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Thread: Nespresso Goes Greener?

  1. #1
    Senior Member Dennis's Avatar
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    Nespresso Goes Greener?

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    Was sent the following article...

    "Nespresso has launched Ecolaboration, a platform for sustainable innovation and creating shared value. Nespresso commits itself to three targets by 2013: to source 80% of its coffee from its AAA Sustainable Quality Coffee Program; to treble its capacity to recycle capsules, to 75%; and to reduce the carbon footprint of a cup of Nespresso by 20%."

    I love the way its phrased - suggests they already have the capacity to recycle 25% of their capsules, but the only collection centre Ive ever seen is more commonly known as a garbage bin.

    Also good to see they are reducing the amount of carbon in each cup! ;D


  2. #2
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    Re: Nespresso Goes Greener?

    Quote Originally Posted by 4C6D6666617B080 link=1245724643/0#0 date=1245724643
    to treble its capacity to recycle capsules, to 75%
    Interesting use of language!! :D

  3. #3
    Sleep is overrated Thundergod's Avatar
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    Re: Nespresso Goes Greener?

    Quote Originally Posted by 48696262657F0C0 link=1245724643/0#0 date=1245724643
    Nespresso commits itself to three targets by 2013
    Same careful choice of words.

  4. #4
    Senior Member GregJW's Avatar
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    Re: Nespresso Goes Greener?

    Behmor Brazen - $249 - Free Freight
    Quote Originally Posted by 6F4E454542582B0 link=1245724643/0#0 date=1245724643

    [i]"Nespresso has launched Ecolaboration...
    Speaking of "choice of words", whered they get this one from? *:-?

    An "e-collaboration" of spin doctors, tasked to baffle gullible consumers into thinking Nes%^* have e-credentials? Sounds as plausible as their green bean instant coffee promotion from about 6 months ago. *;D



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