Hi there tax lord.
Firstly. You should look at changing your beans as Gloria Jeans will not be freshly roasted. Look for a fresh roaster near you or buy some beans from Andy or one of the site sponsors listed on the left hand side of the forum. Fresh beans will make a huge difference to the quality of your coffee.
Next : Does you machine have a pressurised basket? I am no expert, but I think that pressurised baskets (aka crema enhancing features) will cause this. There are some posts on this forum on the issue in which it is suggested that you remove the pressurised basket insert. Hopefully someone who has done this will post something soon.