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Thread: McDonalds Customers Brew Up a Stink...

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    brett230873
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    McDonalds Customers Brew Up a Stink...

    Gene Cafe Coffee Roaster $850 - Free Beans Free Freight
    http://www.news.com.au/business/mcdonalds-customers-brew-up-a-stink-over-coffee/story-e6frfm1i-1226066890309

    I asked for a Big Mac with a Long Mac and all I got was a funny look.... ;D

    “Australians have a very sophisticated palate and we are not delivering a strong cup of coffee,” - FAIL


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    Re: McDonalds Customers Brew Up a Stink...

    Realising it is not “the most loved coffee chain” McDonald’s is set to hire 650 professional baristas
    Thatll fix it. I am sure that there are 650 real baristi who are unemployed and want nothing more than to work at McDonalds ::)

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 6A352D3B303B373E3E3D3D353936580 link=1306876372/1#1 date=1306879188
    Quote:
    Realising it is not “the most loved coffee chain” McDonald’s is set to hire 650 professional baristas

    From Wikipedia:
    A professional is a person that is paid for what they do. Qualifications have little to do with being a professional

    And if you accept that what is on the job description defines the official role, then it should be easy for McDonalds to find 650 baristi.


    Might actually be a starting point for some teenagers to get into real coffee though, many many kids have their first job at McDs

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 3139373F3D27273B373F540 link=1306876372/2#2 date=1306880728
    Qualifications have little to do with being a professional
    Tell that to your surgeon!* ;)

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    Re: McDonalds Customers Brew Up a Stink...

    since the restaurants use big superautos for takeaway coffee, and the mccafe machines seem to be exactly the same except they steam the milk manually, there doesnt seem to be much for the "barista" to do. IMO even IF they can find good baristi theyll need to ditch those machines and get something better...
    or do those Cafina autos have enough adjustment that a good coffee can be had from them?? Id be surprised, but should I give them the benefit of the doubt?

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    Re: McDonalds Customers Brew Up a Stink...

    Heres an off the wall idea:

    instead of a "multi million dollar campaign apologizing for the standard of their coffee" why dont they spend a small percentage of that amount doing something completely different.

    Like actually training their staff, for example.

    Or implementing a quality control program which actually has "quality as its objective.

    After all, its not as if their coffee turned bad overnight and, its not as if they havent got a squillion bucks to spend on [s]spin doctor[/s] .....err......telling us how good their product is.

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    TC
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 4D4855554D44534E544F454C404F210 link=1306876372/5#5 date=1306889413
    Heres an off the wall idea:

    instead of a "multi million dollar campaign apologizing for the standard of their coffee" why dont they spend a small percentage of that amount doing something completely different.

    Like actually training their staff, for example.

    Or implementing a quality control program which actually has "quality as its objective.

    After all, its not as if their coffee turned bad overnight and, its not as if they havent got a squillion bucks to spend on [s]spin doctor[/s] .....err......telling us how good their product is.
    I had the pleasure of training a heap of Melbourne based Maccas staff whilst working at the Coffee Academy. Perhaps 10% of those sent along for the day actually wanted to be there.

    Its a big job to turn around culture in an organisation which pays the absolute minimum (or less) and employs mainly young kids, many of whom probably dont even drink coffee.

    Perhaps they should just acknowledge that theyre in the 7-Eleven market and sell it for a buck to those who only want to sepnd a buck?* :-?

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 257A62747F7478717172727A7679170 link=1306876372/6#6 date=1306889711
    Perhaps they should just acknowledge that theyre in the 7-11 market and sell it for a buck to those who only want to sepnd a buck?

    I have kids in the 7-11 age group and they cant drive to Maccas, so when they have to go (almost never) an adult has to take them. It would be nice to be able to get a nice coffee there, especially as I hate their so called food so much.

    So bring it on (if you can) Maccas.

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    TC
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    Re: McDonalds Customers Brew Up a Stink...

    I was thinking more 7-Eleven BeanBay ;)

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 1025282F1B072B22222121440 link=1306876372/8#8 date=1306890681
    I was thinking more 7-Eleven BeanBay
    Yes "my dumb" :o, I dont back away from my comment though.

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    Senior Member trentski's Avatar
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 092E2A2514092E2A394B0 link=1306876372/7#7 date=1306890462
    I have kids in the 7-11 age group and they cant drive to Maccas

    Thats a beauty ;D

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    Re: McDonalds Customers Brew Up a Stink...

    Perhaps they should just acknowledge that theyre in the 7-Eleven market and sell it for a buck to those who only want to sepnd a buck?* :-?

    Thats exactly my point.

    If they DONT "change the culture" as you say, then the money theyre claiming to spend on the mea culpa campaign will be nothing more than just spin.

    Simply publicly admitting theres a problem does nothing toward actually solving the problem, other than buying more time to "rearrange the deckchairs on the Titanic" as it were.

    "You can fool all of the people some of the time and some of the people ....." and all that.


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    Re: McDonalds Customers Brew Up a Stink...

    The issue I found at McCafe was the stength of the coffee, it was VERY thin on flavour. Hence I later tried ordering it as "strong flat white", again thin, and after a conversation with the barista, they informed me they didnt add extra coffee grinds, they draw the shot longer to try and make it stronger if the customer orders a strong coffee.
    The issue for McDonalds will be are they willing to use more coffee grinds per cup, which adds expense (minimal) in order to get the flavour intensity most consumers get from a real cafe, which depends on the standard of cofee they make to draw customers.
    Hope they dont just try a darker roast to boost flavour.

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    Senior Member sidewayss's Avatar
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    Re: McDonalds Customers Brew Up a Stink...

    In the overall scheme of things, its good to know McDonalds is looking into this problem and finding a solution.
    An improvement in the skills of making a coffee together with a better knowledge and understanding of what good coffee is all about, is good news.
    McDonalds as an "institution" of fast food, can be the place to introduce young and new people to quality coffee.
    A good number of people shy away from specialist cafes perhaps due to being feeling intimidated and not catering to their needs, which is a quick and easy burger, chips and soft drink.
    Quality coffee, at a good price point, may turn some youngsters away from soft drinks, and into good coffee once they learn theres another world out there.
    They would then perhaps want to learn to become a "barista" as a career, it may be a life changing move for them.
    Then they learn about machine maintenance, where coffee is grown, how its roasted, how coffee is cared for, how a good coffee is made, provided the right guidance.
    Perhaps some of them would find this website, and start to frequent specialist cafes, which can be beneficial to everyone here, business wise or for social benefits, which can only be a good thing.
    Not to mention the increase in the discussions of Barista Venting.
    "A pimple faced kid came up to me and......so i told him where to go". ;)

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    Senior Member Rusty's Avatar
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    Re: McDonalds Customers Brew Up a Stink...

    Would you like coffee with your cappuccino :o

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    Re: McDonalds Customers Brew Up a Stink...

    Today Tonight is just showing a piece about how apologising is the latest corporate marketing tool.

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    Re: McDonalds Customers Brew Up a Stink...

    the secret to mcdonalds coffee is to drink it through the nose

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    Re: McDonalds Customers Brew Up a Stink...

    MacDonalds are concerned about their coffee :o

    I wonder when they will be able to make an edible burger?* :-/

    mass market but what quality??????

    Clearly it is a successful business model but does AA+ grade coffee fit in with ??? grade food?

    do people want strong coffee or nice coffee?

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    Bean Powered Member jaybee's Avatar
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 414A4B7A4B444C574B250 link=1306876372/17#17 date=1306933334
    do people want strong coffee or nice coffee?
    Both actually!

    As has been noted earlier - until they get a machine capable of a decent shot, even a world champion would pour an overheated pot of dregs. Surely they should be able to raise their game to Starbucks level - how difficult could that be!

    My local Brumbys can pour a passable cuppa with a foetus driving the machine...

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    Re: McDonalds Customers Brew Up a Stink...

    The article makes no mention of nice coffee.

    Strong coffee can be of variable quality.

    The journey can be long if you are heading in the wrong direction. :)

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    Re: McDonalds Customers Brew Up a Stink...

    Theyll probably just double the dose , as atm it tastes like a single to me

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    TC
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 737D6B792B2A180 link=1306876372/20#20 date=1306957676
    Theyll probably just double the dose , as atm it tastes like a single to me
    I am happy to remain blissfully ignorant on what they do to their coffee :D

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    Re: McDonalds Customers Brew Up a Stink...

    Haha , good point TC , l avoid the joint mostly now as my kids have grown out of theyre Maccas occasional "treat"
    Just caught a snippet on the news ...its just going to be a new blend by the sounds of it......good luck :)

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    Re: McDonalds Customers Brew Up a Stink...

    My reaction to the whole McDs/HJ/7-11 coffee ads and promos


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    Senior Member Rocky's Avatar
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    Re: McDonalds Customers Brew Up a Stink...

    Going to the theatre tonight with friends, who stated the intention to get a coffee after the show at - wait for it - Maccas. One of the drawbacks of living in a country city is that there are NO cafes open on a Saturday night. I checked around a couple of bars this morning to see if they were open for coffee and maybe a port around 10.30pm but got the answer "depends on business". No option but to be anti-social I guess and go straight home after the show.

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 6E535F57453C0 link=1306876372/24#24 date=1307172141
    No option but to be anti-social I guess and go straight home after the show.
    Even McDs will give you a free glass of water so you can sit with them and not appear anti social (mind you, you got to ask for it, or theyll try to charge you for the bottled water).

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 7D757B73716B6B777B73180 link=1306876372/25#25 date=1307174342
    Even McDs will give you a free glass of water so you can sit with them and not appear anti social (mind you, you got to ask for it, or theyll try to charge you for the bottled water).
    Macas might not have nice food or coffee but they do have great water.

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 300D01091B620 link=1306876372/24#24 date=1307172141
    Going to the theatre tonight with friends, who stated the intention to get a coffee after the show at - wait for it - Maccas.* One of the drawbacks of living in a country city is that there are NO cafes open on a Saturday night.*
    what about coffee club cnr Fitzroy and George st ?
    ironically across the rd from mcds :)

    oh hang on u may as well go to the big M...... quality is about the same.... ;D



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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 1834342B3E296D62085B0 link=1306876372/4#4 date=1306887080
    since the restaurants use big superautos for takeaway coffee, and the mccafe machines seem to be exactly the same except they steam the milk manually, there doesnt seem to be much for the "barista" to do.* IMO even IF they can find good baristi theyll need to ditch those machines and get something better...
    or do those Cafina autos have enough adjustment that a good coffee can be had from them??* Id be surprised, but should I give them the benefit of the doubt?
    A lot of the McCafes use proper espresso machines rather than superautomatics - usually Rancilio Classe 10s and Rancilio MD-80 grinders (in Melbourne at least, not sure if that applies elsewhere in Australia). The quality of the coffee often seems to be related to the enthusiasm of the franchisee in getting it right - some of the McDs we have serviced equipment at are terrible at coffee, some are actually quite good, and the latter are sites where the operator puts some effort into getting the equipment set up right and training the staff well. I think some sites will rotate staff through various different roles including stints as a barista, whereas the better managed ones will try to hire people with some coffee making skill and keep them behind the machine rather than moving them around through other jobs in the restaraunt.

    Although i have a suspicion that some of the quality problems with McDs coffeee stems from the company they use to supply and maintain most of their espresso equipment - we get jobs passed onto us by them that they dont want (or cant do successfully) and see the results of some of their expertise.

  30. #30
    brett230873
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 7755485D5B547D6E3A0 link=1306876372/28#28 date=1307272766
    Quote Originally Posted by 1834342B3E296D62085B0 link=1306876372/4#4 date=1306887080
    since the restaurants use big superautos for takeaway coffee, and the mccafe machines seem to be exactly the same except they steam the milk manually, there doesnt seem to be much for the "barista" to do.* IMO even IF they can find good baristi theyll need to ditch those machines and get something better...
    or do those Cafina autos have enough adjustment that a good coffee can be had from them??* Id be surprised, but should I give them the benefit of the doubt?
    A lot of the McCafes use proper espresso machines rather than superautomatics - usually Rancilio Classe 10s and Rancilio MD-80 grinders. The quality of the coffee often seems to be related to the enthusiasm of the franchisee in getting it right - some of the McDs we have serviced equipment at are terrible at coffee, some are actually quite good, and the latter are sites where the operator puts some effort into getting the equipment set up right and training the staff well. I think some sites will rotate staff through various different roles including stints as a barista, whereas the better managed ones will try to hire people with some coffee making skill and keep them behind the machine rather than moving them around through other jobs in the restaraunt.

    Although i have a suspicion that some of the quality problems with McDs coffeee stems from the company they use to supply and maintain most of their espresso equipment - we get jobs passed onto us by them that they dont want (or cant do successfully) and see the results of some of their expertise.
    Great post MorganGT! I cant help but think that even if the machines are set up and the staff trained the supply of beans would be their shortfall. I recently was forced to drink Maccas coffee after a recital in the Blue Mountains (really early start following morning in r to drive back to the airport). I was close enough to the Grinder when the girl was topping up the hopper and the overwhelming smell of stale made me regret my order before even tasting it. Are the better franchisees able to source a better fresher product or are their efforts stymied by a flawed supply chain? This would be their greatest challenge ad I see it.

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    Senior Member trentski's Avatar
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 724E5348424354414942260 link=1306876372/15#15 date=1306918184
    Today Tonight is just showing a piece about how apologising is the latest corporate marketing tool.

    You mean they are running an advertisement ::)

    You now get a replacement if you dont "love" your mcDs coffee.

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 6F4D5045434C6576220 link=1306876372/28#28 date=1307272766
    A lot of the McCafes use proper espresso machines rather than superautomatics - usually Rancilio Classe 10s and Rancilio MD-80 grinders (in Melbourne at least, not sure if that applies elsewhere in Australia).
    interesting to know... all the few mccafes Ive been to here in WA use superautos rather than proper machines. wonder if theyre planning to upgrade all the cafe superautos when they employ all these new people??

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    Re: McDonalds Customers Brew Up a Stink...

    If Maccas is like most Franchisors, they will dictate who the coffee supplier is so I would assume that bad beans in one outlet, bad beans in all.

    Its a pity because...

    Sorry, I couldnt think of anything nice to say about anything they sell.

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    Re: McDonalds Customers Brew Up a Stink...

    there was an ad in an Adelaide paper today that if you are not happy they will give you another cup.

    what do you do if the second cup is rubbish?

    how many cups before you get your money back?


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    Re: McDonalds Customers Brew Up a Stink...

    This is heavily dependent on which McDonalds outfit you visit. A friend and I spent a few hours driving across the eastern suburbs of Melbourne and found a McD., we were not searching for it, or a McD., we just happened to have had enough driving, that offers coffee, which was alright.

    Most of the time McD. screws up the coffee, and they can never even consistently screw up. Sometimes I have had coffee so foul that I had to throw it away, it literally made me feel like vomiting.

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    lu
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 665F5843422D0 link=1306876372/34#34 date=1307408748
    Sometimes I have had coffee so foul that I had to throw it away, it literally made me feel like vomiting.
    yep agreed many coffee shop coffees and all instant and evil percolator brews sitting on hob aarrgh !! Ive tried makes me feel very nauseous and ill for up to hours later, this stopped me drinking instant decades ago*and makes me nervous about coffee in shops etc [smiley=thumbdown.gif]

    I wonder what is in the chemistry that is doing this ???

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    Re: McDonalds Customers Brew Up a Stink...

    The Ad states they have re-trained their baristas
    Classic.
    Before this ad i presumed the people that went to McDonalds for coffee liked it. Now thanks to the ad, i know they dont.


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    brett230873
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 71494055634E58210 link=1306876372/36#36 date=1307487685
    The Ad states they have re-trained their baristas
    Classic.
    Yes but re-trained as what? Cleaners, Fry Cooks, Uniform Spot Checkers? Imagine the exasperated managerial staff (with their collective 4.76 years experience in the industry) bemoaning "you think the coffee is bad wait till you try re-trainee 76s version of our beloved Big Muck!" the whole scenario is ripe for parody because a truly serious investment in coffee as a product starts with the beans and a transparent thoughtful and consistent approach to roasting, handling and storage and disposal of the beans. Fix that and then worry about your machinery and transient un-skilled workforce. If the product is great then the onus is on the stores to lift their game and not the brand having to whore itself to cynical opportunistic PR campaigns. I wish them every success but Id rather taste the difference than read about it!

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    Re: McDonalds Customers Brew Up a Stink...

    I suspect that they do not clean their machines properly either, as the consistency of their bad coffee varies. Sometimes I think that they do not wash out whatever chemicals they use to clean their implements, and who knows how they clean their machines.

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    Re: McDonalds Customers Brew Up a Stink...

    It all comes back to the fact that no self-respecting Barista would want to work at Maccas unless the outfit is genuinely serious about producing high quality coffee. I cant see why Maccas would want to get into high quality coffee - it would be inconsistent with their market niche and their strengths which is providing garbage for the undiscriminating masses. Im betting their traditional customers would not like (or recognise) good coffee. Good Baristas take a pride in their work and also usually in the place where they work. I dont think you could ever tell people with pride that you were a Barista at Maccas.

  41. #41
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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 764B474F5D240 link=1306876372/39#39 date=1307600558
    It all comes back to the fact that no self-respecting Barista would want to work at Maccas unless the outfit is genuinely serious about producing high quality coffee.* I cant see why Maccas would want to get into high quality coffee - it would be inconsistent with their market niche and their strengths which is providing garbage for the undiscriminating masses.* Im betting their traditional customers would not like (or recognise) good coffee.* Good Baristas take a pride in their work and also usually in the place where they work.* I dont think you could ever tell people with pride that you were a Barista at Maccas.
    Theres a very easy fix to this one also! Pay them more... Not just a little more but like 50% more than the going rate for a barista. I cant see it happening though :D

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 7F424E46542D0 link=1306876372/39#39 date=1307600558
    It all providing garbage for the undiscriminating masses.* Im betting their traditional customers would not like (or recognise) good coffee.*
    I have made coffee for people who have suggested it was wonderful and they have never tasted coffee like that.

    So they can tell the difference.

    However this doesn’t mean they will stop being happy with a 100,000Km sump oil to drink.

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    Re: McDonalds Customers Brew Up a Stink...

    Something I noted in their ad is they pay homage to the "complainers" of the world as unrecognised revolutionaries. Its a backhanded insult, they say they respect them but still label them complainers. So, if anyone says McDs coffee is rubbish theyre a complainer? Sorry, no, theyre just stating a fact.

    Edit: why is a site called coffeesnobs even discussing the merits of McDs? Next, Caterers Blend vs Pablo?

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    JJJ
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    Re: McDonalds Customers Brew Up a Stink...

    In light of McDonalds recent admission, the comments on page 43 of the new BeanScene magazine are rather unfortunate.

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 4858495A4B4B423B0 link=1306876372/42#42 date=1307969095
    Edit: why is a site called coffeesnobs even discussing the merits of McDs? Next, Caterers Blend vs Pablo?
    All great websites need to have an Off Topic section and that is definitely where this one belongs... ;)

    Mal.

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    Re: McDonalds Customers Brew Up a Stink...

    Im not sure why, but I am finding this topic rather irritating....

    I see McDonalds for what it is... A hamburger place that caters to kids... They needed to throw in some coffee to keep the mums happy whilst their kids tore it up in the playground....

    Kudos to McDonalds for recognising they need shape up...

    IMO whilst I would not anticipate any professional Barista raising their hand to actually work there, I see McDonalds as a great stepping stone for anyone wanting to gain employment.. Have a look at the age bracket of its employees... A rough guess 15 - 20 year olds, who really have no care about anything other than what to spend their pay packet on... They are getting through school/uni and just trying to earn a wage... To me, that deserves a little credit..

    Im bothered that McDonalds is so openly slammed (and trust me, Im not fan of McDonalds), why is it ok to openly do this to McDonalds, but yet only a few weeks ago someone on here dare say an ill word about a coffee company was shot down in flames for bagging out a company on an open forum..... Thats a little bit hypocritical dont you think??

    My opinion is, that this was a fantastic marketing ploy by McDonalds... And it got everyone talking about it.... Cant ask for better publicity than that really...

    *steps off soap box* 8-)

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    Re: McDonalds Customers Brew Up a Stink...

    Quote Originally Posted by 09202C222D450 link=1306876372/45#45 date=1308096694
    Im bothered that McDonalds is so openly slammed
    You are not the first to note this Leigh. Others on CS also work for Gloria Jeans, Starbucks or other larger cafe chains. These companies also cop their fair share of flak but I agree that those that try to improve their standards should be applauded

    However, on one hand, a site that calls itself as "CoffeeSnobs" could have its name called into question if it doesnt adopt highbrow standards.

    On the other hand, you are right and I would say it is quite possible to walk into some McDonalds outlets and get served a palatable cup of coffee (but probably not all McDs). I, for one, am not interested in conducting such a trial.

    Most, if not all, CS members would have at one time quite happily sipped on brews that might prompt others to race to the tap to rinse out their mouth.


  48. #48
    Senior Member Dennis's Avatar
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    Re: McDonalds Customers Brew Up a Stink...

    Less than 30 mins ago I had a customer tell me that he had been to GJs where he was told by one of the staff that the difference between a latte and flat white is that, and I quote, "A latte is fluffier, so this makes it stronger than the flat white".

    How ridicuous!!!

    Quote Originally Posted by 032A2628274F0 link=1306876372/45#45 date=1308096694
    Im bothered that McDonalds is so openly slammed (and trust me, Im not fan of McDonalds), why is it ok to openly do this to McDonalds,
    There you go. Ive evened it up a little.

  49. #49
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    Re: McDonalds Customers Brew Up a Stink...

    It is a long time since I have had a coffee under the golden arches.

    Years ago I got one there that was far too hot to drink. I added some water to be able to drink it without burning.

    Soon after that someone got a coffee at a drive through takeaway, burnt themselves when it spilt in their lap and successfully sued Maccas for damages.

    It was said at the time that Maccas had free refills for coffee and that by having very hot coffee it reduced the amount of coffee that people would drink. This policy may have changed since then.

    Barry

  50. #50
    Ari
    Ari is offline
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    Re: McDonalds Customers Brew Up a Stink...

    Behmor Brazen - $249 - Free Freight
    Quote Originally Posted by 686E7972686F77751C0 link=1306876372/30#30 date=1307278176
    Quote Originally Posted by 724E5348424354414942260 link=1306876372/15#15 date=1306918184
    Today Tonight is just showing a piece about how apologising is the latest corporate marketing tool.

    You mean they are running an advertisement ::)

    You now get a replacement if you dont "love" your mcDs coffee.
    So they will offer you another cup of coffee that youve just advised them you didnt like. Did I miss something there? Is their bad cup of coffee going to miraculously turn good? Or do they feel that you will lower your expectations for the second cup? ooh ooh, maybe you will consider that two bad coffees for the price of one makes it a good deal?

    What a joke.

    If they serve me a bad cup of coffee, the LAST thing I could possibly want is another bad cup of coffee!!!!!!



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