Dont just look at price. Where are you getting your beans from? Forget about any of the supermarket brands they are just terrible. Questions you should be asking.
When was the coffee roasted? (Coffee is best fresh. Using 4-15 days old from being roasted)
What am I drinking? (is is crappy robusta coffee that is usually in these supermarket brands)
There are so many small roasters doing amazing coffee go to them. They sell coffee here too!!!