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Thread: Extraordinary Coffees Subscription

  1. #1
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    Extraordinary Coffees Subscription

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight

    Hi all

    Im just thinking out aloud here and would love to hear your feedback.

    Some background:
    Im able to obtain a very limited supply of a variety of very high quality raw beans. If that sounds good so far, read on...

    The idea:
    To offer a 3 month subscription, limited at this stage to just 10 subscribers. Subscribers receive 1kg of a different roasted coffee each month, for 3 consecutive months, packed in a gusset bag. Also included would be some notes regarding the origins of the coffee, the actual roast profile, and a few valve bags (1x500gm + 2x250gm) so that the coffee can be split up and/or stored.

    For the first subscription:
    What I have in mind to offer, but not set in stone, for the first subscription are...
    1. El Salvador El Borbollon from the Alvarez family farm
    2. Costa Rica Finca la Lia certified organic, and,
    3. Colombia Del Obispo (as used by Gwilym Davies in 2009)

    Cost:
    $165.00 for the 3 month subscription ($55.00 per kg) including postage and the other bits and pieces mentioned above.

    My motivation:
    a) Yes, to make a profit
    b) I get to experience a wider variety of quality coffees without outlaying my entire personal fortune (a small hill of beans) and share that opportunity with some other people.

    So, what do you think?


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    Re: Extraordinary Coffees Subscription

    $55 a kilo sounds pretty reasonable, since it includes postage, given that some cafes charge up to $25 for 250g of prime quality beans. A kilo a month also sounds like a good idea, given most people can use up 250g or more in a week.
    Sounds like a good deal to me!
    Thumbs up for the initiative. ;)

  3. #3
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    Re: Extraordinary Coffees Subscription

    What are you roasting for? Espresso? Or other?

    B

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    Re: Extraordinary Coffees Subscription

    Sounds like a great idea Den, very good value for money! I love how your honest with point 1, love it, youve cut the crappy sales pitch and told us the truth! Good on ya mate ;)

    best of luck! Im sure youll have no problem finding the customers!
    Cheers
    Warren

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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 0B0F293030352A3D325C0 link=1264751361/3#3 date=1264756019
    Sounds like a great idea Den, very good value for money! I love how your honest with point 1, love it, youve cut the crappy sales pitch and told us the truth! Good on ya mate ;)

    best of luck! Im sure youll have no problem finding the customers!
    Cheers
    Warren
    Concur fully with teh above statement/s.

    Cant subscribe myself.. but who knows... Maybe a consortium of CSs in qld will come to the party and need an extra member.

    AM


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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 6542497874270 link=1264751361/2#2 date=1264754291
    What are you roasting for? Espresso? Or other?

    B
    Hi Ben

    I hadnt really thought that far ahead, so Im glad you posted the question.

    Instinctively, Id roast these just prior to or on the cusp of 2nd crack. I guess that would suit the majority of people, who I believe still prefer espresso based drinks rather than pour over. Then again, if I get 10 subscribers who all use pour over, then lightly roasted it is.


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    Re: Extraordinary Coffees Subscription

    Yeah - I suppose, one would want to know what you are looking at buying in terms of roast level before you commit. I would be annoyed for example to buy 3kg of a light roast where I predominantly drink espresso.

    One of the reasons I have not invested in a square mile subscription for example.

    B

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    Re: Extraordinary Coffees Subscription

    Ive sent you a PM Dennis.

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    Re: Extraordinary Coffees Subscription

    Den

    Id be definitely *tentatively* be interested. The *tentatively* bit is more to cover my backside in case of household bills due at the time of your offering, but if I have it without the family having to eat rice for a couple of weeks, Ill be there! :)

    Cheers
    Di

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    Re: Extraordinary Coffees Subscription

    Awesome idea Den. I was going to say that being a student would hinder me from being involved, but it really isnt that much money for what would be an awesome experience.

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    Re: Extraordinary Coffees Subscription

    PM sent - Im interested

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    Re: Extraordinary Coffees Subscription

    Hi Den - count me in please!! Ill give you a call, but Im a definite ;)

    Jon

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    Re: Extraordinary Coffees Subscription

    There seems to be enough interest to get this off the ground, so for those who havent already done so, please send me a pm if you are definitely interested.

    Thanks to those who have already contacted me with intent to participate.

    There are about 6 subscriptions still available and the cut off is 10. No payment is required until we have a full complement of subscribers, and I will confirm arrangements with those who are involved.

    Cheers!
    Den


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    Re: Extraordinary Coffees Subscription

    UPDATE: Ive secured the coffees mentioned above and they will be arriving instore this week.

    For those who have expressed their intention to subscribe, could you please send me an email with your name, address, and phone contact details. *PO boxes are ok as your subscription will be sent via AU express post satchels. *Once Ive received your email I will reply confirming your subscription along with info on how to pay.

    The first lot (El Salvador El Borbollon) will be roasted as a Single Origin blend for espresso next Monday, 8th February, and posted no later than Tuesday the 9th. *

    If your payment hasnt cleared by then or you need to defer payment for a week or two, dont worry - I generally work on an honour system anyway.

    There are 5 subscriptions still available and if they are not taken up theyll go on the shelves where I know they will disappear quickly. *So if youd like to participate, I suggest you dont leave your decision too long!

    Cheers
    Den :)


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    Re: Extraordinary Coffees Subscription

    Hi Dennis,

    Id be tentatively interested but have the following thoughts.

    350gm/500gm of a Single Origin is normally enough for me to get the best shots out of it and start looking for the next one. $55/kg is reasonable, but Im aware that the coffees from 7S @ up to $25/250gm are usually around $16/250gm except where theyre Aricha/Beloya etc. Im aware that these are nice coffees from people like Mercanta, but Finca La Lia for example is available at $45/Kg from another roaster, and the Del Obispo is available at <$20/Kg green.

    I am a cheapskate, I know, but other roasters are offering coffees of the same calibre at $12.50/250g, and theyd have to be even more special than the three listed for me to bite for a full kg for 3 months.

    If youre only buying 10kg of coffee at a time, whats the big risk?

    Whats the point in having roast profiles if we dont have greens too? (maybe 250g greens might swing this for some home roasters - I understand Im not one!)

    Positives:

    - I like subscription coffee. Like Ben S, I dont have a SQM subscription for the sole reason that its all filter/pourover/siphon roast. I buy anything else they sell that takes my fancy. I also tried to buy a 52 week Hasbean in my mug subscription, only for Steve to find that hed miscalculated postage and couldnt do it for any remotely accessible price.

    - I like good coffees, and increase ranges of premium and super-premium coffees is something my palate and I delight in.

    - I like coffee roasted fairly lightly for espresso - roast level sounds good)

    - I love tasting notes, so I know what Im seeking in a good extraction people who care about the terroir and origin of the coffee and the farmers behind it.

    - Bag sizes seem like an idea, but why not just bag as 1x500g & 2x250g? saving a kilo bag but adding two labels?

    - Theyre all south/central american coffees - regions I love. are you thinking of keeping the regionality in each subscription?

    - Theyre all coffees Id like to try. Id certainly pay above-average prices for above-average coffees.

    - The Caturra/Tarrazu costa rica finca la lia = mmm.

    - It may be that youre a better roaster than one of the roasters offering at least 2 of these coffees. Im happy to pay more for better roast coffee - obviously!

  16. #16
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    Re: Extraordinary Coffees Subscription

    Hi John (and others who may be interested)

    How many roasters or other business people do you know that tell you exactly what their profit margins are? But, as youve asked and I suppose others may be curious, Ill provide some information.

    To begin with, Ive purchased 15kg of each variety, not 10. One needs to sample roast first and 15kg of raw beans will result in approximately 12.5kg of finished product. I dont charge for the cost of the greens that I sample or the time in doing so, nor the moisture that goes up the flue.

    The cost of the raw beans? $240, $250 and $276 respectively - a total of $766 plus only $9.00 for delivery making my outlay so far $875!

    I supply postage via express post - IF 10 people take up the subscription thats another $309 for AU Post.

    Were up too $1184.

    Bags - Im supplying a total of 12 for every subscription at about 60c per bag thats $7.20per subscription x 10 = $72.

    Were up to $1256.

    Lets not forget labels - they only cost 10c each and that adds up to $3.

    Total =$1259

    For whatever time it takes me to source the beans, do the admin, roast, package, pay the rent on the shop, stand in the queue at the post office, and whatever else Ive forgotten 3 times over.

    I stand to make $400 gross - not nett...gross. Thats on the proviso that I sell 10 subscriptions. Maths was never my forte so someone might want to check my sums.

    If that sounds unreasonable then I dont know what is. Any smart person would think Im an idiot for doing this at the price Ive offered. As I said before, Im doing it to make a little money and to give myself the opportunity to experience a wider variety of quality coffees without outlaying my entire personal fortune (a small hill of beans) and share that opportunity with some other people.

    I know my regular retail customers will take whatever subscriptions dont get taken up from Coffee Snob members. I just thought it would be nice to offer it here first.

    John, keep your money. I dont think you as customer coupled with me as roaster are a good fit.

    For anyone else, there are 4 subscriptions left.


  17. #17
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    Re: Extraordinary Coffees Subscription

    I am one of Dens subscribers and like the others who accepted the offer, Ill be paying full tote odds. Had I been offered mates rates, I would have knocked them back...

    Seems to me that you like the offer, you buy. You dont like it, you choose not to. You wanna complain about perceived value, you get to talk to Dens hand and more importantly, find some manners somewhere and have the good grace to do it elsewhere in private. Very poor form....

    Den, thanks for the opportunity to allow us to source some special stuff, well roasted and which we might not otherwise get. Dont let the turkeys get you down mate, just neck them, stuff them and then baste them *;D

    Im looking forward to the first batch!
    GreenBeanGenii likes this.

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    Re: Extraordinary Coffees Subscription

    Hi Dennis

    Im sorry you had to suffer the indignity of having to justify your prices especially when they happen to be more than reasonable.

    I jumped at the chance to subscribe because:

    a) Those particular coffees are on the list of ones I especially want to try
    b) Your price includes delivery which must be worth around $10 to us in Brisbane
    c) A kilo is a good size - will take my wife and me less than 2 weeks to knock off
    d) Even though I dont know you personally from the posts Ive read you sound like a decent bloke and a talented roaster.

    Im looking forward to receiving the first installment too!

    Dom

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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 2A3C3939282A262F2F2C2C490 link=1264751361/0#0 date=1264751361
    would love to hear your feedback.
    Quote Originally Posted by 2A3C3939282A262F2F2C2C490 link=1264751361/0#0 date=1264751361
    So, what do you think? *
    Wow, what a rude response. You asked for feedback twice.

    Some of mine was positive, some of mine was negative.

    @DomK - I never asked Dennis to justify his prices. I even implied that his roasting level/ability might be higher than another roaster of specialty coffee, but left it as an implication as not to denigrate someone else.

    @Dennis - I was one of your staunchest supporters when you first started and still like you, despite your responses to me both in public and in private. You were always one for robust discussion and its not fair to cast me as a villain. If you could let go of whatever youve got against me, you might find that Im still trying to support you (like when TG and I both said you were selling beans too cheap!)

    These coffees would all sell for $16-18 per 250g, plus postage, so Im not trying to discourage anyone from buying. I did say I was aware that these coffees are normally $64/Kg+ (based on 250g)
    So if youre reading this bit here and thinking of subscribing, think of your commitment as a $9-$17 discount per Kg on nice (ethica & mercanta coffees) if you like.

    Im very interested in your idea and think it might be perfect for couples who drink huge amounts of S.O espresso or can split it with family/friends. Dennis, youve met lisa. She starts twitching after more than 2 doubles, so she drinks 2 S.O. coffees a week unless theyre standout in milk. I wish you all the best in this venture and hope that you may be able to expand it (with associated increased postal charges) to 250 or 350 or 500g subscriptions when youve found this successful.

    ps. I think I was the first person to talk about coffee subscriptions with you anyhow, its been a hobby horse of mine since i was knee high to a galatea.

  20. #20
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    Re: Extraordinary Coffees Subscription

    Good that you have elaborated on your thoughts CH,

    Text rarely conveys emotion and I also read your earlier comments as way out of line. Seems others did too, and I am not surprised that Dennis was offended and reacted the way that he did...You came out with the heavy bat asking for a bouncer...

    Seems to me that the best option for you is to find a mate to split a subscription with and then have a chat with Den to see if hes interested. Might be worth grabbing an olive branch *::)

    Chris

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    Re: Extraordinary Coffees Subscription

    Hi again John

    I have written a number of replies and then hit the reset button before settling on this one...

    It would appear that you and I are both very sensitive souls. So maybe we should talk rather than write. When youre well enough, Id like to have that opportunity.

    Since you are a self-confessed cheapskate, and I would like to heal any wounds, I would like to offer you one of the remaining subscriptions, gratis. If you would allow me to do this Id be very pleased. Im sure you could find someone to give whatever may be excessive to your needs.

    Cheers!


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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 6F797C7C6D6F636A6A69690C0 link=1264751361/20#20 date=1265078573
    I would like to offer you one of the remaining subscriptions, gratis
    WOW :o a freebie! ill take it if john doesnt ;D

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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 080C2A333336293E315F0 link=1264751361/21#21 date=1265081979
    Quote Originally Posted by 6F797C7C6D6F636A6A69690C0 link=1264751361/20#20 date=1265078573
    I would like to offer you one of the remaining subscriptions, gratis
    WOW :o a freebie! ill take it if john doesnt ;D
    But will you share Sully ;D ;)

    PS. How is the billy lid going ;)

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    Re: Extraordinary Coffees Subscription

    Hi Dennis,

    thankyou for your kind reply and offer. Ill call you when Im up to it - Id like to sort things out between us also. Please PM or email me and let me know when is best for you. Im fairly laid up and can make time, but know you have opening hours and roasting and life to fit around it. Ill leave this here and the rest for our call - if I could drive Id come down to see you personally.

    John

    @Chris. I think Ive gotten a bit robust. I dont expect to be right all the time and Im actively trying to post in a way that doesnt offend. I hope that overall people find me worth having around. At the same time I know Ive rubbed you and the other mods (and a couple of other people) up the wrong way a couple of times. Youre right that text doesnt convey emotion and Ive been trying to cut out post verbosity so I post posts, not essays. <snip, irrelevant>


    *also want to clarify that $12.50/250g at the roaster Dennis and I know as my reference point for that comment doesnt include postage and doesnt get discounted as quantities increase, eg. you buy multiple 250gm bags.

  25. #25
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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 4B66676C766B767B020 link=1264751361/23#23 date=1265087902
    if I could drive Id come down to see you personally.
    Im not working at the moment so if it would help and we can find a time to suit Dennis, I could drive you John.

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    Re: Extraordinary Coffees Subscription

    thanks TG. thats a fantastic offer.

    unfortunately I dont know if im even transportable. i;m having to try on thursday, so if the drugs are good enough (strong enough) its possible we might make it at the tail end of next week. otherwise it may be the recommended month or two! thankyou though!

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    Re: Extraordinary Coffees Subscription

    Have sent you a pm John.

    Im off to do some more roasting. I expect the last remaining subscription to be gone by the time I get back! ;D


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    Re: Extraordinary Coffees Subscription


    This is now fully subscribed. My thanks to those who are taking part in this offer!


  29. #29
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    Re: Extraordinary Coffees Subscription

    Hi Den

    First installment of El Borbollon 100% Red Bourbon received, some placed lovingly in the grinder, grinder dialled in and a shot poured forth.

    MMMMMMMMMMM! *Definitely well worth the money - a delicious experience! *A beautiful buttery nutty smell to the beans and with milk, I experienced a gorgeous hazelnutty oh-so-smooth coffee with no bitterness whatsoever. *Im looking forward to experiencing the next 970g or so and sampling the development of different flavours!

    :-*

    Cheers
    Di

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    Re: Extraordinary Coffees Subscription

    When I opened the Express Post package the aroma almost brought about a Pavlovs dog reaction from me.

    Im going to be patient and wait a few days for the beans to degas.

  31. #31
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    Re: Extraordinary Coffees Subscription


    If you hadnt noticed, theres sticky tape over the one way valve.

    Might be a good idea to take it off before it pops! ;D


  32. #32
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    Re: Extraordinary Coffees Subscription

    The aroma was still getting past that tape but yes, I noticed something was stopping me from fully inhaling the contents of the bag! I just popped the tape with a sharp knife where it covered the vents.

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    Re: Extraordinary Coffees Subscription

    I was so excited when I got the parcel in the mail that I came close to inhaling the tape.

    Its funny, but the expectation made the aroma and the taste more pronounced.

    I think it will take at least a week for the new to wear off, then three weeks of enjoyment and anticipation.

  34. #34
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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 6E495F4D55260 link=1264751361/28#28 date=1265702473
    Hi Den

    First installment of El Borbollon 100% Red Bourbon received, some placed lovingly in the grinder, grinder dialled in and a shot poured forth.

    MMMMMMMMMMM! *Definitely well worth the money - a delicious experience! *A beautiful buttery nutty smell to the beans and with milk, I experienced a gorgeous hazelnutty oh-so-smooth coffee with no bitterness whatsoever. *Im looking forward to experiencing the next 970g or so and sampling the development of different flavours!

    :-*

    Cheers
    Di
    Well...I for one hope you did that without sugar! ;) :)

    At least, Id like to think that something of me rubbed off when I was there recently... ;D

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    Re: Extraordinary Coffees Subscription

    Now Im just jealous I didnt read this before tonight. :(

    If you extend the offer and/or any subscribers drop out before your next run, please give me a PM!!

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    Re: Extraordinary Coffees Subscription

    Count me in for next time too (when finances will hopefully be back on track). It certainly sounds like the coffee is worth it - that El Borbollon has my mouth watering!

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    Re: Extraordinary Coffees Subscription

    I got mine yesterday and I am glad I got in to the subsciption in time. Coffee smells very nice, nutty aroma is very good. I am holding out a couple of days though.

    It is perfect timing as I am having my birthday dinner on Saturday, will have to sneak in a few shots beforehand for testing purposes only of course I had a laugh.

    Thanks Dennis ;D

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    Re: Extraordinary Coffees Subscription

    Endorse all of the above (including not noticing about tape over the valve ;D). A beautiful coffee, am going to hold for a week now see how it develops.

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    Re: Extraordinary Coffees Subscription

    Got mine the other day too.... then drooled over the literature included (fantastic idea that - consumer education is actually pretty fundamental!!), and then MADE myself put it in the cupboard for another few days... Ive given myself until Sat morning before I crack the bag....

    Patience is a virtue apparently, but waiting is still frustrating!!!

  40. #40
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    Re: Extraordinary Coffees Subscription

    I think personally you all have a lot more willpower than me! I like to start tasting a coffee at around the three day mark and compare the flavours it develops as time goes on - its amazing how many different characteristics a coffee has from Day 3 to Day 14 (if it lasts that long!)

    Go on, break it open, it tastes delicious right now!

    :D

  41. #41
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    Re: Extraordinary Coffees Subscription

    Just a heads up that the next kilo of coffee will be sent out early next week.

    I hope you enjoyed the last lot. I found it to be a little too acidic and nutty for my liking, but felt it was much more enjoyable 3 weeks post roast.

    Would be interested in your thoughts!


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    Re: Extraordinary Coffees Subscription

    I didnt write down my impressions but yes, it was a touch acidic for me too and as I mentioned in my PM I thought it was a little light in body. Unlike you I quite enjoyed the nuttiness (especially the aroma as a short black).

    As a milk based coffee there were hints of caramel, dark chocolate and spice in addition to the hazelnut/almond flavours. I did prefer it as a latte rather than an espresso.

    I should have tried it as a pourover or plunger. I wonder if it would have been more suited to those brewing methods?


  43. #43
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    Re: Extraordinary Coffees Subscription

    I personally loved it, being a milk based drink drinker, and didnt pick up on the acidity at all. I loved all the notes in it that Dom mentions above, but the whiff of butter and nuts as you first opened the bag was divine! I enjoyed it right from the beginning and it just got better and better as you went along.

    Im looking forward to our next installment - any hints on whats on offer this month, Den?

    Cheers
    Di

  44. #44
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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 4B6C7A6870030 link=1264751361/42#42 date=1268517640
    Im looking forward to our next installment - any hints on whats on offer this month, Den?
    Quote Originally Posted by 6076737362606C65656666030 link=1264751361/0#0 date=1264751361
    Costa Rica Finca la Lia certified organic
    Coffee & Farm: Finca la Lia
    Country: Cost Rica
    City / Town: San Lorenzo, Tarrazú
    Varietal: Catuaí, Caturra
    Processing: Fully washed and sun dried on patios
    Owner: Luis Alberto Monge Ureña and family

    Cupping profile and tasting notes: Very clean, bright and lively acidity, chocolate notes, coating mouth feel.

    Background: The Ureña family has been growing coffee in Costa Rica for more than 25 years. The farm covers an area of 30 hectares and is situated at an altitude of 1400-1,600m in the green hills of Costa Rica’s famed Tarrazú region, whose volcanic mountain soils and cool, moist climate produces some of the country’s finest coffees.

    Annual production is around 1,000 quintales (Kilograms). The farm employs 7 full-time workers and a further 4 at the milling facility. At the peak of the harvest, an additional 50 workers are employed to pick and process the ripe cherries.


  45. #45
    Senior Member
    Join Date
    Nov 2008
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    Re: Extraordinary Coffees Subscription

    Quote Originally Posted by 7A6C6969787A767F7F7C7C190 link=1264751361/40#40 date=1268217169
    Just a heads up that the next kilo of coffee will be sent out early next week.

    I hope you enjoyed the last lot. *I found it to be a little too acidic and nutty for my liking, but felt it was much more enjoyable 3 weeks post roast.

    Would be interested in your thoughts!
    Personally I enjoyed it more with milk than as espresso. The flavours were very nice. Unfortunately it didnt last past a week as I had a few get togethers at my place. So I couldnt tell you how it tasted as it aged.

    Very positive comments from my guests though. The nutty smell and taste was very nice.

  46. #46
    Senior Member Coffee2Di4's Avatar
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    Re: Extraordinary Coffees Subscription

    Whoops, sorry Den - I didnt read that far back...

    I Finca this onas gonna be a gooda one! ;D

  47. #47
    Senior Member Dennis's Avatar
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    Feb 2007
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    Re: Extraordinary Coffees Subscription

    This months subscription has been sent.

    Ill email all subscribers with the roasting notes.


  48. #48
    Senior Member Coffee2Di4's Avatar
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    Re: Extraordinary Coffees Subscription

    Thanks Den, Finca on the doorsteppa today. Bag smelled delightful on opening and decanting once again - Ill report on the taste sensation in a few days or so!

    :-*

    Cheers
    Di

  49. #49
    Senior Member Dennis's Avatar
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    Feb 2007
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    Re: Extraordinary Coffees Subscription

    Ive just emailed all subscribers regarding the coffee sent out this week.

    Happy reading and drinking! :)


  50. #50
    Member
    Join Date
    Jan 2008
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    43

    Re: Extraordinary Coffees Subscription

    Behmor Brazen - $249 - Free Freight
    Thanks Den - got mine yesterday too!

    First try today - quite light and sweet actually; Ive only drunk it with milk so far in doppio piccolos - very easy on the palate.

    I think Im going to have to order some other stuff so I can let some of this sit for a while to develop, otherwise itll go to quick ;D



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