned, the beans becoming somewhat yellow, and no matter how it was roasted it was dead. Since then the few Yemens I have had have paled in comparison to the point that I gave up on it.

[rollo]

Re: Yemen McSpresso™

april fools??

[Sparky]

Re: Yemen McSpresso™

I sincerely hope its one of those April stories, otherwise I can see me donning my ninja gear for some raids on the local McWarehouse.

[NewToEspresso]

Re: Yemen McSpresso™

Yup, good one Andy! Had us fooled there for a moment. Much better than the previous story about McDs releasing a new range of Kangaroo burgers called McHop.

[Andy]

Re: Yemen McSpresso™

april fools??

You would have to ask Dab Nidekcus from AAP.

[Sparky]

Re: Yemen McSpresso™


On further reflection, let them buy it up. After they grind enough rocks and blunten their burrs, thus cutting into their profit margin, theyll probably release the remaining crop at a loss and go back to nice safe Brazils.

[Sparky]

Re: Yemen McSpresso™

OAK BROOK, IL – McDonalds Corporation (NYSE: MCD) announced today that a deal has been forged to forward purchase the entire 2008-2012 Yemen Arabica coffee crop to build the McCafé™ arm of their international business.  Since the first McCafé™ opened in 1993 in Melbourne, Australia, the brand has maintained a distinct focus on making value-priced, specialty coffee accessible to people in 17 countries.  

With over 27,871 restaurants worldwide, in 119 different countries the future demand for a unique coffee that could standout in the fierce specialty coffee market place has caused the McCafé™ brand to find a truly unique coffee and purchase the entire crop for the next 4 year period.  McDonald’s Chief Executive Officer Jim Skinner said “this is a very exciting time for our international franchisees and affiliates”.  

The new McCafé™ blends are expected to be released into the market under the banner of McSpresso™ late second quarter 2008.  Jennifer Nau the media liaison for Starbucks Coffee Company (NASDAQ: SBUX) was not available for comment at the time this went to press.

Dab Nidekcus
AAP Reuters

Strange name for a reporter. He must have been teased at school when they figured out it spelt "Sucked in bad" backwards.  

[Wine_of_the_Bean]

Re: Yemen McSpresso™

McSkippy more like it...